Rascasse Audience Intelligence

Bundesagentur für Arbeit Audience in Germany

A data profile of the people who buy, follow and care about Bundesagentur für Arbeit in Germany — modelled from more than twelve digital signal sources. Bundesagentur für Arbeit has an estimated audience of 9,268,348 people in Germany.

#1among NGO / Political Party in Germany#10in Politics & Society

The average Bundesagentur für Arbeit fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Employment website, Credit (finance), Employment agency, with strongest over-indexing on Employment website (7.97× the country average).

Demographically, the Bundesagentur für Arbeit audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bundesagentur für Arbeit fan in Germany is more male, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bundesagentur für Arbeit profile in Germany.

Audience size
9.3M
in Germany
Gender
42.8%♀
57.2% male
Age
43.5
average years
Country rank
#388
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bundesagentur für Arbeit fans

42.8% are female, 57.2% are male, average age 43.5.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Bundesagentur für Arbeit audience in Germany
MetricValue
Female42.8%
Male57.2%
Average age43.5
Estimated audience size9,268,348
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Bundesagentur für Arbeit audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3922%
40-4927%
50+26%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Bundesagentur für Arbeit audience comes from Germany.

Worldwide audience distribution share by country for Bundesagentur für Arbeit
CountryShare
Germany97.1%
Austria0.3%
Poland0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bundesagentur für Arbeit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bundesagentur für Arbeit fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~300K1.25×
02Berlin~500K1.13×
03Sachsen~500K1.10×
04Saarland~100K1.04×
05Thüringen~200K1.03×
06Hamburg~200K1.01×
07Nordrhein-Westfalen~2M1.00×
08Schleswig-Holstein~300K1.00×
09Brandenburg~300K1.00×
10Bayern~1.5M0.98×
11Niedersachsen~800K0.98×
12Rheinland-Pfalz~400K0.97×
13Bremen~70K0.96×
14Mecklenburg-Vorpommern~200K0.90×
15Hessen~600K0.85×
16Baden-Württemberg~1M0.84×
Fig. 06

Affinity by region

Affinity by region — Bundesagentur für Arbeit, Germany
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bundesagentur für Arbeit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bundesagentur für Arbeit audience
#·InterestCategoryAffinity×
01Credit (finance)Business & Career11.23×
02Employment websiteBusiness & Career7.97×
03Home insuranceBusiness & Career7.97×
04Employment agencyBusiness & Career6.78×
05Florian SilbereisenMusic & Radio5.09×
06SchufaBusiness & Career4.83×
07Career developmentBusiness & Career4.76×
08Part-timeBusiness & Career3.87×
09Real propertyHome & Garden3.31×
10NatureHome & Garden2.98×
11VacationsTravel & Leisure2.85×
12Helene FischerMusic & Radio2.51×
13EmailTechnology & Electronics2.25×
14CommerzbankBusiness & Career2.24×
15FamilyKids & Family2.23×
16PostbankBusiness & Career2.14×
17KitchenHome & Garden2.10×
18AutoScout24Cars & Mobility1.82×
19GermanyTravel & Leisure1.67×
20TagesschauMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bundesagentur für Arbeit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bundesagentur für Arbeit audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.10×
Need for SecurityCONSERVATISM1.76×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bundesagentur für Arbeit audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Sports ActivityPOWER0.80×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bundesagentur für Arbeit have in Germany?

Bundesagentur für Arbeit has an estimated audience of 9,268,348 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bundesagentur für Arbeit fans?

42.8% of Bundesagentur für Arbeit fans are female, 57.2% are male, with an average age of 43.5 years.

03

Which brands do Bundesagentur für Arbeit fans like most?

Bundesagentur für Arbeit fans show strongest brand affinity for Employment website (7.97×), Credit (finance) (11.23×), and Employment agency (6.78×) over the country average.

04

Where do Bundesagentur für Arbeit fans live in Germany?

Bundesagentur für Arbeit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Bundesagentur für Arbeit fans also like?

Beyond Bundesagentur für Arbeit itself, the audience over-indexes on Credit (finance) (11.23×), Employment agency (6.78×), Nature (2.98×), and Florian Silbereisen (5.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Bundesagentur für Arbeit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bundesagentur für Arbeit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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