Rascasse Audience Intelligence

Harp Lager Target Market in United States

A data profile of the people who buy, follow and care about Harp Lager in United States — modelled from more than twelve digital signal sources. Harp Lager has an estimated audience of 381,128 people in United States.

#4422among Brand in United States#2234in Food & Beverages

The average Harp Lager fan in United States is 36.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Cage the Elephant, Guinness, Bram Stoker's Dracula, with strongest over-indexing on Cage the Elephant (224.29× the country average).

Demographically, the Harp Lager audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harp Lager fan in United States is more male, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Cage the Elephant.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harp Lager profile in United States.

Audience size
381K
in United States
Gender
44.7%♀
55.3% male
Age
36.6
average years
Country rank
#42701
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Harp Lager

44.7% are female, 55.3% are male, average age 36.6.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Harp Lager audience in United States
MetricValue
Female44.7%
Male55.3%
Average age36.6
Estimated audience size381,128
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Harp Lager audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3920%
40-4916%
50+16%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Harp Lager audience comes from United States.

Worldwide audience distribution share by country for Harp Lager
CountryShare
United States43.5%
United Kingdom29.6%
Canada10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harp Lager audience in United States is strongest.

Fig. 05

Top regions by affinity

Harp Lager customers by region in United States
#RegionReachAffinity×
01Florida~40K1.52×
02Washington, District of Columbia~2K1.48×
03Illinois~20K1.32×
04Massachusetts~10K1.31×
05Pennsylvania~20K1.29×
06Minnesota~7K1.21×
07Colorado~7K1.17×
08Connecticut~4K1.13×
09New Hampshire~2K1.13×
10North Carolina~10K1.12×
11Vermont<1K1.12×
12Virginia~10K1.08×
13Washington~8K1.08×
14Montana~1K1.07×
15Alaska<1K1.06×
16New York~20K1.05×
17North Dakota<1K1.05×
18Ohio~10K1.03×
19New Jersey~10K1.03×
20Oregon~4K1.03×
21South Dakota<1K1.03×
22Maine~1K1.02×
23Indiana~7K1.01×
24South Carolina~6K1.01×
25Rhode Island~1K1.01×
26Hawaii~2K1.00×
27Nebraska~2K0.99×
28Delaware~1K0.99×
29Michigan~10K0.96×
30Tennessee~7K0.96×
31Maryland~6K0.96×
32Kentucky~5K0.96×
33Georgia~10K0.94×
34Idaho~2K0.94×
35Oklahoma~4K0.93×
36Kansas~3K0.93×
37West Virginia~2K0.93×
38Missouri~6K0.90×
39Iowa~3K0.90×
40New Mexico~2K0.89×
41Wisconsin~5K0.88×
42Mississippi~3K0.88×
43Nevada~3K0.87×
44Arkansas~3K0.87×
45California~40K0.86×
46Alabama~4K0.82×
47Louisiana~4K0.82×
48Utah~3K0.82×
49Arizona~6K0.81×
50Texas~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Harp Lager, United States
0.72×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harp Lager audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harp Lager audience
#·InterestCategoryAffinity×
01Cage the ElephantMusic & Radio224.29×
02Birra MorettiFood & Beverages118.17×
03GuinnessFood & Beverages58.14×
04Bram Stoker's DraculaMovies & TV50.19×
05Smart CommunicationsTechnology & Electronics20.00×
06EastWest BankBusiness & Career20.00×
07Guinness World RecordsKids & Family9.67×
08Rugby World CupSports7.92×
09Beer festivalFood & Beverages7.60×
10CiderFood & Beverages4.49×
11PubFood & Beverages4.00×
12Non-alcoholic beverageFood & Beverages3.68×
13Wawa Inc.Shopping3.65×
14Weather forecastingHome & Garden3.48×
15BrewingFood & Beverages2.62×
16CocktailFood & Beverages2.14×
17BeerFood & Beverages1.77×
18WineFood & Beverages1.75×
19Alcoholic beveragesFood & Beverages1.67×
20FIFA World CupSports1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harp Lager audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harp Lager audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.69×
Convenience OrientationPREMIUM1.52×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harp Lager audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
SustainabilityBALANCE0.81×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Harp Lager's target market in United States?

Harp Lager's target market in United States covers an estimated 381,128 people, concentrated in Florida and California.

02

What is the gender split and age of Harp Lager customers?

44.7% of the Harp Lager audience are female, 55.3% are male, with an average age of 36.6 years.

03

Which brands do Harp Lager fans like most?

Harp Lager fans show strongest brand affinity for Cage the Elephant (224.29×), Guinness (58.14×), and Bram Stoker's Dracula (50.19×) over the country average.

04

Where do Harp Lager fans live in United States?

Harp Lager fans in United States are most concentrated in Florida (reach ~40K), California (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Harp Lager fans also like?

Beyond Harp Lager itself, the audience over-indexes on Guinness (58.14×), Bram Stoker's Dracula (50.19×), Birra Moretti (118.17×), and Smart Communications (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Harp Lager audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harp Lager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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