Air filter Audience in Germany
Air filter has an estimated audience of 611,511 people in Germany. 31.9% are female, 68.1% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motor oil, Remko, Indoor air quality, Suspension (vehicle), Flexible-fuel vehicle.
The average Air filter fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motor oil, Remko, Indoor air quality, with strongest over-indexing on Motor oil (13.56× the country average). Demographically, the Air filter audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Air filter fans
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 41.8 |
| Estimated audience size | 611,511 |
Audience persona
The typical Air filter fan in Germany is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Motor oil.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,154 | 1.14× |
| Bayern | 102,054 | 1.04× |
| Baden-Württemberg | 87,375 | 1.05× |
| Niedersachsen | 62,730 | 1.06× |
| Hessen | 47,646 | 1.02× |
| Rheinland-Pfalz | 32,116 | 1.05× |
| Sachsen | 29,570 | 0.99× |
| Berlin | 26,277 | 0.96× |
| Schleswig-Holstein | 21,216 | 0.97× |
| Brandenburg | 18,250 | 0.96× |
| Thüringen | 15,585 | 1× |
| Sachsen-Anhalt | 15,396 | 0.97× |
| Hamburg | 14,195 | 1.03× |
| Mecklenburg-Vorpommern | 10,337 | 0.89× |
| Saarland | 7,091 | 0.94× |
| Bremen | 4,949 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motor oil | 13.56× | Cars & Mobility |
| Remko | 74.31× | Home & Garden |
| Indoor air quality | 31.57× | Home & Garden |
| Suspension (vehicle) | 8.82× | Cars & Mobility |
| Flexible-fuel vehicle | 81.46× | Cars & Mobility |
| Air purifier | 12× | Home & Garden |
| AutoScout24 | 2.99× | Cars & Mobility |
| Particulates | 31.93× | Cars & Mobility |
| Auto mechanic | 4.17× | Cars & Mobility |
| Automotive lighting | 6.45× | Cars & Mobility |
| Tire | 3.45× | Cars & Mobility |
| Škoda Auto | 3.11× | Cars & Mobility |
| Automobile repair shop | 4.56× | Cars & Mobility |
| Engine | 3.26× | Cars & Mobility |
| Deutsche Post | 3.89× | Business & Career |
| Used car | 2.93× | Cars & Mobility |
| FRITZ!Box | 2.9× | Technology & Electronics |
| Used Cars | 3.76× | Cars & Mobility |
| Windshield | 13.51× | Cars & Mobility |
| Alloy wheel | 18.68× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.06 |
| Quality Awareness | PREMIUM | 1.87 |
| Risk Appetite | THRILL | 1.48 |
| DIY Mentality | THRILL | 1.47 |
| Convenience Orientation | PREMIUM | 1.39 |
| Patriotism | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| Taiwan | 8.3% |
| Thailand | 5.0% |
See Air filter audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Air filter have in Germany?
Air filter has an estimated audience of 611,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Air filter fans?
31.9% of Air filter fans are female, 68.1% are male, with an average age of 41.8 years.
Which brands do Air filter fans like most?
Air filter fans show strongest brand affinity for Motor oil (13.56×), Remko (74.31×), and Indoor air quality (31.57×) over the country average.
Where do Air filter fans live in Germany?
Air filter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,154), Bayern (reach 102,054), and Baden-Württemberg (reach 87,375). These three regions account for the largest share of the active audience.
What other brands do Air filter fans also like?
Beyond Air filter itself, the audience over-indexes on Remko (74.31×), Indoor air quality (31.57×), Suspension (vehicle) (8.82×), and Flexible-fuel vehicle (81.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Air filter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.