Keystone (beer brand) Audience in United States
Keystone (beer brand) has an estimated audience of 1,191,116 people in United States. 38.1% are female, 61.9% are male, average age 37.7. Top regions: Colorado, Pennsylvania, Texas.
The average Keystone (beer brand) fan in United States is 37.7 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, Pennsylvania, Texas. Demographically, the Keystone (beer brand) audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.
Category: Food & Beverages · Type: Brand
Demographics of Keystone (beer brand) fans
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 37.7 |
| Estimated audience size | 1,191,116 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Colorado | 111,912 | 5.96× |
| Pennsylvania | 111,548 | 2.78× |
| Texas | 81,899 | 0.8× |
| California | 81,150 | 0.62× |
| Florida | 64,480 | 0.8× |
| New York | 40,346 | 0.61× |
| Indiana | 35,834 | 1.65× |
| Illinois | 27,376 | 0.69× |
| Ohio | 26,110 | 0.71× |
| North Carolina | 25,966 | 0.72× |
| Georgia | 24,763 | 0.67× |
| Michigan | 22,272 | 0.72× |
| Virginia | 19,488 | 0.67× |
| New Jersey | 17,945 | 0.59× |
| Tennessee | 17,687 | 0.74× |
| Minnesota | 17,501 | 1.03× |
| Arizona | 17,295 | 0.71× |
| Missouri | 17,196 | 0.9× |
| Maryland | 16,271 | 0.79× |
| Washington | 15,162 | 0.63× |
| Massachusetts | 14,529 | 0.62× |
| Iowa | 14,094 | 1.44× |
| Oklahoma | 13,900 | 1.05× |
| Wisconsin | 13,321 | 0.74× |
| South Carolina | 12,922 | 0.72× |
| South Dakota | 12,651 | 4.59× |
| Alabama | 12,050 | 0.72× |
| Louisiana | 11,767 | 0.77× |
| Kentucky | 10,181 | 0.68× |
| Kansas | 9,187 | 0.98× |
| Utah | 8,989 | 0.84× |
| Oregon | 8,831 | 0.65× |
| Nebraska | 8,232 | 1.38× |
| Nevada | 7,576 | 0.66× |
| Connecticut | 7,544 | 0.63× |
| Mississippi | 6,857 | 0.7× |
| Idaho | 6,496 | 1.09× |
| Arkansas | 6,480 | 0.66× |
| New Hampshire | 3,728 | 0.79× |
| New Mexico | 3,520 | 0.59× |
| West Virginia | 3,337 | 0.6× |
| Maine | 2,954 | 0.69× |
| Montana | 2,837 | 0.86× |
| Washington, District of Columbia | 2,675 | 0.75× |
| Wyoming | 2,464 | 1.4× |
| Delaware | 2,415 | 0.73× |
| Hawaii | 2,137 | 0.42× |
| North Dakota | 1,957 | 0.8× |
| Rhode Island | 1,747 | 0.46× |
| Alaska | 1,523 | 0.6× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.67 |
| Extroversion | THRILL | 1.35 |
| DIY Mentality | THRILL | 1.24 |
| Indulgence | JOY | 1.2 |
| Career Orientation | POWER | 1.13 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.1% |
| China | 7.6% |
| Japan | 3.8% |
See Keystone (beer brand) audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Keystone (beer brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.