Pollen Audience in United States
Pollen has an estimated audience of 3,096,570 people in United States. 59.6% are female, 40.4% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Air purifier, Dust, Particulates, Allergen, LabCorp.
The average Pollen fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Air purifier, Dust, Particulates, with strongest over-indexing on Air purifier (11.73× the country average). Demographically, the Pollen audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Pollen fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.7 |
| Estimated audience size | 3,096,570 |
Audience persona
The typical Pollen fan in United States is more female, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Air purifier.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 329,409 | 0.97× |
| Texas | 305,218 | 1.15× |
| Florida | 243,180 | 1.16× |
| New York | 228,489 | 1.32× |
| Georgia | 218,562 | 2.29× |
| North Carolina | 182,864 | 1.96× |
| Virginia | 124,606 | 1.65× |
| New Jersey | 117,593 | 1.49× |
| Pennsylvania | 103,075 | 0.99× |
| Massachusetts | 94,597 | 1.55× |
| Illinois | 94,298 | 0.91× |
| Ohio | 89,858 | 0.94× |
| Maryland | 83,367 | 1.57× |
| Michigan | 83,155 | 1.03× |
| South Carolina | 76,629 | 1.64× |
| Washington | 72,008 | 1.16× |
| Tennessee | 63,953 | 1.03× |
| Indiana | 48,876 | 0.86× |
| Alabama | 47,659 | 1.1× |
| Louisiana | 47,611 | 1.19× |
| Missouri | 41,651 | 0.83× |
| Arizona | 41,293 | 0.65× |
| Minnesota | 40,714 | 0.92× |
| Oregon | 38,739 | 1.09× |
| Connecticut | 37,333 | 1.2× |
| Wisconsin | 35,511 | 0.76× |
| Mississippi | 33,743 | 1.32× |
| Colorado | 33,378 | 0.68× |
| Kentucky | 29,661 | 0.76× |
| Arkansas | 27,007 | 1.06× |
| Oklahoma | 25,754 | 0.75× |
| Nevada | 21,328 | 0.71× |
| Iowa | 20,135 | 0.79× |
| Kansas | 19,863 | 0.81× |
| Utah | 17,333 | 0.63× |
| New Hampshire | 13,600 | 1.11× |
| Washington, District of Columbia | 12,804 | 1.38× |
| Rhode Island | 11,972 | 1.21× |
| New Mexico | 11,660 | 0.75× |
| Nebraska | 10,251 | 0.66× |
| West Virginia | 10,049 | 0.7× |
| Delaware | 9,609 | 1.12× |
| Maine | 8,819 | 0.8× |
| Idaho | 8,126 | 0.52× |
| Hawaii | 7,900 | 0.59× |
| Vermont | 4,278 | 0.79× |
| Montana | 3,805 | 0.44× |
| Alaska | 3,585 | 0.54× |
| South Dakota | 3,487 | 0.49× |
| North Dakota | 3,178 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air purifier | 11.73× | Home & Garden |
| Dust | 8.47× | Home & Garden |
| Particulates | 14.48× | Cars & Mobility |
| Allergen | 9.38× | Health |
| LabCorp | 4.47× | Health |
| Gardener | 6.35× | Home & Garden |
| Nature | 2.14× | Home & Garden |
| Medicine | 2.12× | Business & Career |
| Immune system | 4.21× | Health |
| Friendship | 2.23× | Kids & Family |
| Movies | 1.51× | Movies & TV |
| Indoor air quality | 10.38× | Home & Garden |
| Pesticide | 6.65× | Home & Garden |
| United States | 1.64× | Travel & Leisure |
| Wildlife trade | 6.38× | Politics & Society |
| Bacteria | 4.13× | Health |
| Sales promotion | 2.03× | Shopping |
| Allergy | 4.14× | Health |
| Old age | 3.61× | Politics & Society |
| U.S. state | 1.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.81 |
| Family Orientation | CONSERVATISM | 1.71 |
| Convenience Orientation | PREMIUM | 1.55 |
| Indulgence | JOY | 1.44 |
| Need for Security | CONSERVATISM | 1.4 |
| DIY Mentality | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 7.4% |
| Germany | 4.1% |
See Pollen audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Pollen have in United States?
Pollen has an estimated audience of 3,096,570 people in United States, concentrated in California and Texas.
What is the gender split and age of Pollen fans?
59.6% of Pollen fans are female, 40.4% are male, with an average age of 43.7 years.
Which brands do Pollen fans like most?
Pollen fans show strongest brand affinity for Air purifier (11.73×), Dust (8.47×), and Particulates (14.48×) over the country average.
Where do Pollen fans live in United States?
Pollen fans in United States are most concentrated in California (reach 329,409), Texas (reach 305,218), and Florida (reach 243,180). These three regions account for the largest share of the active audience.
What other brands do Pollen fans also like?
Beyond Pollen itself, the audience over-indexes on Dust (8.47×), Particulates (14.48×), Allergen (9.38×), and LabCorp (4.47×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pollen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.