Window film Audience in Germany
Window film has an estimated audience of 782,483 people in Germany. 26.4% are female, 73.6% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Watering can, Europcar, Brewing, Catering, Škoda Auto.
The average Window film fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Watering can, Europcar, Brewing, with strongest over-indexing on Watering can (96.43× the country average). Demographically, the Window film audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Window film fans
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 36.4 |
| Estimated audience size | 782,483 |
Audience persona
The typical Window film fan in Germany is more male, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for Watering can.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,561 | 0.97× |
| Bayern | 132,675 | 1.05× |
| Baden-Württemberg | 127,056 | 1.19× |
| Niedersachsen | 75,577 | 0.99× |
| Hessen | 61,115 | 1.02× |
| Rheinland-Pfalz | 43,467 | 1.11× |
| Sachsen | 39,610 | 1.03× |
| Berlin | 31,264 | 0.89× |
| Brandenburg | 23,873 | 0.98× |
| Schleswig-Holstein | 23,158 | 0.82× |
| Thüringen | 21,365 | 1.07× |
| Sachsen-Anhalt | 18,245 | 0.9× |
| Mecklenburg-Vorpommern | 14,159 | 0.95× |
| Hamburg | 13,695 | 0.77× |
| Saarland | 12,198 | 1.27× |
| Bremen | 6,446 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Watering can | 96.43× | Home & Garden |
| Europcar | 6.95× | Cars & Mobility |
| Brewing | 5.6× | Food & Beverages |
| Catering | 4.93× | Food & Beverages |
| Škoda Auto | 3.23× | Cars & Mobility |
| Aluminium | 5.15× | Home & Garden |
| Vehicle insurance | 5.49× | Cars & Mobility |
| Hygiene | 3.24× | Beauty & Wellness |
| Used car | 2.95× | Cars & Mobility |
| AutoScout24 | 2.28× | Cars & Mobility |
| Pokémon | 3.79× | Games |
| Solar energy | 2.93× | Home & Garden |
| Casino | 5.09× | Games |
| Vintage car | 4.96× | Cars & Mobility |
| Plumbing | 3.72× | Home & Garden |
| Google Maps | 2.1× | Internet & Social Media |
| ICloud | 3.97× | Technology & Electronics |
| Ford Galaxy | 29.94× | Cars & Mobility |
| EBay | 1.79× | Shopping |
| Automotive lighting | 4.6× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.86 |
| Need for Security | CONSERVATISM | 1.67 |
| Family Orientation | CONSERVATISM | 1.43 |
| Luxury Orientation | PREMIUM | 1.39 |
| Patriotism | CONSERVATISM | 1.33 |
| Risk Appetite | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.6% |
| United Kingdom | 6.4% |
| Japan | 6.4% |
See Window film audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Window film have in Germany?
Window film has an estimated audience of 782,483 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Window film fans?
26.4% of Window film fans are female, 73.6% are male, with an average age of 36.4 years.
Which brands do Window film fans like most?
Window film fans show strongest brand affinity for Watering can (96.43×), Europcar (6.95×), and Brewing (5.6×) over the country average.
Where do Window film fans live in Germany?
Window film fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,561), Bayern (reach 132,675), and Baden-Württemberg (reach 127,056). These three regions account for the largest share of the active audience.
What other brands do Window film fans also like?
Beyond Window film itself, the audience over-indexes on Europcar (6.95×), Brewing (5.6×), Catering (4.93×), and Škoda Auto (3.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Window film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.