Windshield Audience in Germany
Windshield has an estimated audience of 425,530 people in Germany. 22.8% are female, 77.2% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carglass, Automotive lighting, Vehicle insurance, AutoScout24, Laminated glass.
The average Windshield fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carglass, Automotive lighting, Vehicle insurance, with strongest over-indexing on Carglass (46.68× the country average). Demographically, the Windshield audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Windshield fans
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 42.9 |
| Estimated audience size | 425,530 |
Audience persona
The typical Windshield fan in Germany is more male, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Carglass.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,320 | 1.25× |
| Bayern | 84,268 | 1.23× |
| Baden-Württemberg | 70,606 | 1.22× |
| Niedersachsen | 43,716 | 1.06× |
| Hessen | 36,789 | 1.13× |
| Rheinland-Pfalz | 24,287 | 1.14× |
| Sachsen | 19,304 | 0.92× |
| Berlin | 17,096 | 0.9× |
| Schleswig-Holstein | 14,634 | 0.96× |
| Hamburg | 11,261 | 1.17× |
| Brandenburg | 11,080 | 0.84× |
| Sachsen-Anhalt | 8,732 | 0.79× |
| Thüringen | 8,101 | 0.75× |
| Mecklenburg-Vorpommern | 5,954 | 0.73× |
| Saarland | 5,021 | 0.96× |
| Bremen | 3,445 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carglass | 46.68× | Cars & Mobility |
| Automotive lighting | 9.97× | Cars & Mobility |
| Vehicle insurance | 7.88× | Cars & Mobility |
| AutoScout24 | 3.51× | Cars & Mobility |
| Laminated glass | 46.21× | Home & Garden |
| Headlamp | 12.87× | Cars & Mobility |
| Momox | 9.18× | Technology & Electronics |
| Window | 6.43× | Home & Garden |
| FRITZ!Box | 3.61× | Technology & Electronics |
| Robert Redford | 4.84× | Movies & TV |
| Window film | 10.85× | Home & Garden |
| Mirror | 8.18× | Home & Garden |
| Engine | 3.1× | Cars & Mobility |
| Google Maps | 2.31× | Internet & Social Media |
| Public utility | 8.68× | Home & Garden |
| HVAC | 3.66× | Home & Garden |
| Bundesagentur für Arbeit | 2.64× | Politics & Society |
| Credit (finance) | 4.4× | Business & Career |
| Sanitary sewer | 10.06× | Home & Garden |
| Tire | 2.69× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.26 |
| Need for Security | CONSERVATISM | 1.94 |
| Patriotism | CONSERVATISM | 1.38 |
| Family Orientation | CONSERVATISM | 1.3 |
| Risk Appetite | THRILL | 1.24 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| France | 6.9% |
| United Kingdom | 4.1% |
See Windshield audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Windshield have in Germany?
Windshield has an estimated audience of 425,530 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Windshield fans?
22.8% of Windshield fans are female, 77.2% are male, with an average age of 42.9 years.
Which brands do Windshield fans like most?
Windshield fans show strongest brand affinity for Carglass (46.68×), Automotive lighting (9.97×), and Vehicle insurance (7.88×) over the country average.
Where do Windshield fans live in Germany?
Windshield fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,320), Bayern (reach 84,268), and Baden-Württemberg (reach 70,606). These three regions account for the largest share of the active audience.
What other brands do Windshield fans also like?
Beyond Windshield itself, the audience over-indexes on Automotive lighting (9.97×), Vehicle insurance (7.88×), AutoScout24 (3.51×), and Laminated glass (46.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Windshield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.