Rascasse Audience Intelligence

Keystone (beer brand) Target Market in United States

A data profile of the people who buy, follow and care about Keystone (beer brand) in United States — modelled from more than twelve digital signal sources. Keystone (beer brand) has an estimated audience of 1,198,408 people in United States.

#2142among Brand in United States#1198in Food & Beverages

The average Keystone (beer brand) fan in United States is 37.7 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, Pennsylvania, Texas.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keystone (beer brand) profile in United States.

Audience size
1.2M
in United States
Gender
38.1%♀
61.9% male
Age
37.7
average years
Country rank
#20908
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Keystone (beer brand)

38.1% are female, 61.9% are male, average age 37.7.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Keystone (beer brand) audience in United States
MetricValue
Female38.1%
Male61.9%
Average age37.7
Estimated audience size1,198,408
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Keystone (beer brand) audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4922%
50+15%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Keystone (beer brand) audience comes from United States.

Worldwide audience distribution share by country for Keystone (beer brand)
CountryShare
United States45.0%
China7.3%
Japan3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keystone (beer brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Keystone (beer brand) customers by region in United States
#RegionReachAffinity×
01South Dakota~50K18.12×
02Colorado~100K5.77×
03Pennsylvania~90K2.20×
04Indiana~30K1.31×
05Iowa~10K1.28×
06Wyoming~2K1.25×
07Nebraska~7K1.18×
08Idaho~7K1.10×
09Missouri~20K0.88×
10Oklahoma~10K0.85×
11New Hampshire~4K0.84×
12Minnesota~10K0.82×
13Kansas~8K0.80×
14Montana~3K0.76×
15North Dakota~2K0.76×
16Alabama~10K0.74×
17Ohio~30K0.70×
18North Carolina~30K0.70×
19Michigan~20K0.70×
20Kentucky~10K0.69×
21Utah~7K0.69×
22Delaware~2K0.67×
23Florida~50K0.66×
24Illinois~30K0.66×
25Maryland~10K0.65×
26New Mexico~4K0.65×
27Washington, District of Columbia~2K0.64×
28Louisiana~10K0.63×
29Texas~60K0.62×
30Tennessee~10K0.62×
31Wisconsin~10K0.62×
32Mississippi~6K0.61×
33Maine~3K0.61×
34Alaska~2K0.61×
35South Carolina~10K0.59×
36West Virginia~3K0.58×
37Arizona~10K0.57×
38Arkansas~6K0.57×
39Virginia~20K0.54×
40Nevada~6K0.54×
41Hawaii~3K0.54×
42Georgia~20K0.53×
43Oregon~7K0.53×
44Connecticut~6K0.53×
45Washington~10K0.51×
46Massachusetts~10K0.50×
47California~60K0.48×
48New York~30K0.48×
49New Jersey~10K0.48×
50Rhode Island~2K0.47×
Fig. 06

Affinity by region

Affinity by region — Keystone (beer brand), United States
0.47×1.00×18.12×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Keystone (beer brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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