Pabst Blue Ribbon Audience in United States

Pabst Blue Ribbon logo

Pabst Blue Ribbon has an estimated audience of 1,028,582 people in United States. 33.5% are female, 66.5% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Zumba Dance, Keystone (beer brand), Coors Light, Friends, APEX.

The average Pabst Blue Ribbon fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Zumba Dance, Keystone (beer brand), Coors Light, with strongest over-indexing on Zumba Dance (38.48× the country average). Demographically, the Pabst Blue Ribbon audience skews more male with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Pabst Blue Ribbon fans

Demographic split for Pabst Blue Ribbon audience in United States
MetricValue
Female33.5%
Male66.5%
Average age37.4
Estimated audience size1,028,582

Audience persona

The typical Pabst Blue Ribbon fan in United States is more male, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Zumba Dance.

Top regions in United States

Top regions ranked by reach for Pabst Blue Ribbon in United States
RegionReachAffinity
California102,0560.9×
Texas71,9980.81×
Florida54,9250.79×
New York46,4810.81×
Illinois39,6891.16×
Pennsylvania35,3061.02×
Ohio31,3380.99×
North Carolina30,6270.99×
Michigan29,9491.11×
Georgia27,6040.87×
Wisconsin25,1011.62×
Virginia22,0940.88×
New Jersey22,0560.84×
Massachusetts21,0991.04×
Tennessee21,0821.02×
Indiana19,6721.05×
Washington18,0960.88×
Arizona17,9300.85×
Oregon16,3801.39×
Colorado16,2411×
South Carolina15,4521×
Missouri14,7700.89×
Kentucky14,4151.12×
Minnesota14,1210.96×
Alabama13,7740.96×
Maryland12,0530.68×
Oklahoma10,9470.96×
Louisiana10,9400.82×
Connecticut9,9280.96×
Iowa9,7921.16×
Nevada8,8430.89×
Utah8,5370.93×
Arkansas8,1460.96×
Kansas7,9690.98×
Mississippi6,9410.82×
Idaho5,4271.05×
West Virginia5,4051.13×
Nebraska5,2801.02×
New Hampshire4,8021.18×
New Mexico4,7560.92×
Maine4,7121.28×
Montana3,5121.23×
Hawaii3,4030.77×
Rhode Island2,6810.82×
Washington, District of Columbia2,6050.84×
Alaska2,5831.17×
South Dakota2,5441.07×
Vermont2,4971.38×
North Dakota2,1641.02×
Delaware2,1110.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pabst Blue Ribbon audience
BrandAffinityCategory
Zumba Dance38.48×Sports
Keystone (beer brand)24.8×Food & Beverages
Coors Light10×Food & Beverages
Friends1.58×Movies & TV
APEX7.35×Music & Radio
Nichijou8.72×Literature
Heineken8.94×Food & Beverages
Beer1.56×Food & Beverages
Budweiser6.99×Food & Beverages
Ethanol3.16×Health
What Not to Wear33×Movies & TV
Heavy metal music1.5×Music & Radio
AutoZone1.61×Cars & Mobility
Bars1.5×Travel & Leisure
Burger King1.67×Food & Beverages
Subway1.72×Food & Beverages
Miller Lite8.23×Food & Beverages
Diane Keaton2.43×Movies & TV
Tsingtao Brewery28.65×Food & Beverages
Texas Roadhouse1.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pabst Blue Ribbon audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.62
IndulgenceJOY1.53
ExtroversionTHRILL1.36
DIY MentalityTHRILL1.33
Sports ActivityPOWER1.33
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Pabst Blue Ribbon
CountryShare
United States75.6%
Canada6.6%
Japan4.1%

See Pabst Blue Ribbon audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Pabst Blue Ribbon have in United States?

Pabst Blue Ribbon has an estimated audience of 1,028,582 people in United States, concentrated in California and Texas.

What is the gender split and age of Pabst Blue Ribbon fans?

33.5% of Pabst Blue Ribbon fans are female, 66.5% are male, with an average age of 37.4 years.

Which brands do Pabst Blue Ribbon fans like most?

Pabst Blue Ribbon fans show strongest brand affinity for Zumba Dance (38.48×), Keystone (beer brand) (24.8×), and Coors Light (10×) over the country average.

Where do Pabst Blue Ribbon fans live in United States?

Pabst Blue Ribbon fans in United States are most concentrated in California (reach 102,056), Texas (reach 71,998), and Florida (reach 54,925). These three regions account for the largest share of the active audience.

What other brands do Pabst Blue Ribbon fans also like?

Beyond Pabst Blue Ribbon itself, the audience over-indexes on Keystone (beer brand) (24.8×), Coors Light (10×), Friends (1.58×), and APEX (7.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pabst Blue Ribbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.