Dust Audience in United States

Dust has an estimated audience of 9,466,606 people in United States. 58.3% are female, 41.7% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Air purifier, Laundry, Hobby Lobby, Metaphysics.

The average Dust fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Air purifier, Laundry, with strongest over-indexing on Planet Fitness (4.3× the country average). Demographically, the Dust audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Individualism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Record label

Demographics of Dust fans

Demographic split for Dust audience in United States
MetricValue
Female58.3%
Male41.7%
Average age41.5
Estimated audience size9,466,606

Audience persona

The typical Dust fan in United States is more female, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Dust in United States
RegionReachAffinity
California1,334,1311.28×
Texas943,3701.16×
Florida736,7271.15×
New York699,0451.32×
Georgia325,6681.12×
Illinois325,6661.03×
Pennsylvania315,8970.99×
Ohio307,2781.05×
North Carolina298,0891.05×
Michigan285,1901.15×
New Jersey268,6431.12×
Virginia262,1541.14×
Washington224,9501.18×
Massachusetts209,0931.12×
Arizona208,2211.08×
Tennessee186,1100.98×
Maryland185,0581.14×
Indiana176,5511.02×
Missouri152,9851×
Minnesota140,2061.03×
Alabama137,3791.04×
Louisiana134,4971.1×
South Carolina131,1330.92×
Colorado128,0530.86×
Wisconsin127,8120.9×
Nevada123,0401.34×
Oregon121,8001.12×
Oklahoma115,1051.09×
Kentucky115,0170.97×
Connecticut101,9551.07×
Utah86,5281.02×
Arkansas82,9761.06×
Mississippi82,2331.05×
Kansas78,5751.05×
Iowa73,1250.94×
New Mexico46,0790.97×
West Virginia41,9060.95×
Nebraska41,5880.88×
Hawaii41,4031.02×
Idaho38,6980.82×
Maine29,9890.88×
New Hampshire29,0040.78×
Washington, District of Columbia26,3020.92×
Rhode Island25,3400.84×
Delaware20,6020.79×
Alaska18,8180.93×
Montana17,1340.65×
South Dakota16,5520.76×
North Dakota14,0140.72×
Vermont12,1340.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dust audience
BrandAffinityCategory
Planet Fitness4.3×Sports
Air purifier10.34×Home & Garden
Laundry4.55×Home & Garden
Hobby Lobby2.45×Home & Garden
Metaphysics3.39×Business & Career
Clarinet5.34×Music & Radio
Bass guitar2.93×Music & Radio
Saxophone5.1×Music & Radio
Aldi2.09×Shopping
Made in USA2.96×Business & Career
Princess Polly5.21×Fashion & Accessoires
Golf Channel2.91×Sports
Best Buy1.92×Shopping
Fly fishing3.26×Sports
Labrador4.55×Pets & Animals
Cello4.33×Music & Radio
Miniature Schnauzer4.2×Pets & Animals
Hiking trails4.38×Sports
Dentistry2.51×Business & Career
Industrial engineering5.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dust audience
TraitClusterScore
IndividualismJOY1.39
Quality AwarenessPREMIUM1.38
Family OrientationCONSERVATISM1.35
Need for SecurityCONSERVATISM1.33
Price SensitivityPREMIUM1.32
PatriotismCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Dust
CountryShare
United States17.6%
Taiwan6.6%
Thailand4.6%

See Dust audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Dust have in United States?

Dust has an estimated audience of 9,466,606 people in United States, concentrated in California and Texas.

What is the gender split and age of Dust fans?

58.3% of Dust fans are female, 41.7% are male, with an average age of 41.5 years.

Which brands do Dust fans like most?

Dust fans show strongest brand affinity for Planet Fitness (4.3×), Air purifier (10.34×), and Laundry (4.55×) over the country average.

Where do Dust fans live in United States?

Dust fans in United States are most concentrated in California (reach 1,334,131), Texas (reach 943,370), and Florida (reach 736,727). These three regions account for the largest share of the active audience.

What other brands do Dust fans also like?

Beyond Dust itself, the audience over-indexes on Air purifier (10.34×), Laundry (4.55×), Hobby Lobby (2.45×), and Metaphysics (3.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.