Air filter Audience in United States

Air filter logo

Air filter has an estimated audience of 4,395,918 people in United States. 38.2% are female, 61.8% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Thermal comfort, AutoZone, O'Reilly Auto Parts, Electrical network, Particulates.

The average Air filter fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Thermal comfort, AutoZone, O'Reilly Auto Parts, with strongest over-indexing on Thermal comfort (13.92× the country average). Demographically, the Air filter audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Air filter fans

Demographic split for Air filter audience in United States
MetricValue
Female38.2%
Male61.8%
Average age44.3
Estimated audience size4,395,918

Audience persona

The typical Air filter fan in United States is more male, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Thermal comfort.

Top regions in United States

Top regions ranked by reach for Air filter in United States
RegionReachAffinity
California616,0771.27×
Texas540,2571.43×
Florida355,3061.19×
New York181,6850.74×
North Carolina177,4881.34×
Georgia174,9381.29×
Illinois150,4561.03×
Pennsylvania125,4700.85×
Tennessee119,5121.36×
Virginia119,4661.12×
Ohio115,4290.85×
Arizona113,7931.27×
Michigan94,9240.83×
Nevada92,6012.18×
New Jersey84,7710.76×
Alabama82,3261.34×
South Carolina81,2061.23×
Washington80,0740.91×
Louisiana77,0711.36×
Indiana76,9540.96×
Missouri71,3781.01×
Maryland69,1950.92×
Colorado66,4470.96×
Kentucky62,8431.14×
Massachusetts61,8150.71×
Oklahoma61,5921.26×
Wisconsin56,2090.85×
Minnesota53,0820.84×
Mississippi50,7621.4×
Arkansas46,8491.29×
Oregon46,2240.92×
Utah40,4731.03×
Kansas36,7811.06×
Connecticut34,0230.77×
Iowa33,1460.92×
New Mexico25,0041.13×
Idaho22,8101.03×
Nebraska21,3490.97×
West Virginia17,2710.84×
Hawaii12,4760.66×
New Hampshire11,7070.68×
Maine10,7790.68×
Washington, District of Columbia10,5620.8×
Montana10,4890.86×
Delaware9,4270.78×
Rhode Island9,0740.65×
South Dakota8,4500.83×
North Dakota6,5380.72×
Alaska6,5040.69×
Vermont4,7940.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air filter audience
BrandAffinityCategory
Thermal comfort13.92×Home & Garden
AutoZone3.8×Cars & Mobility
O'Reilly Auto Parts5.84×Cars & Mobility
Electrical network11.49×Technology & Electronics
Particulates14.14×Cars & Mobility
Discount Tire4.67×Shopping
Architectural engineering7.59×Business & Career
Menards3.4×Home & Garden
Air purifier8.19×Home & Garden
Fox News Channel1.81×Movies & TV
Online shopping1.56×Shopping
Advance Auto Parts3.78×Cars & Mobility
Pilot Flying J5.29×Cars & Mobility
Haul truck4.38×Cars & Mobility
Air conditioning3.06×Technology & Electronics
Power tool2.93×Home & Garden
Dehumidifier8.13×Home & Garden
Temperature2.62×Health
HVAC3.06×Home & Garden
Dump truck3.48×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air filter audience
TraitClusterScore
Quality AwarenessPREMIUM2.56
Convenience OrientationPREMIUM1.78
Family OrientationCONSERVATISM1.74
Need for SecurityCONSERVATISM1.58
DIY MentalityTHRILL1.48
Career OrientationPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Air filter
CountryShare
United States16.9%
Taiwan8.3%
Thailand5.0%

See Air filter audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Air filter have in United States?

Air filter has an estimated audience of 4,395,918 people in United States, concentrated in California and Texas.

What is the gender split and age of Air filter fans?

38.2% of Air filter fans are female, 61.8% are male, with an average age of 44.3 years.

Which brands do Air filter fans like most?

Air filter fans show strongest brand affinity for Thermal comfort (13.92×), AutoZone (3.8×), and O'Reilly Auto Parts (5.84×) over the country average.

Where do Air filter fans live in United States?

Air filter fans in United States are most concentrated in California (reach 616,077), Texas (reach 540,257), and Florida (reach 355,306). These three regions account for the largest share of the active audience.

What other brands do Air filter fans also like?

Beyond Air filter itself, the audience over-indexes on AutoZone (3.8×), O'Reilly Auto Parts (5.84×), Electrical network (11.49×), and Particulates (14.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air filter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.