Rascasse Audience Intelligence

Alfa Romeo Target Market in United States

A data profile of the people who buy, follow and care about Alfa Romeo in United States — modelled from more than twelve digital signal sources. Alfa Romeo has an estimated audience of 9,589,576 people in United States.

#23among Car manufacturer in United States#383among Brand in United States#153in Cars & Mobility

The average Alfa Romeo fan in United States is 43.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Haul truck, Dump truck, Used Cars, with strongest over-indexing on Haul truck (15.68× the country average).

Demographically, the Alfa Romeo audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alfa Romeo fan in United States is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Haul truck.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alfa Romeo profile in United States.

Audience size
9.6M
in United States
Gender
28.1%♀
71.9% male
Age
43.0
average years
Country rank
#3732
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alfa Romeo

28.1% are female, 71.9% are male, average age 43.0.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Alfa Romeo audience in United States
MetricValue
Female28.1%
Male71.9%
Average age43.0
Estimated audience size9,589,576
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Alfa Romeo audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Alfa Romeo audience comes from United States.

Worldwide audience distribution share by country for Alfa Romeo
CountryShare
United States24.6%
Italy18.1%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alfa Romeo audience in United States is strongest.

Fig. 05

Top regions by affinity

Alfa Romeo customers by region in United States
#RegionReachAffinity×
01Florida~1M1.67×
02Connecticut~100K1.47×
03New Jersey~400K1.46×
04Michigan~300K1.36×
05Illinois~400K1.28×
06Texas~1M1.27×
07Arizona~300K1.27×
08Alabama~200K1.26×
09Georgia~400K1.24×
10Rhode Island~40K1.24×
11California~1.5M1.21×
12New York~700K1.21×
13Missouri~200K1.19×
14Nevada~100K1.18×
15Massachusetts~200K1.16×
16Ohio~300K1.14×
17Pennsylvania~400K1.13×
18North Carolina~300K1.11×
19South Carolina~200K1.08×
20New Mexico~50K1.05×
21Tennessee~200K1.03×
22Washington, District of Columbia~30K1.03×
23Maryland~200K1.02×
24Colorado~200K1.02×
25Indiana~200K1.01×
26Delaware~30K1.00×
27Washington~200K0.98×
28Virginia~200K0.96×
29Louisiana~100K0.94×
30Nebraska~40K0.93×
31Kentucky~100K0.92×
32New Hampshire~40K0.92×
33Wisconsin~100K0.90×
34Minnesota~100K0.89×
35Oklahoma~90K0.88×
36Arkansas~70K0.87×
37Kansas~60K0.85×
38Iowa~70K0.83×
39Utah~70K0.82×
40Mississippi~70K0.82×
41West Virginia~40K0.80×
42Maine~30K0.80×
43Oregon~90K0.78×
44Vermont~10K0.78×
45Idaho~30K0.70×
46South Dakota~20K0.68×
47Alaska~10K0.66×
48North Dakota~10K0.64×
49Hawaii~30K0.61×
50Montana~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Alfa Romeo, United States
0.58×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alfa Romeo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alfa Romeo audience
#·InterestCategoryAffinity×
01Alfa Romeo GiuliaCars & Mobility26.80×
02Haul truckCars & Mobility15.68×
03Dodge Charger (B-body)Cars & Mobility12.46×
04Railroad carCars & Mobility9.38×
05PrimeBrand7.97×
06Dump truckCars & Mobility6.69×
07Used CarsCars & Mobility5.49×
08BusCars & Mobility5.03×
09Commercial vehicleCars & Mobility4.77×
10O'Reilly Auto PartsCars & Mobility4.65×
11Hand toolHome & Garden3.89×
12Advance Auto PartsCars & Mobility3.77×
13RoadTravel & Leisure3.68×
14Fishing reelSports3.56×
15Freight transportCars & Mobility3.48×
16AutoZoneCars & Mobility3.41×
17EngineCars & Mobility3.37×
18Online shoppingShopping1.75×
19BusinessBusiness & Career1.66×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alfa Romeo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alfa Romeo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Quality AwarenessPREMIUM1.73×
Luxury OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alfa Romeo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Community OrientationOPEN0.81×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alfa Romeo's target market in United States?

Alfa Romeo's target market in United States covers an estimated 9,589,576 people, concentrated in California and Florida.

02

What is the gender split and age of Alfa Romeo customers?

28.1% of the Alfa Romeo audience are female, 71.9% are male, with an average age of 43.0 years.

03

Which brands do Alfa Romeo fans like most?

Alfa Romeo fans show strongest brand affinity for Haul truck (15.68×), Dump truck (6.69×), and Used Cars (5.49×) over the country average.

04

Where do Alfa Romeo fans live in United States?

Alfa Romeo fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Alfa Romeo fans also like?

Beyond Alfa Romeo itself, the audience over-indexes on Dump truck (6.69×), Used Cars (5.49×), Bus (5.03×), and AutoZone (3.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alfa Romeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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