Rascasse Audience Intelligence

Gummi candy Audience in United States

A data profile of the people who buy, follow and care about Gummi candy in United States — modelled from more than twelve digital signal sources. Gummi candy has an estimated audience of 10,637,714 people in United States.

#17among Sweet in United States#2175among Topic in United States#263in Food & Beverages

The average Gummi candy fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Apple cider vinegar, Vinegar, Sugar substitute, with strongest over-indexing on Apple cider vinegar (12.7× the country average).

Demographically, the Gummi candy audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gummi candy fan in United States is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Apple cider vinegar.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gummi candy profile in United States.

Audience size
10.6M
in United States
Gender
67.0%♀
33.0% male
Age
41.4
average years
Country rank
#3367
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gummi candy fans

67.0% are female, 33.0% are male, average age 41.4.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Gummi candy audience in United States
MetricValue
Female67.0%
Male33.0%
Average age41.4
Estimated audience size10,637,714
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Gummi candy audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

51.2%

of the worldwide Gummi candy audience comes from United States.

Worldwide audience distribution share by country for Gummi candy
CountryShare
United States51.2%
United Kingdom6.8%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gummi candy audience in United States is strongest.

Fig. 05

Top regions by affinity

Gummi candy fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.25×
02Mississippi~100K1.23×
03Louisiana~200K1.22×
04Nebraska~60K1.18×
05Indiana~200K1.16×
06Kansas~100K1.16×
07Arkansas~100K1.15×
08Texas~1M1.14×
09Alabama~200K1.13×
10Iowa~100K1.13×
11Kentucky~100K1.12×
12Oklahoma~100K1.12×
13South Dakota~30K1.11×
14Missouri~200K1.10×
15North Dakota~20K1.10×
16Idaho~60K1.09×
17Wisconsin~200K1.07×
18Oregon~100K1.07×
19Pennsylvania~400K1.04×
20Minnesota~200K1.04×
21Michigan~300K1.03×
22Washington~200K1.03×
23Ohio~300K1.02×
24Georgia~300K1.02×
25South Carolina~200K1.02×
26Arizona~200K1.01×
27Delaware~30K1.01×
28Illinois~400K1.00×
29North Carolina~300K1.00×
30California~1M0.99×
31New Mexico~50K0.97×
32West Virginia~50K0.97×
33Connecticut~100K0.96×
34Nevada~100K0.96×
35Hawaii~40K0.95×
36Tennessee~200K0.93×
37Alaska~20K0.93×
38Virginia~200K0.91×
39New Jersey~200K0.89×
40Maryland~200K0.89×
41Rhode Island~30K0.89×
42Montana~30K0.89×
43Massachusetts~200K0.86×
44Maine~30K0.86×
45Colorado~100K0.84×
46New Hampshire~40K0.84×
47Vermont~20K0.82×
48Florida~600K0.81×
49New York~500K0.79×
50Washington, District of Columbia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Gummi candy, United States
0.71×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gummi candy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gummi candy audience
#·InterestCategoryAffinity×
01Apple cider vinegarFood & Beverages12.70×
02Apple ciderFood & Beverages12.65×
03Organic certificationFood & Beverages9.33×
04VinegarFood & Beverages8.77×
05Sugar substituteFood & Beverages6.15×
06SuperfoodFood & Beverages4.92×
07Waffle HouseFood & Beverages3.80×
08HormoneHealth2.95×
09Gluten-free dietFood & Beverages2.66×
10Diaper bagKids & Family2.66×
11Stress (biology)Health2.27×
12MetaphysicsBusiness & Career2.25×
13CandyFood & Beverages2.15×
14Planet FitnessSports2.11×
15Organic foodFood & Beverages1.84×
16GeneticsKids & Family1.75×
17Pizza HutFood & Beverages1.62×
18HairstyleBeauty & Wellness1.60×
19HappinessHealth1.52×
20VeganismFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gummi candy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gummi candy audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.42×
IndulgenceJOY1.37×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gummi candy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Pet OwnershipJOY0.85×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gummi candy have in United States?

Gummi candy has an estimated audience of 10,637,714 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gummi candy fans?

67.0% of Gummi candy fans are female, 33.0% are male, with an average age of 41.4 years.

03

Which brands do Gummi candy fans like most?

Gummi candy fans show strongest brand affinity for Apple cider vinegar (12.7×), Vinegar (8.77×), and Sugar substitute (6.15×) over the country average.

04

Where do Gummi candy fans live in United States?

Gummi candy fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Gummi candy fans also like?

Beyond Gummi candy itself, the audience over-indexes on Vinegar (8.77×), Sugar substitute (6.15×), Apple cider (12.65×), and Organic certification (9.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Gummi candy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gummi candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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