Rascasse Audience Intelligence

Allergen Audience in United States

A data profile of the people who buy, follow and care about Allergen in United States — modelled from more than twelve digital signal sources. Allergen has an estimated audience of 7,059,785 people in United States.

#3005among Topic in United States#205in Health

The average Allergen fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Air purifier, Sugar substitute, Allergy, with strongest over-indexing on Air purifier (11.52× the country average).

Demographically, the Allergen audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Allergen fan in United States is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Air purifier.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allergen profile in United States.

Audience size
7.1M
in United States
Gender
71.0%♀
29.0% male
Age
44.1
average years
Country rank
#4979
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Allergen fans

71.0% are female, 29.0% are male, average age 44.1.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Allergen audience in United States
MetricValue
Female71.0%
Male29.0%
Average age44.1
Estimated audience size7,059,785
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Allergen audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4925%
50+31%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Allergen audience comes from United States.

Worldwide audience distribution share by country for Allergen
CountryShare
United States43.8%
Taiwan8.8%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allergen audience in United States is strongest.

Fig. 05

Top regions by affinity

Allergen fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K1.39×
02Texas~800K1.24×
03California~900K1.22×
04Illinois~300K1.22×
05Massachusetts~200K1.20×
06Maryland~100K1.13×
07Hawaii~30K1.12×
08Rhode Island~20K1.10×
09Washington, District of Columbia~20K1.09×
10North Carolina~200K1.07×
11Washington~200K1.07×
12New York~400K1.06×
13Georgia~200K1.06×
14Wisconsin~100K1.05×
15Minnesota~100K1.05×
16Missouri~100K1.04×
17Colorado~100K1.03×
18Oklahoma~80K1.03×
19Connecticut~70K1.03×
20Nebraska~40K1.02×
21Oregon~80K1.01×
22Indiana~100K1.00×
23New Jersey~200K0.99×
24Michigan~200K0.98×
25Utah~60K0.98×
26Iowa~60K0.98×
27Arkansas~60K0.98×
28Kansas~50K0.98×
29New Mexico~30K0.98×
30Alaska~10K0.98×
31Vermont~10K0.98×
32Ohio~200K0.97×
33Nevada~70K0.97×
34Maine~20K0.97×
35Delaware~20K0.96×
36Pennsylvania~200K0.95×
37Kentucky~80K0.95×
38Idaho~30K0.95×
39Louisiana~90K0.94×
40South Dakota~20K0.94×
41Mississippi~50K0.93×
42Tennessee~100K0.92×
43South Carolina~100K0.92×
44New Hampshire~30K0.92×
45North Dakota~10K0.92×
46Montana~20K0.91×
47Arizona~100K0.90×
48West Virginia~30K0.90×
49Florida~400K0.88×
50Alabama~80K0.85×
Fig. 06

Affinity by region

Affinity by region — Allergen, United States
0.85×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allergen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allergen audience
#·InterestCategoryAffinity×
01Air purifierHome & Garden11.52×
02PollenHealth9.38×
03MoldHealth5.82×
04Organic certificationFood & Beverages5.65×
05Sugar substituteFood & Beverages5.41×
06SuperfoodFood & Beverages4.95×
07AllergyHealth4.05×
08QVCMovies & TV3.09×
09Microwave ovenHome & Garden2.54×
10Gluten-free dietFood & Beverages2.48×
11Sustainable energyHome & Garden2.34×
12PharmacyBusiness & Career2.09×
13Organic foodFood & Beverages2.01×
14Discount storesShopping1.90×
15GeneticsKids & Family1.81×
16IKEAHome & Garden1.69×
17EnergyHome & Garden1.58×
18EtsyFashion & Accessoires1.52×
19WalgreensShopping1.51×
20Nonprofit organizationPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allergen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allergen audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.71×
IndulgenceJOY1.67×
Family OrientationCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allergen audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Risk AppetiteTHRILL0.79×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Allergen have in United States?

Allergen has an estimated audience of 7,059,785 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Allergen fans?

71.0% of Allergen fans are female, 29.0% are male, with an average age of 44.1 years.

03

Which brands do Allergen fans like most?

Allergen fans show strongest brand affinity for Air purifier (11.52×), Sugar substitute (5.41×), and Allergy (4.05×) over the country average.

04

Where do Allergen fans live in United States?

Allergen fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Allergen fans also like?

Beyond Allergen itself, the audience over-indexes on Sugar substitute (5.41×), Allergy (4.05×), Superfood (4.95×), and Pollen (9.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Allergen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Allergen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →