Guinness Audience in United States

Guinness logo

Guinness has an estimated audience of 2,514,089 people in United States. 45.2% are female, 54.8% are male, average age 37.4. Top regions: California, New York, Texas. Top brand affinities: Michelle Pfeiffer, Harp Lager, Guinness World Records, Blade Runner, Brooklyn Brewery.

The average Guinness fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Michelle Pfeiffer, Harp Lager, Guinness World Records, with strongest over-indexing on Michelle Pfeiffer (25.02× the country average). Demographically, the Guinness audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Guinness fans

Demographic split for Guinness audience in United States
MetricValue
Female45.2%
Male54.8%
Average age37.4
Estimated audience size2,514,089

Audience persona

The typical Guinness fan in United States is balanced, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Michelle Pfeiffer.

Top regions in United States

Top regions ranked by reach for Guinness in United States
RegionReachAffinity
California279,3591.01×
New York222,3021.58×
Texas196,8170.91×
Florida178,3561.05×
Illinois116,1851.39×
Pennsylvania107,0301.26×
Massachusetts85,0171.72×
Ohio82,2151.06×
New Jersey79,5731.24×
North Carolina73,5480.97×
Georgia68,7720.89×
Virginia64,6911.06×
Michigan60,7660.92×
Maryland57,9641.34×
Washington51,3601.02×
Indiana45,9341×
Tennessee45,5670.9×
Arizona44,5650.87×
Colorado42,5991.08×
Missouri37,3040.92×
Wisconsin37,2100.98×
Minnesota36,2831.01×
South Carolina33,4020.88×
Connecticut33,0481.31×
Kentucky29,9260.95×
Oregon28,3850.98×
Louisiana24,6360.76×
Alabama23,9600.68×
Oklahoma23,1810.83×
Nevada21,9030.9×
Iowa19,8430.96×
Utah19,3760.86×
Kansas18,9450.96×
Arkansas16,3620.79×
Mississippi12,9630.63×
Washington, District of Columbia11,9631.58×
New Hampshire11,9591.21×
Nebraska11,6020.92×
Idaho10,6440.84×
Maine10,0161.11×
Rhode Island9,9161.24×
New Mexico9,4480.75×
West Virginia9,2970.79×
Hawaii8,9480.83×
Delaware6,4330.93×
Montana6,2450.9×
Vermont4,9901.13×
South Dakota4,7670.82×
North Dakota4,3240.84×
Alaska3,8710.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guinness audience
BrandAffinityCategory
Michelle Pfeiffer25.02×Movies & TV
Harp Lager58.14×Food & Beverages
Guinness World Records17.22×Kids & Family
Blade Runner16.92×Movies & TV
Brooklyn Brewery19.02×Food & Beverages
Android (operating system)2.66×Technology & Electronics
Televisions2.2×Technology & Electronics
Friends2.48×Movies & TV
Education2.02×Business & Career
Adventure2.42×Travel & Leisure
United States1.78×Travel & Leisure
Rob Reiner3.29×Movies & TV
Nature2.04×Home & Garden
Online shopping1.66×Shopping
Cuisine2.01×Food & Beverages
Video games1.9×Games
Rock music1.87×Music & Radio
Movies1.51×Movies & TV
Mobile phones1.84×Technology & Electronics
Zoom (TV channel)4.01×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guinness audience
TraitClusterScore
Convenience OrientationPREMIUM1.61
Early Adopter MentalityPOWER1.3
IndulgenceJOY1.25
LGBTQ+ IdentityOPEN1.14
SustainabilityBALANCE1.13
IndividualismJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Guinness
CountryShare
United States17.4%
United Kingdom13.3%
Italy6.1%

See Guinness audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Guinness have in United States?

Guinness has an estimated audience of 2,514,089 people in United States, concentrated in California and New York.

What is the gender split and age of Guinness fans?

45.2% of Guinness fans are female, 54.8% are male, with an average age of 37.4 years.

Which brands do Guinness fans like most?

Guinness fans show strongest brand affinity for Michelle Pfeiffer (25.02×), Harp Lager (58.14×), and Guinness World Records (17.22×) over the country average.

Where do Guinness fans live in United States?

Guinness fans in United States are most concentrated in California (reach 279,359), New York (reach 222,302), and Texas (reach 196,817). These three regions account for the largest share of the active audience.

What other brands do Guinness fans also like?

Beyond Guinness itself, the audience over-indexes on Harp Lager (58.14×), Guinness World Records (17.22×), Blade Runner (16.92×), and Brooklyn Brewery (19.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guinness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.