Superfood Audience in United States

Superfood logo

Superfood has an estimated audience of 12,710,664 people in United States. 69.3% are female, 30.7% are male, average age 42.9. Top regions: California, Texas, New York. Top brand affinities: Supernaturals, Maggie Q, Folic acid, Digestion, Women's clothing.

The average Superfood fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Supernaturals, Maggie Q, Folic acid, with strongest over-indexing on Supernaturals (6.05× the country average). Demographically, the Superfood audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Superfood fans

Demographic split for Superfood audience in United States
MetricValue
Female69.3%
Male30.7%
Average age42.9
Estimated audience size12,710,664

Audience persona

The typical Superfood fan in United States is more female, around 42.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Supernaturals.

Top regions in United States

Top regions ranked by reach for Superfood in United States
RegionReachAffinity
California1,378,3370.99×
Texas1,028,0960.94×
New York863,8251.22×
Florida861,2491×
Pennsylvania605,5361.41×
New Jersey514,5651.59×
Illinois451,6271.07×
North Carolina414,5951.08×
Georgia405,1101.03×
Ohio379,6130.97×
Virginia323,1931.04×
Michigan314,4070.95×
Massachusetts268,2491.07×
Washington258,7921.01×
Tennessee251,9050.99×
Arizona244,5030.94×
Maryland236,5301.08×
Alabama233,2041.31×
Indiana220,1710.95×
Louisiana198,6181.21×
Wisconsin192,7631.01×
Missouri191,2630.93×
South Carolina176,2920.92×
Minnesota174,9460.96×
Colorado167,8980.84×
Kentucky148,5230.93×
Connecticut138,6791.09×
Oregon127,4470.87×
Oklahoma125,7100.89×
Nevada108,0190.88×
Arkansas106,3141.02×
Mississippi104,4401×
Utah100,8320.89×
Iowa97,9180.94×
Kansas86,8280.87×
Nebraska76,5711.2×
Hawaii60,4771.11×
Idaho59,4380.93×
New Mexico55,2660.87×
New Hampshire52,0481.04×
Washington, District of Columbia48,0531.26×
West Virginia47,6010.8×
Maine43,8010.96×
Rhode Island42,8751.06×
Montana33,5960.95×
Delaware30,2900.86×
South Dakota25,9630.88×
North Dakota21,0240.81×
Vermont18,0390.81×
Wyoming17,4370.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Superfood audience
BrandAffinityCategory
Supernaturals6.05×Health
Maggie Q11.7×Fashion & Accessoires
Folic acid8.97×Health
Digestion3.84×Health
Women's clothing1.91×Fashion & Accessoires
Health & wellness1.93×Health
Immune system3.42×Health
Gummi candy4.92×Food & Beverages
Apple cider vinegar5.58×Food & Beverages
Taste2.89×Fashion & Accessoires
Antioxidant4.95×Health
Sugar substitute3.49×Food & Beverages
Healthy diet2.08×Health
Organic food1.88×Food & Beverages
Metabolism2.54×Health
Healthy habits2.35×Health
Pomegranate7.87×Food & Beverages
Allergen4.95×Health
Weight loss (Fitness And wellness)1.84×Health
Nordstrom rack2.01×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Superfood audience
TraitClusterScore
Healthy LifestyleBALANCE1.5
SustainabilityBALANCE1.38
Quality AwarenessPREMIUM1.38
Design AffinityPREMIUM1.24
MindfulnessBALANCE1.22
Sports ActivityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Superfood
CountryShare
United States46.7%
Germany5.5%
United Kingdom4.5%

See Superfood audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Superfood have in United States?

Superfood has an estimated audience of 12,710,664 people in United States, concentrated in California and Texas.

What is the gender split and age of Superfood fans?

69.3% of Superfood fans are female, 30.7% are male, with an average age of 42.9 years.

Which brands do Superfood fans like most?

Superfood fans show strongest brand affinity for Supernaturals (6.05×), Maggie Q (11.7×), and Folic acid (8.97×) over the country average.

Where do Superfood fans live in United States?

Superfood fans in United States are most concentrated in California (reach 1,378,337), Texas (reach 1,028,096), and New York (reach 863,825). These three regions account for the largest share of the active audience.

What other brands do Superfood fans also like?

Beyond Superfood itself, the audience over-indexes on Maggie Q (11.7×), Folic acid (8.97×), Digestion (3.84×), and Women's clothing (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Superfood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.