Apple cider Audience in United States

Apple cider logo

Apple cider has an estimated audience of 3,625,937 people in United States. 77.4% are female, 22.6% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Juju Salimeni, Apple cider vinegar, Vinegar, Cider, Gummi candy.

The average Apple cider fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Juju Salimeni, Apple cider vinegar, Vinegar, with strongest over-indexing on Juju Salimeni (3016.58× the country average). Demographically, the Apple cider audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Apple cider fans

Demographic split for Apple cider audience in United States
MetricValue
Female77.4%
Male22.6%
Average age45.0
Estimated audience size3,625,937

Audience persona

The typical Apple cider fan in United States is more female, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Juju Salimeni.

Top regions in United States

Top regions ranked by reach for Apple cider in United States
RegionReachAffinity
California590,1881.48×
Texas321,2441.03×
New York240,6901.19×
Florida216,3910.88×
Georgia125,2561.12×
Illinois123,3021.02×
Pennsylvania120,1810.98×
North Carolina117,1481.07×
Michigan104,9731.11×
Ohio102,9080.92×
New Jersey102,2401.11×
Virginia98,7471.12×
Washington91,3931.26×
Tennessee79,9351.1×
Massachusetts76,8361.08×
Arizona75,6301.02×
Maryland72,6851.17×
Indiana64,7190.98×
Colorado57,4061×
Missouri55,5230.95×
Minnesota53,2771.03×
Alabama50,6411×
South Carolina50,0790.92×
Wisconsin49,0830.9×
Oregon43,1481.04×
Kentucky42,3500.93×
Oklahoma40,2101×
Nevada39,6841.13×
Louisiana38,6760.83×
Connecticut38,2261.05×
Utah33,9071.04×
Arkansas29,6780.99×
Mississippi29,1730.98×
Iowa27,1640.91×
Kansas26,7560.94×
Idaho17,6420.97×
New Mexico16,9860.93×
Nebraska16,6120.91×
Hawaii15,6701.01×
New Hampshire14,0840.99×
West Virginia13,6460.81×
Washington, District of Columbia12,3411.13×
Rhode Island11,6191.01×
Maine11,3070.87×
Montana8,3300.83×
Delaware8,3240.83×
Vermont7,1561.12×
South Dakota7,0300.84×
Alaska6,8800.89×
North Dakota6,6850.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apple cider audience
BrandAffinityCategory
Juju Salimeni3016.58×
Apple cider vinegar27.63×Food & Beverages
Vinegar18.79×Food & Beverages
Cider13.79×Food & Beverages
Gummi candy12.65×Food & Beverages
Happy New Year (2014 film)23.74×Movies & TV
Confectionery5.1×Food & Beverages
Haribo19.42×Food & Beverages
Virus4.24×Health
Non-alcoholic beverage5.63×Food & Beverages
Candy3.68×Food & Beverages
Sales promotion2.11×Shopping
Mammal2.23×Pets & Animals
Kohl's2.22×Shopping
Macy's2.27×Shopping
New Year's Day3.41×Home & Garden
Old Navy2.23×Fashion & Accessoires
Child1.7×Kids & Family
Happiness1.81×Health
Cosmetics1.69×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apple cider audience
TraitClusterScore
Family OrientationCONSERVATISM1.74
LGBTQ+ IdentityOPEN1.54
Healthy LifestyleBALANCE1.51
IndulgenceJOY1.45
Price SensitivityPREMIUM1.42
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Apple cider
CountryShare
United States62.1%
United Kingdom6.8%
India4.1%

See Apple cider audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Apple cider have in United States?

Apple cider has an estimated audience of 3,625,937 people in United States, concentrated in California and Texas.

What is the gender split and age of Apple cider fans?

77.4% of Apple cider fans are female, 22.6% are male, with an average age of 45.0 years.

Which brands do Apple cider fans like most?

Apple cider fans show strongest brand affinity for Juju Salimeni (3016.58×), Apple cider vinegar (27.63×), and Vinegar (18.79×) over the country average.

Where do Apple cider fans live in United States?

Apple cider fans in United States are most concentrated in California (reach 590,188), Texas (reach 321,244), and New York (reach 240,690). These three regions account for the largest share of the active audience.

What other brands do Apple cider fans also like?

Beyond Apple cider itself, the audience over-indexes on Apple cider vinegar (27.63×), Vinegar (18.79×), Cider (13.79×), and Gummi candy (12.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple cider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.