Allergen Audience in United States

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Allergen has an estimated audience of 7,059,785 people in United States. 71.0% are female, 29.0% are male, average age 44.1. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Vocal harmony, Grinch, Google Home, Elsword.

The average Allergen fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Vocal harmony, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Allergen audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Allergen fans

Demographic split for Allergen audience in United States
MetricValue
Female71.0%
Male29.0%
Average age44.1
Estimated audience size7,059,785

Audience persona

The typical Allergen fan in United States is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Allergen in United States
RegionReachAffinity
California1,035,2381.33×
Texas803,3751.32×
New York458,6121.16×
Florida440,0260.92×
Illinois310,1951.32×
Georgia231,0791.06×
Pennsylvania226,5160.95×
North Carolina218,5261.03×
Ohio209,8210.96×
Virginia195,8471.14×
New Jersey189,8651.06×
Michigan181,1700.98×
Massachusetts178,5211.28×
Washington163,3081.15×
Maryland143,8071.18×
Tennessee129,5000.91×
Arizona129,4120.9×
Indiana125,2730.97×
Colorado122,8721.1×
Missouri120,3411.06×
Wisconsin114,5641.08×
Minnesota110,9341.1×
South Carolina94,6100.89×
Oregon85,1531.05×
Oklahoma84,6161.08×
Louisiana84,2340.93×
Kentucky82,5180.93×
Alabama75,8440.77×
Connecticut71,8401.01×
Utah66,8551.06×
Nevada66,3720.97×
Iowa55,7620.96×
Kansas54,6860.98×
Arkansas54,6670.94×
Mississippi51,7960.89×
Idaho34,4240.97×
New Mexico33,7340.95×
Nebraska33,6160.95×
Hawaii31,5951.04×
West Virginia28,1410.86×
Rhode Island26,4611.18×
Washington, District of Columbia24,4431.15×
New Hampshire24,0910.87×
Maine23,8300.94×
Delaware17,4470.9×
Montana14,9430.76×
Alaska12,7650.85×
South Dakota12,5520.77×
Vermont11,1540.9×
North Dakota11,0000.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Allergen audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Vocal harmony14.37×Music & Radio
Grinch9.06×Movies & TV
Google Home11.65×Technology & Electronics
Elsword22.92×Games
The Historian16.48×Literature
Hamden, Connecticut18.52×Travel & Leisure
Eurail17.09×Cars & Mobility
Gomer Pyle, U.S.M.C.18.14×Movies & TV
Beres Hammond12.32×Music & Radio
Mara Escalante15.81×Movies & TV
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Kildare16×Travel & Leisure
Holly Hagan17.22×Movies & TV
Women's empowerment1.57×Politics & Society
Ghar (film)16.72×Movies & TV
Kingdom of Judah2×Politics & Society
Brunello Cucinelli2.06×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Allergen audience
TraitClusterScore
Quality AwarenessPREMIUM1.4
IndulgenceJOY1.35
Family OrientationCONSERVATISM1.32
Price SensitivityPREMIUM1.28
Healthy LifestyleBALANCE1.25
CreativityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Allergen
CountryShare
United States43.8%
Taiwan8.8%
United Kingdom7.1%

See Allergen audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Allergen have in United States?

Allergen has an estimated audience of 7,059,785 people in United States, concentrated in California and Texas.

What is the gender split and age of Allergen fans?

71.0% of Allergen fans are female, 29.0% are male, with an average age of 44.1 years.

Which brands do Allergen fans like most?

Allergen fans show strongest brand affinity for Keene, New Hampshire (675×), Vocal harmony (14.37×), and Grinch (9.06×) over the country average.

Where do Allergen fans live in United States?

Allergen fans in United States are most concentrated in California (reach 1,035,238), Texas (reach 803,375), and New York (reach 458,612). These three regions account for the largest share of the active audience.

What other brands do Allergen fans also like?

Beyond Allergen itself, the audience over-indexes on Vocal harmony (14.37×), Grinch (9.06×), Google Home (11.65×), and Elsword (22.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Allergen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.