Rascasse Audience Intelligence

Windshield Audience in Germany

A data profile of the people who buy, follow and care about Windshield in Germany — modelled from more than twelve digital signal sources. Windshield has an estimated audience of 425,530 people in Germany.

#5104among Topic in Germany#615in Cars & Mobility

The average Windshield fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Carglass, Automotive lighting, Vehicle insurance, with strongest over-indexing on Carglass (46.68× the country average).

Demographically, the Windshield audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Windshield fan in Germany is more male, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Carglass.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Windshield profile in Germany.

Audience size
426K
in Germany
Gender
22.8%♀
77.2% male
Age
42.9
average years
Country rank
#13343
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Windshield fans

22.8% are female, 77.2% are male, average age 42.9.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Windshield audience in Germany
MetricValue
Female22.8%
Male77.2%
Average age42.9
Estimated audience size425,530
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Windshield audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3919%
40-4926%
50+27%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Windshield audience comes from Germany.

Worldwide audience distribution share by country for Windshield
CountryShare
United States28.1%
France6.9%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Windshield audience in Germany is strongest.

Fig. 05

Top regions by affinity

Windshield fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.20×
02Bayern~80K1.17×
03Baden-Württemberg~70K1.15×
04Hamburg~10K1.14×
05Hessen~40K1.10×
06Niedersachsen~40K1.08×
07Rheinland-Pfalz~20K1.08×
08Bremen~4K0.99×
09Schleswig-Holstein~10K0.98×
10Saarland~5K0.97×
11Sachsen~20K0.91×
12Berlin~20K0.89×
13Brandenburg~10K0.88×
14Sachsen-Anhalt~10K0.87×
15Thüringen~9K0.87×
16Mecklenburg-Vorpommern~7K0.85×
Fig. 06

Affinity by region

Affinity by region — Windshield, Germany
0.85×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Windshield audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Windshield audience
#·InterestCategoryAffinity×
01CarglassCars & Mobility46.68×
02Laminated glassHome & Garden46.21×
03HeadlampCars & Mobility12.87×
04Window filmHome & Garden10.85×
05Sanitary sewerHome & Garden10.06×
06Automotive lightingCars & Mobility9.97×
07MomoxTechnology & Electronics9.18×
08Public utilityHome & Garden8.68×
09MirrorHome & Garden8.18×
10Vehicle insuranceCars & Mobility7.88×
11WindowHome & Garden6.43×
12Robert RedfordMovies & TV4.84×
13Credit (finance)Business & Career4.40×
14HVACHome & Garden3.66×
15FRITZ!BoxTechnology & Electronics3.61×
16AutoScout24Cars & Mobility3.51×
17EngineCars & Mobility3.10×
18TireCars & Mobility2.69×
19Bundesagentur für ArbeitPolitics & Society2.64×
20Google MapsInternet & Social Media2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Windshield audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Windshield audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.44×
PatriotismCONSERVATISM1.33×
Community OrientationOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Windshield audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.50×
IndulgenceJOY0.50×
Design AffinityPREMIUM0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Windshield have in Germany?

Windshield has an estimated audience of 425,530 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Windshield fans?

22.8% of Windshield fans are female, 77.2% are male, with an average age of 42.9 years.

03

Which brands do Windshield fans like most?

Windshield fans show strongest brand affinity for Carglass (46.68×), Automotive lighting (9.97×), and Vehicle insurance (7.88×) over the country average.

04

Where do Windshield fans live in Germany?

Windshield fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Windshield fans also like?

Beyond Windshield itself, the audience over-indexes on Automotive lighting (9.97×), Vehicle insurance (7.88×), AutoScout24 (3.51×), and Laminated glass (46.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Windshield audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Windshield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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