Cider Audience in United States

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Cider has an estimated audience of 10,999,682 people in United States. 66.8% are female, 33.2% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Food, Nature, Alcoholic beverages, Cask ale, Rock music.

The average Cider fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Food, Nature, Alcoholic beverages, with strongest over-indexing on Food (1.6× the country average). Demographically, the Cider audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Cider fans

Demographic split for Cider audience in United States
MetricValue
Female66.8%
Male33.2%
Average age41.1
Estimated audience size10,999,682

Audience persona

The typical Cider fan in United States is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Food.

Top regions in United States

Top regions ranked by reach for Cider in United States
RegionReachAffinity
California1,681,2971.39×
Texas1,024,2531.08×
New York831,6091.35×
Florida694,0390.93×
Pennsylvania388,3621.05×
Illinois383,7961.05×
North Carolina335,8781.01×
Georgia333,1550.98×
New Jersey329,3831.18×
Washington310,1251.41×
Virginia309,6961.16×
Massachusetts292,9081.35×
Ohio292,5240.86×
Michigan281,8110.98×
Arizona228,1051.02×
Tennessee214,0910.97×
Maryland197,0811.04×
Indiana193,3470.96×
Colorado184,5901.06×
Oregon177,0441.4×
Minnesota161,5381.02×
Missouri150,4910.85×
Wisconsin147,6300.89×
Alabama137,9310.9×
South Carolina137,0000.83×
Louisiana128,8770.91×
Connecticut127,0531.15×
Kentucky121,9370.88×
Utah118,6231.2×
Oklahoma97,7850.8×
Nevada91,5420.86×
Kansas74,6180.86×
Arkansas73,2860.81×
Iowa72,5310.8×
Mississippi64,1250.71×
Idaho53,4680.97×
New Hampshire49,5251.14×
Nebraska47,1610.85×
Hawaii45,2390.96×
Maine43,4091.1×
New Mexico41,1610.75×
West Virginia40,5300.79×
Washington, District of Columbia40,4261.22×
Rhode Island37,5121.07×
Vermont28,2221.46×
Montana27,9670.92×
Delaware24,9100.82×
Alaska24,9011.06×
South Dakota18,4190.72×
North Dakota16,3200.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cider audience
BrandAffinityCategory
Food1.6×Food & Beverages
Nature1.83×Home & Garden
Alcoholic beverages1.72×Food & Beverages
Cask ale9.28×Food & Beverages
Rock music1.7×Music & Radio
Beverages1.56×Food & Beverages
Animal Liberation Orchestra2.93×Music & Radio
Culture1.56×Literature
Culture of the United Kingdom6.99×Politics & Society
Education1.62×Business & Career
Gift1.65×Shopping
Apple cider8.18×Food & Beverages
Google Drive2.04×Technology & Electronics
Scooby-Doo2.59×Movies & TV
Beer1.73×Food & Beverages
NBC1.56×Movies & TV
Eastern Time Zone1.88×Politics & Society
Philosophy1.54×Business & Career
Aldi1.78×Shopping
Kohl's1.69×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cider audience
TraitClusterScore
Community OrientationOPEN1.63
ExtroversionTHRILL1.47
IndulgenceJOY1.4
SustainabilityBALANCE1.29
Healthy LifestyleBALANCE1.29
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Cider
CountryShare
United States33.7%
United Kingdom17.9%
Australia4.5%

See Cider audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Cider have in United States?

Cider has an estimated audience of 10,999,682 people in United States, concentrated in California and Texas.

What is the gender split and age of Cider fans?

66.8% of Cider fans are female, 33.2% are male, with an average age of 41.1 years.

Which brands do Cider fans like most?

Cider fans show strongest brand affinity for Food (1.6×), Nature (1.83×), and Alcoholic beverages (1.72×) over the country average.

Where do Cider fans live in United States?

Cider fans in United States are most concentrated in California (reach 1,681,297), Texas (reach 1,024,253), and New York (reach 831,609). These three regions account for the largest share of the active audience.

What other brands do Cider fans also like?

Beyond Cider itself, the audience over-indexes on Nature (1.83×), Alcoholic beverages (1.72×), Cask ale (9.28×), and Rock music (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.