Alfa Romeo Audience in United States

Alfa Romeo logo

Alfa Romeo has an estimated audience of 9,643,896 people in United States. 28.1% are female, 71.9% are male, average age 43.0. Top regions: California, Florida, Texas. Top brand affinities: Haul truck, Dump truck, Used Cars, AutoZone, Bus.

The average Alfa Romeo fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Haul truck, Dump truck, Used Cars, with strongest over-indexing on Haul truck (15.68× the country average). Demographically, the Alfa Romeo audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Alfa Romeo fans

Demographic split for Alfa Romeo audience in United States
MetricValue
Female28.1%
Male71.9%
Average age43.0
Estimated audience size9,643,896

Audience persona

The typical Alfa Romeo fan in United States is more male, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Haul truck.

Top regions in United States

Top regions ranked by reach for Alfa Romeo in United States
RegionReachAffinity
California1,368,7961.29×
Florida1,140,5511.75×
Texas1,105,1221.33×
New York693,5591.29×
Illinois417,1251.3×
New Jersey377,0131.54×
Georgia373,1261.26×
Pennsylvania363,6641.12×
Michigan360,5751.43×
Ohio342,9231.15×
North Carolina327,1441.13×
Arizona261,6041.33×
Virginia228,4110.97×
Massachusetts224,2831.18×
Tennessee199,9901.03×
Washington198,2011.02×
Missouri186,3861.2×
Alabama178,2171.32×
Indiana177,0041×
Maryland171,2591.03×
Colorado159,0731.05×
South Carolina157,8821.09×
Connecticut142,9191.48×
Wisconsin125,6600.87×
Minnesota123,2790.89×
Louisiana114,1310.92×
Nevada111,0991.19×
Kentucky109,0020.9×
Oklahoma92,5840.86×
Oregon87,1420.79×
Utah69,0690.8×
Arkansas66,8960.84×
Iowa66,7830.84×
Kansas62,9590.83×
Mississippi61,4290.77×
New Mexico48,1441×
Nebraska43,9970.91×
Rhode Island36,8781.2×
New Hampshire33,5180.88×
West Virginia32,1360.72×
Idaho31,2880.65×
Washington, District of Columbia30,3911.05×
Maine25,9870.75×
Delaware25,2810.95×
Hawaii24,9010.6×
South Dakota13,5000.61×
Montana13,2820.5×
Alaska12,5160.61×
Vermont11,8630.7×
North Dakota10,8200.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alfa Romeo audience
BrandAffinityCategory
Haul truck15.68×Cars & Mobility
Dump truck6.69×Cars & Mobility
Used Cars5.49×Cars & Mobility
AutoZone3.41×Cars & Mobility
Bus5.03×Cars & Mobility
Railroad car9.38×Cars & Mobility
Commercial vehicle4.77×Cars & Mobility
Road3.68×Travel & Leisure
Hand tool3.89×Home & Garden
O'Reilly Auto Parts4.65×Cars & Mobility
Freight transport3.48×Cars & Mobility
Alfa Romeo Giulia26.8×Cars & Mobility
Online shopping1.75×Shopping
Fitness and wellness1.57×Sports
Business1.66×Business & Career
Dodge Charger (B-body)12.46×Cars & Mobility
Engine3.37×Cars & Mobility
Advance Auto Parts3.77×Cars & Mobility
Fishing reel3.56×Sports
Godzilla3.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alfa Romeo audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
PatriotismCONSERVATISM1.46
Risk AppetiteTHRILL1.44
Need for SecurityCONSERVATISM1.41
Early Adopter MentalityPOWER1.37
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Alfa Romeo
CountryShare
United States25.0%
Italy18.3%
Germany4.7%

See Alfa Romeo audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Alfa Romeo have in United States?

Alfa Romeo has an estimated audience of 9,643,896 people in United States, concentrated in California and Florida.

What is the gender split and age of Alfa Romeo fans?

28.1% of Alfa Romeo fans are female, 71.9% are male, with an average age of 43.0 years.

Which brands do Alfa Romeo fans like most?

Alfa Romeo fans show strongest brand affinity for Haul truck (15.68×), Dump truck (6.69×), and Used Cars (5.49×) over the country average.

Where do Alfa Romeo fans live in United States?

Alfa Romeo fans in United States are most concentrated in California (reach 1,368,796), Florida (reach 1,140,551), and Texas (reach 1,105,122). These three regions account for the largest share of the active audience.

What other brands do Alfa Romeo fans also like?

Beyond Alfa Romeo itself, the audience over-indexes on Dump truck (6.69×), Used Cars (5.49×), AutoZone (3.41×), and Bus (5.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alfa Romeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.