Rascasse Audience Intelligence

Cider Audience in United States

A data profile of the people who buy, follow and care about Cider in United States — modelled from more than twelve digital signal sources. Cider has an estimated audience of 10,999,682 people in United States.

#10among Alcohol in United States#2115among Topic in United States#252in Food & Beverages

The average Cider fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Food, Nature, Animal Liberation Orchestra, with strongest over-indexing on Food (1.6× the country average).

Demographically, the Cider audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cider fan in United States is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Food.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cider profile in United States.

Audience size
11M
in United States
Gender
66.8%♀
33.2% male
Age
41.1
average years
Country rank
#3257
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cider fans

66.8% are female, 33.2% are male, average age 41.1.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Cider audience in United States
MetricValue
Female66.8%
Male33.2%
Average age41.1
Estimated audience size10,999,682
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Cider audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3923%
40-4923%
50+21%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Cider audience comes from United States.

Worldwide audience distribution share by country for Cider
CountryShare
United States33.7%
United Kingdom17.9%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cider audience in United States is strongest.

Fig. 05

Top regions by affinity

Cider fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K1.55×
02California~1.5M1.39×
03Washington~300K1.36×
04Utah~100K1.35×
05Oregon~200K1.34×
06Massachusetts~300K1.33×
07New York~800K1.31×
08Washington, District of Columbia~40K1.18×
09New Jersey~300K1.16×
10Connecticut~100K1.15×
11Alaska~30K1.15×
12New Hampshire~50K1.14×
13Maine~40K1.14×
14Virginia~300K1.13×
15Rhode Island~40K1.09×
16Texas~1M1.04×
17Idaho~60K1.04×
18Maryland~200K1.03×
19Colorado~200K1.02×
20Arizona~200K1.01×
21Minnesota~200K1.01×
22Pennsylvania~400K1.00×
23Illinois~400K1.00×
24Hawaii~50K1.00×
25Michigan~300K0.98×
26North Carolina~300K0.97×
27Montana~30K0.96×
28Georgia~300K0.95×
29Tennessee~200K0.95×
30Indiana~200K0.92×
31Nebraska~50K0.90×
32Wisconsin~100K0.89×
33Louisiana~100K0.89×
34Florida~700K0.88×
35Nevada~90K0.87×
36Kansas~80K0.87×
37Kentucky~100K0.86×
38Missouri~200K0.85×
39Alabama~100K0.85×
40Arkansas~80K0.85×
41Delaware~30K0.85×
42Ohio~300K0.83×
43Iowa~70K0.82×
44West Virginia~40K0.81×
45North Dakota~20K0.81×
46Oklahoma~100K0.80×
47South Carolina~100K0.79×
48New Mexico~40K0.78×
49South Dakota~20K0.77×
50Mississippi~70K0.72×
Fig. 06

Affinity by region

Affinity by region — Cider, United States
0.72×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cider audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cider audience
#·InterestCategoryAffinity×
01Cask aleFood & Beverages9.28×
02Apple ciderFood & Beverages8.18×
03Culture of the United KingdomPolitics & Society6.99×
04Animal Liberation OrchestraMusic & Radio2.93×
05LabCorpHealth2.68×
06Scooby-DooMovies & TV2.59×
07Google DriveTechnology & Electronics2.04×
08Eastern Time ZonePolitics & Society1.88×
09NatureHome & Garden1.83×
10Trader Joe'sShopping1.83×
11BeerFood & Beverages1.73×
12Alcoholic beveragesFood & Beverages1.72×
13Rock musicMusic & Radio1.70×
14GiftShopping1.65×
15EducationBusiness & Career1.62×
16FoodFood & Beverages1.60×
17BeveragesFood & Beverages1.56×
18CultureLiterature1.56×
19NBCMovies & TV1.56×
20PhilosophyBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cider audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cider audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.33×
Need for SecurityCONSERVATISM1.53×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cider audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.94×
Early Adopter MentalityPOWER0.94×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cider have in United States?

Cider has an estimated audience of 10,999,682 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cider fans?

66.8% of Cider fans are female, 33.2% are male, with an average age of 41.1 years.

03

Which brands do Cider fans like most?

Cider fans show strongest brand affinity for Food (1.6×), Nature (1.83×), and Animal Liberation Orchestra (2.93×) over the country average.

04

Where do Cider fans live in United States?

Cider fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Cider fans also like?

Beyond Cider itself, the audience over-indexes on Nature (1.83×), Animal Liberation Orchestra (2.93×), Alcoholic beverages (1.72×), and Cask ale (9.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Cider audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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