Gummi candy Audience in United States

Gummi candy logo

Gummi candy has an estimated audience of 10,637,714 people in United States. 67.0% are female, 33.0% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Mathcore, Governor of Michigan, Grinch, headspace.

The average Gummi candy fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Mathcore, Governor of Michigan, with strongest over-indexing on Goop (11.26× the country average). Demographically, the Gummi candy audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Gummi candy fans

Demographic split for Gummi candy audience in United States
MetricValue
Female67.0%
Male33.0%
Average age41.4
Estimated audience size10,637,714

Audience persona

The typical Gummi candy fan in United States is more female, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Gummi candy in United States
RegionReachAffinity
California1,194,2211.02×
Texas1,036,5021.13×
Florida584,1710.81×
New York478,2920.8×
Pennsylvania378,0171.06×
Illinois376,9711.06×
Ohio340,0421.04×
North Carolina330,3991.03×
Georgia313,1340.96×
Michigan300,2391.08×
New Jersey247,2370.91×
Washington244,1001.14×
Indiana235,2371.21×
Arizona228,0281.05×
Virginia224,2620.87×
Tennessee206,3920.97×
Missouri193,8381.13×
Massachusetts181,1330.86×
Wisconsin178,5491.12×
Louisiana178,2991.3×
Alabama177,4981.19×
Maryland163,7710.9×
South Carolina161,5481.01×
Minnesota157,7051.03×
Kentucky149,0261.12×
Colorado146,2860.87×
Oklahoma136,7901.16×
Oregon133,7111.1×
Utah122,4141.29×
Mississippi107,8801.23×
Arkansas103,0341.18×
Iowa102,4841.17×
Connecticut100,4040.94×
Kansas99,3061.18×
Nevada92,6470.9×
Nebraska59,1261.11×
Idaho58,5331.1×
New Mexico49,3720.93×
West Virginia46,0010.93×
Hawaii42,4670.93×
New Hampshire32,8350.78×
Rhode Island28,0880.83×
Maine28,0710.74×
Delaware28,0120.95×
South Dakota25,7201.05×
Montana25,1270.85×
North Dakota22,8071.04×
Washington, District of Columbia20,5010.64×
Alaska18,6820.82×
Wyoming12,9810.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gummi candy audience
BrandAffinityCategory
Goop11.26×Internet & Social Media
Mathcore14.21×Music & Radio
Governor of Michigan11.45×Politics & Society
Grinch6.06×Movies & TV
headspace12×Health
Vocal harmony5.61×Music & Radio
Wok7.88×Food & Beverages
Grace Slick9.55×Music & Radio
Fairy godmother8.04×Literature
No Escape (1994 film)12.13×Movies & TV
Google Home6.88×Technology & Electronics
Hibachi8.13×Food & Beverages
Historic site4.39×Arts & Culture
Harlow11.92×Travel & Leisure
UK garage5.37×Music & Radio
Hardik Pandya14.43×Sports
Cherish (group)10.38×Music & Radio
TV Fanatic9.56×Movies & TV
Hipster8.25×Politics & Society
Progressive rock1.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gummi candy audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
Risk AppetiteTHRILL1.61
Healthy LifestyleBALANCE1.42
ExtroversionTHRILL1.34
Price SensitivityPREMIUM1.3
CreativityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Gummi candy
CountryShare
United States51.2%
United Kingdom6.8%
Japan5.6%

See Gummi candy audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Gummi candy have in United States?

Gummi candy has an estimated audience of 10,637,714 people in United States, concentrated in California and Texas.

What is the gender split and age of Gummi candy fans?

67.0% of Gummi candy fans are female, 33.0% are male, with an average age of 41.4 years.

Which brands do Gummi candy fans like most?

Gummi candy fans show strongest brand affinity for Goop (11.26×), Mathcore (14.21×), and Governor of Michigan (11.45×) over the country average.

Where do Gummi candy fans live in United States?

Gummi candy fans in United States are most concentrated in California (reach 1,194,221), Texas (reach 1,036,502), and Florida (reach 584,171). These three regions account for the largest share of the active audience.

What other brands do Gummi candy fans also like?

Beyond Gummi candy itself, the audience over-indexes on Mathcore (14.21×), Governor of Michigan (11.45×), Grinch (6.06×), and headspace (12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gummi candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.