Rascasse Audience Intelligence

Window film Audience in Germany

A data profile of the people who buy, follow and care about Window film in Germany — modelled from more than twelve digital signal sources. Window film has an estimated audience of 782,483 people in Germany.

#3637among Topic in Germany#506in Home & Garden

The average Window film fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Watering can, Plug-in hybrid, Vehicle insurance, with strongest over-indexing on Watering can (92.73× the country average).

Demographically, the Window film audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Window film fan in Germany is more male, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for Watering can.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Window film profile in Germany.

Audience size
782K
in Germany
Gender
26.4%♀
73.6% male
Age
36.4
average years
Country rank
#8040
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Window film fans

26.4% are female, 73.6% are male, average age 36.4.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for Window film audience in Germany
MetricValue
Female26.4%
Male73.6%
Average age36.4
Estimated audience size782,483
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Window film audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3924%
40-4920%
50+12%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Window film audience comes from Germany.

Worldwide audience distribution share by country for Window film
CountryShare
United States36.6%
United Kingdom6.4%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Window film audience in Germany is strongest.

Fig. 05

Top regions by affinity

Window film fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.13×
02Bremen~7K1.11×
03Baden-Württemberg~100K1.07×
04Thüringen~20K1.07×
05Rheinland-Pfalz~40K1.04×
06Bayern~100K1.02×
07Sachsen~40K1.01×
08Mecklenburg-Vorpommern~10K1.00×
09Hessen~60K0.98×
10Sachsen-Anhalt~20K0.98×
11Niedersachsen~70K0.97×
12Berlin~30K0.96×
13Brandenburg~20K0.96×
14Nordrhein-Westfalen~200K0.92×
15Schleswig-Holstein~30K0.90×
16Hamburg~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Window film, Germany
0.88×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Window film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Window film audience
#·InterestCategoryAffinity×
01Watering canHome & Garden92.73×
02WindshieldCars & Mobility10.85×
03Opel AstraCars & Mobility8.27×
04Subcompact carCars & Mobility7.36×
05Sandra BullockMovies & TV6.54×
06Vehicle insuranceCars & Mobility6.03×
07EuropcarCars & Mobility5.63×
08HVACHome & Garden4.63×
09Photovoltaic systemHome & Garden4.46×
10Plug-in hybridCars & Mobility4.42×
11Motorcycle helmetCars & Mobility3.48×
12Automobile repair shopCars & Mobility3.34×
13Family carCars & Mobility3.23×
14CarcareCars & Mobility3.18×
15Solar energyHome & Garden2.95×
16Used CarsCars & Mobility2.87×
17Aral AGCars & Mobility2.55×
18Used carCars & Mobility2.38×
19AutoScout24Cars & Mobility2.19×
20Škoda AutoCars & Mobility2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Window film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Window film audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.20×
Risk AppetiteTHRILL2.04×
Need for SecurityCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Window film audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
CreativityOPEN0.60×
Pet OwnershipJOY0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Window film have in Germany?

Window film has an estimated audience of 782,483 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Window film fans?

26.4% of Window film fans are female, 73.6% are male, with an average age of 36.4 years.

03

Which brands do Window film fans like most?

Window film fans show strongest brand affinity for Watering can (92.73×), Plug-in hybrid (4.42×), and Vehicle insurance (6.03×) over the country average.

04

Where do Window film fans live in Germany?

Window film fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Window film fans also like?

Beyond Window film itself, the audience over-indexes on Plug-in hybrid (4.42×), Vehicle insurance (6.03×), HVAC (4.63×), and Sandra Bullock (6.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Window film audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Window film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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