Window film Audience in United States

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Window film has an estimated audience of 5,751,870 people in United States. 26.1% are female, 73.9% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Israel, N1 road (South Africa), Eden Lake, Hog Hunting, Northrop Grumman.

The average Window film fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, N1 road (South Africa), Eden Lake, with strongest over-indexing on Israel (2.73× the country average). Demographically, the Window film audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Window film fans

Demographic split for Window film audience in United States
MetricValue
Female26.1%
Male73.9%
Average age39.6
Estimated audience size5,751,870

Audience persona

The typical Window film fan in United States is more male, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Window film in United States
RegionReachAffinity
California619,4950.98×
Texas437,5510.88×
Florida360,7190.93×
New York263,7500.82×
Pennsylvania216,4861.12×
Illinois199,0881.04×
Ohio188,5371.06×
Michigan173,8461.16×
North Carolina173,3901×
Georgia147,8900.83×
Washington132,3921.15×
Virginia124,7280.89×
Tennessee122,7671.06×
New Jersey122,6700.84×
Arizona116,4100.99×
Indiana116,3571.11×
Missouri102,2191.1×
Colorado101,8021.12×
Massachusetts100,8050.89×
Minnesota100,2511.22×
South Carolina94,3061.09×
Wisconsin91,9671.06×
Maryland91,6890.93×
Oregon84,5811.28×
Alabama80,4801×
Kentucky73,7191.02×
Louisiana73,1580.99×
Oklahoma59,3430.93×
Nevada52,0030.93×
Connecticut50,7950.88×
Utah49,6290.96×
Kansas49,0821.08×
Arkansas48,4401.02×
Iowa46,5960.98×
Mississippi38,5810.81×
Idaho37,6661.31×
New Mexico28,9551×
West Virginia27,9511.04×
Nebraska26,4850.92×
Maine24,1631.17×
New Hampshire23,8341.05×
Montana18,8021.18×
Rhode Island16,9370.93×
Hawaii16,7720.68×
Washington, District of Columbia14,6300.85×
Delaware13,7780.87×
Alaska11,5140.94×
North Dakota11,4120.97×
South Dakota11,1630.84×
Vermont10,0460.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Window film audience
BrandAffinityCategory
Israel2.73×Travel & Leisure
N1 road (South Africa)3.56×Travel & Leisure
Eden Lake6.83×Movies & TV
Hog Hunting2.76×Sports
Northrop Grumman4.79×Business & Career
Jesse Plemons2.56×Movies & TV
Nebraska Cornhuskers football2.48×Sports
Acoustic music3.08×Music & Radio
Wikia2.28×Internet & Social Media
Notre Dame Fighting Irish football3.38×Sports
Keith Stanfield4.17×Movies & TV
Riedel (glass manufacturer)16.48×Home & Garden
MK2.62×Music & Radio
Hammock camping4.15×Travel & Leisure
Monogram2.12×Home & Garden
Life of Pi5.19×Movies & TV
Naperville, Illinois4.15×Travel & Leisure
Keeper (password manager)3.11×Technology & Electronics
Isla Holbox12.07×Travel & Leisure
ABC 7 Chicago1.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Window film audience
TraitClusterScore
Family OrientationCONSERVATISM2.73
Risk AppetiteTHRILL2.51
Luxury OrientationPREMIUM2.08
Need for SecurityCONSERVATISM1.9
ExtroversionTHRILL1.43
Quality AwarenessPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Window film
CountryShare
United States36.6%
United Kingdom6.4%
Japan6.4%

See Window film audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Window film have in United States?

Window film has an estimated audience of 5,751,870 people in United States, concentrated in California and Texas.

What is the gender split and age of Window film fans?

26.1% of Window film fans are female, 73.9% are male, with an average age of 39.6 years.

Which brands do Window film fans like most?

Window film fans show strongest brand affinity for Israel (2.73×), N1 road (South Africa) (3.56×), and Eden Lake (6.83×) over the country average.

Where do Window film fans live in United States?

Window film fans in United States are most concentrated in California (reach 619,495), Texas (reach 437,551), and Florida (reach 360,719). These three regions account for the largest share of the active audience.

What other brands do Window film fans also like?

Beyond Window film itself, the audience over-indexes on N1 road (South Africa) (3.56×), Eden Lake (6.83×), Hog Hunting (2.76×), and Northrop Grumman (4.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Window film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.