Rascasse Audience Intelligence

Pabst Blue Ribbon Target Market in United States

A data profile of the people who buy, follow and care about Pabst Blue Ribbon in United States — modelled from more than twelve digital signal sources. Pabst Blue Ribbon has an estimated audience of 1,050,075 people in United States.

#18among Beer in United States#2328among Brand in United States#1282in Food & Beverages

The average Pabst Blue Ribbon fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zumba Dance, Keystone (beer brand), APEX, with strongest over-indexing on Zumba Dance (38.48× the country average).

Demographically, the Pabst Blue Ribbon audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pabst Blue Ribbon fan in United States is more male, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Zumba Dance.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pabst Blue Ribbon profile in United States.

Audience size
1.1M
in United States
Gender
33.5%♀
66.5% male
Age
37.4
average years
Country rank
#22918
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pabst Blue Ribbon

33.5% are female, 66.5% are male, average age 37.4.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Pabst Blue Ribbon audience in United States
MetricValue
Female33.5%
Male66.5%
Average age37.4
Estimated audience size1,050,075
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Pabst Blue Ribbon audience in United States
Age bracketShare%
16-1918%
20-2928%
30-3922%
40-4919%
50+14%
Fig. 04

Worldwide distribution

75.8%

of the worldwide Pabst Blue Ribbon audience comes from United States.

Worldwide audience distribution share by country for Pabst Blue Ribbon
CountryShare
United States75.8%
Canada6.5%
Japan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pabst Blue Ribbon audience in United States is strongest.

Fig. 05

Top regions by affinity

Pabst Blue Ribbon customers by region in United States
#RegionReachAffinity×
01Wisconsin~30K1.62×
02Vermont~2K1.34×
03Maine~5K1.25×
04Oregon~10K1.24×
05Iowa~10K1.20×
06Nebraska~6K1.20×
07Montana~3K1.20×
08Alaska~3K1.19×
09West Virginia~6K1.17×
10New Hampshire~5K1.16×
11South Dakota~3K1.13×
12Illinois~40K1.09×
13Kentucky~10K1.09×
14Idaho~6K1.07×
15North Dakota~2K1.05×
16Michigan~30K1.04×
17Indiana~20K1.03×
18Tennessee~20K1.01×
19Pennsylvania~30K1.00×
20Massachusetts~20K1.00×
21Colorado~20K1.00×
22Kansas~8K1.00×
23South Carolina~20K0.99×
24Arkansas~8K0.97×
25Ohio~30K0.95×
26North Carolina~30K0.95×
27Alabama~10K0.95×
28Oklahoma~10K0.95×
29New Mexico~5K0.95×
30Minnesota~10K0.94×
31Connecticut~10K0.94×
32Utah~9K0.94×
33Virginia~20K0.90×
34Missouri~10K0.90×
35Nevada~9K0.89×
36Washington~20K0.88×
37California~100K0.87×
38Arizona~20K0.87×
39Mississippi~7K0.87×
40Louisiana~10K0.85×
41Rhode Island~3K0.85×
42Washington, District of Columbia~3K0.85×
43Georgia~30K0.84×
44Delaware~2K0.82×
45Florida~60K0.80×
46New Jersey~20K0.80×
47Hawaii~4K0.80×
48Texas~70K0.78×
49New York~40K0.78×
50Maryland~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Pabst Blue Ribbon, United States
0.70×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pabst Blue Ribbon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pabst Blue Ribbon audience
#·InterestCategoryAffinity×
01Zumba DanceSports38.48×
02Tsingtao BreweryFood & Beverages28.65×
03Keystone (beer brand)Food & Beverages24.80×
04Coors LightFood & Beverages10.00×
05HeinekenFood & Beverages8.94×
06NichijouLiterature8.72×
07Miller LiteFood & Beverages8.23×
08APEXMusic & Radio7.35×
09BudweiserFood & Beverages6.99×
10EthanolHealth3.16×
11Diane KeatonMovies & TV2.43×
12SubwayFood & Beverages1.72×
13Burger KingFood & Beverages1.67×
14AutoZoneCars & Mobility1.61×
15McDonald'sFood & Beverages1.59×
16BeerFood & Beverages1.56×
17Texas RoadhouseFood & Beverages1.54×
18FIFA World CupSports1.51×
19Heavy metal musicMusic & Radio1.50×
20BarsTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pabst Blue Ribbon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pabst Blue Ribbon audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.38×
ExtroversionTHRILL1.35×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pabst Blue Ribbon audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Design AffinityPREMIUM0.93×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pabst Blue Ribbon's target market in United States?

Pabst Blue Ribbon's target market in United States covers an estimated 1,050,075 people, concentrated in California and Texas.

02

What is the gender split and age of Pabst Blue Ribbon customers?

33.5% of the Pabst Blue Ribbon audience are female, 66.5% are male, with an average age of 37.4 years.

03

Which brands do Pabst Blue Ribbon fans like most?

Pabst Blue Ribbon fans show strongest brand affinity for Zumba Dance (38.48×), Keystone (beer brand) (24.8×), and APEX (7.35×) over the country average.

04

Where do Pabst Blue Ribbon fans live in United States?

Pabst Blue Ribbon fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Pabst Blue Ribbon fans also like?

Beyond Pabst Blue Ribbon itself, the audience over-indexes on Keystone (beer brand) (24.8×), APEX (7.35×), Coors Light (10×), and Nichijou (8.72×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pabst Blue Ribbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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