Rascasse Audience Intelligence

Pollen Audience in United States

A data profile of the people who buy, follow and care about Pollen in United States — modelled from more than twelve digital signal sources. Pollen has an estimated audience of 3,096,570 people in United States.

#5021among Topic in United States#383in Health

The average Pollen fan in United States is 43.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lindsey Graham, Air purifier, Dust, with strongest over-indexing on Lindsey Graham (4.16× the country average).

Demographically, the Pollen audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pollen fan in United States is more female, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Lindsey Graham.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pollen profile in United States.

Audience size
3.1M
in United States
Gender
59.6%♀
40.4% male
Age
43.7
average years
Country rank
#10027
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pollen fans

59.6% are female, 40.4% are male, average age 43.7.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Pollen audience in United States
MetricValue
Female59.6%
Male40.4%
Average age43.7
Estimated audience size3,096,570
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Pollen audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Pollen audience comes from United States.

Worldwide audience distribution share by country for Pollen
CountryShare
United States19.4%
Japan7.4%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pollen audience in United States is strongest.

Fig. 05

Top regions by affinity

Pollen fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K2.14×
02North Carolina~200K1.94×
03South Carolina~80K1.66×
04Virginia~100K1.51×
05Maryland~80K1.51×
06New Jersey~100K1.47×
07Massachusetts~90K1.43×
08Texas~300K1.30×
09Washington, District of Columbia~10K1.29×
10New York~200K1.28×
11Mississippi~30K1.23×
12Alabama~50K1.20×
13Connecticut~40K1.20×
14Rhode Island~10K1.19×
15Louisiana~50K1.13×
16New Hampshire~10K1.12×
17Delaware~10K1.12×
18Washington~70K1.11×
19Florida~200K1.09×
20Oregon~40K1.08×
21Arkansas~30K1.06×
22Tennessee~60K1.03×
23Ohio~100K1.00×
24Pennsylvania~100K0.96×
25California~300K0.93×
26Michigan~80K0.93×
27Maine~10K0.89×
28Illinois~90K0.88×
29Indiana~50K0.88×
30Vermont~5K0.87×
31Minnesota~40K0.86×
32Oklahoma~30K0.84×
33New Mexico~10K0.84×
34Missouri~40K0.82×
35Iowa~20K0.82×
36Kansas~20K0.82×
37Kentucky~30K0.81×
38Wisconsin~40K0.80×
39West Virginia~10K0.80×
40Alaska~5K0.80×
41Nebraska~10K0.79×
42Nevada~20K0.74×
43North Dakota~5K0.73×
44South Dakota~5K0.72×
45Hawaii~9K0.70×
46Arizona~40K0.69×
47Idaho~10K0.67×
48Montana~6K0.67×
49Utah~20K0.66×
50Colorado~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Pollen, United States
0.65×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pollen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pollen audience
#·InterestCategoryAffinity×
01ParticulatesCars & Mobility14.48×
02Air purifierHome & Garden11.73×
03Indoor air qualityHome & Garden10.38×
04AllergenHealth9.38×
05DustHome & Garden8.47×
06PesticideHome & Garden6.65×
07Wildlife tradePolitics & Society6.38×
08GardenerHome & Garden6.35×
09LabCorpHealth4.47×
10Immune systemHealth4.21×
11Lindsey GrahamPolitics & Society4.16×
12BacteriaHealth4.13×
13Melania TrumpPolitics & Society3.00×
14Mitch McConnellPolitics & Society2.82×
15FriendshipKids & Family2.23×
16NatureHome & Garden2.14×
17MedicineBusiness & Career2.12×
18Sales promotionShopping2.03×
19United StatesTravel & Leisure1.64×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pollen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pollen audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.08×
Family OrientationCONSERVATISM1.89×
Community OrientationOPEN1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pollen audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
ExtroversionTHRILL1.04×
Early Adopter MentalityPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pollen have in United States?

Pollen has an estimated audience of 3,096,570 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pollen fans?

59.6% of Pollen fans are female, 40.4% are male, with an average age of 43.7 years.

03

Which brands do Pollen fans like most?

Pollen fans show strongest brand affinity for Lindsey Graham (4.16×), Air purifier (11.73×), and Dust (8.47×) over the country average.

04

Where do Pollen fans live in United States?

Pollen fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pollen fans also like?

Beyond Pollen itself, the audience over-indexes on Air purifier (11.73×), Dust (8.47×), Particulates (14.48×), and Allergen (9.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Pollen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pollen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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