Harp Lager Audience in United States

Harp Lager has an estimated audience of 379,846 people in United States. 44.7% are female, 55.3% are male, average age 36.6. Top regions: Florida, California, New York. Top brand affinities: Cage the Elephant, Guinness, Birra Moretti, Kia Sportage, Wawa Inc..

The average Harp Lager fan in United States is 36.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Cage the Elephant, Guinness, Birra Moretti, with strongest over-indexing on Cage the Elephant (89.22× the country average). Demographically, the Harp Lager audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Harp Lager fans

Demographic split for Harp Lager audience in United States
MetricValue
Female44.7%
Male55.3%
Average age36.6
Estimated audience size379,846

Audience persona

The typical Harp Lager fan in United States is more male, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Cage the Elephant.

Top regions in United States

Top regions ranked by reach for Harp Lager in United States
RegionReachAffinity
Florida36,7511.43×
California35,4200.85×
New York22,6541.07×
Texas20,8070.64×
Illinois18,5921.47×
Pennsylvania18,4011.44×
North Carolina12,5921.1×
Ohio12,1141.04×
Georgia11,3550.97×
Virginia10,5241.14×
New Jersey10,3171.07×
Massachusetts9,5461.28×
Michigan9,2220.93×
Washington8,7101.14×
Colorado7,5921.27×
Indiana7,5411.09×
Minnesota7,2501.33×
Maryland6,2700.96×
Tennessee6,2040.81×
South Carolina5,6070.98×
Arizona5,5720.72×
Oregon4,8021.1×
Missouri4,7690.78×
Wisconsin4,5860.8×
Kentucky4,4850.94×
Connecticut4,4281.16×
Oklahoma3,5060.83×
Nevada2,7980.76×
Alabama2,6720.5×
Kansas2,3850.8×
Iowa2,3370.75×
Louisiana2,1530.44×
Washington, District of Columbia2,1421.88×
New Hampshire2,0591.38×
Hawaii1,7631.08×
Arkansas1,7030.54×
Idaho1,6920.89×
Nebraska1,6800.88×
Rhode Island1,3251.1×
Maine1,3240.97×
Utah1,3080.38×
Montana1,3041.24×
Mississippi1,2110.39×
West Virginia1,1660.66×
Alaska1,0801.33×
South Dakota1,0731.22×
New Mexico1,0700.56×
Delaware1,0090.96×
Vermont9121.37×
North Dakota9051.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harp Lager audience
BrandAffinityCategory
Cage the Elephant89.22×Music & Radio
Guinness34.38×Food & Beverages
Birra Moretti105.45×Food & Beverages
Kia Sportage20×Cars & Mobility
Wawa Inc.4.48×Shopping
Superman1.84×Movies & TV
Honda HR-V17.18×Cars & Mobility
MSN2.5×News
Houston Astros5.2×Sports
Livemusic3.13×Music & Radio
Taco Bell2.33×Food & Beverages
Beer festival7.08×Food & Beverages
Pre-school playgroup18.72×Kids & Family
Smart Communications13.23×Technology & Electronics
Bram Stoker's Dracula16.08×Movies & TV
Fox News Channel1.64×Movies & TV
Take-out2.56×Food & Beverages
Staples (Canada)2.69×Business & Career
FIFA World Cup2.01×Sports
Irish whiskey5.39×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harp Lager audience
TraitClusterScore
Convenience OrientationPREMIUM1.5
Early Adopter MentalityPOWER1.46
IndulgenceJOY1.38
IndividualismJOY1.37
SustainabilityBALANCE1.32
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Harp Lager
CountryShare
United States45.4%
United Kingdom31.0%
Canada7.8%

See Harp Lager audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Harp Lager have in United States?

Harp Lager has an estimated audience of 379,846 people in United States, concentrated in Florida and California.

What is the gender split and age of Harp Lager fans?

44.7% of Harp Lager fans are female, 55.3% are male, with an average age of 36.6 years.

Which brands do Harp Lager fans like most?

Harp Lager fans show strongest brand affinity for Cage the Elephant (89.22×), Guinness (34.38×), and Birra Moretti (105.45×) over the country average.

Where do Harp Lager fans live in United States?

Harp Lager fans in United States are most concentrated in Florida (reach 36,751), California (reach 35,420), and New York (reach 22,654). These three regions account for the largest share of the active audience.

What other brands do Harp Lager fans also like?

Beyond Harp Lager itself, the audience over-indexes on Guinness (34.38×), Birra Moretti (105.45×), Kia Sportage (20×), and Wawa Inc. (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harp Lager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.