Harp Lager Audience in United States
Harp Lager has an estimated audience of 379,846 people in United States. 44.7% are female, 55.3% are male, average age 36.6. Top regions: Florida, California, New York. Top brand affinities: Assassin's Creed: Revelations, Alaska, Elsword, Home construction, Israel.
The average Harp Lager fan in United States is 36.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Assassin's Creed: Revelations, Alaska, Elsword, with strongest over-indexing on Assassin's Creed: Revelations (34.38× the country average). Demographically, the Harp Lager audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Harp Lager fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 36.6 |
| Estimated audience size | 379,846 |
Audience persona
The typical Harp Lager fan in United States is more male, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Assassin's Creed: Revelations.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 36,751 | 1.43× |
| California | 35,420 | 0.85× |
| New York | 22,654 | 1.07× |
| Texas | 20,807 | 0.64× |
| Illinois | 18,592 | 1.47× |
| Pennsylvania | 18,401 | 1.44× |
| North Carolina | 12,592 | 1.1× |
| Ohio | 12,114 | 1.04× |
| Georgia | 11,355 | 0.97× |
| Virginia | 10,524 | 1.14× |
| New Jersey | 10,317 | 1.07× |
| Massachusetts | 9,546 | 1.28× |
| Michigan | 9,222 | 0.93× |
| Washington | 8,710 | 1.14× |
| Colorado | 7,592 | 1.27× |
| Indiana | 7,541 | 1.09× |
| Minnesota | 7,250 | 1.33× |
| Maryland | 6,270 | 0.96× |
| Tennessee | 6,204 | 0.81× |
| South Carolina | 5,607 | 0.98× |
| Arizona | 5,572 | 0.72× |
| Oregon | 4,802 | 1.1× |
| Missouri | 4,769 | 0.78× |
| Wisconsin | 4,586 | 0.8× |
| Kentucky | 4,485 | 0.94× |
| Connecticut | 4,428 | 1.16× |
| Oklahoma | 3,506 | 0.83× |
| Nevada | 2,798 | 0.76× |
| Alabama | 2,672 | 0.5× |
| Kansas | 2,385 | 0.8× |
| Iowa | 2,337 | 0.75× |
| Louisiana | 2,153 | 0.44× |
| Washington, District of Columbia | 2,142 | 1.88× |
| New Hampshire | 2,059 | 1.38× |
| Hawaii | 1,763 | 1.08× |
| Arkansas | 1,703 | 0.54× |
| Idaho | 1,692 | 0.89× |
| Nebraska | 1,680 | 0.88× |
| Rhode Island | 1,325 | 1.1× |
| Maine | 1,324 | 0.97× |
| Utah | 1,308 | 0.38× |
| Montana | 1,304 | 1.24× |
| Mississippi | 1,211 | 0.39× |
| West Virginia | 1,166 | 0.66× |
| Alaska | 1,080 | 1.33× |
| South Dakota | 1,073 | 1.22× |
| New Mexico | 1,070 | 0.56× |
| Delaware | 1,009 | 0.96× |
| Vermont | 912 | 1.37× |
| North Dakota | 905 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Assassin's Creed: Revelations | 34.38× | Games |
| Alaska | 2.96× | Travel & Leisure |
| Elsword | 20× | Games |
| Home construction | 1.69× | Home & Garden |
| Israel | 2.45× | Travel & Leisure |
| Product design | 1.96× | Business & Career |
| Ken Burns | 6.82× | Movies & TV |
| Isometric exercise | 7.84× | Sports |
| Natural rubber | 1.75× | Cars & Mobility |
| 3D printing | 2.12× | Technology & Electronics |
| Cam Ward | 3.19× | Sports |
| Google Photos | 1.96× | Technology & Electronics |
| Pillow | 1.61× | Home & Garden |
| Regional styles of Mexican music | 2.1× | Music & Radio |
| Pro-Ject | 2.98× | Music & Radio |
| Bank account | 1.67× | Business & Career |
| Unique Gifts | 1.57× | Shopping |
| Glossier | 3.45× | Beauty & Wellness |
| Jeep Grand Cherokee (WJ) | 3.73× | Cars & Mobility |
| Home staging | 2.96× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.5 |
| Early Adopter Mentality | POWER | 1.46 |
| Indulgence | JOY | 1.38 |
| Individualism | JOY | 1.37 |
| Sustainability | BALANCE | 1.32 |
| LGBTQ+ Identity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.4% |
| United Kingdom | 31.0% |
| Canada | 7.8% |
See Harp Lager audiences in other countries
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Frequently asked questions
How many fans does Harp Lager have in United States?
Harp Lager has an estimated audience of 379,846 people in United States, concentrated in Florida and California.
What is the gender split and age of Harp Lager fans?
44.7% of Harp Lager fans are female, 55.3% are male, with an average age of 36.6 years.
Which brands do Harp Lager fans like most?
Harp Lager fans show strongest brand affinity for Assassin's Creed: Revelations (34.38×), Alaska (2.96×), and Elsword (20×) over the country average.
Where do Harp Lager fans live in United States?
Harp Lager fans in United States are most concentrated in Florida (reach 36,751), California (reach 35,420), and New York (reach 22,654). These three regions account for the largest share of the active audience.
What other brands do Harp Lager fans also like?
Beyond Harp Lager itself, the audience over-indexes on Alaska (2.96×), Elsword (20×), Home construction (1.69×), and Israel (2.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Harp Lager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.