Social Democratic Party of Germany Audience in Germany

Social Democratic Party of Germany logo

Social Democratic Party of Germany has an estimated audience of 4,265,951 people in Germany. 46.6% are female, 53.4% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Social change, Roland Kaiser, 1. FC Magdeburg, Friedrich Merz, Solidarity.

The average Social Democratic Party of Germany fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Social change, Roland Kaiser, 1. FC Magdeburg, with strongest over-indexing on Social change (2.72× the country average). Demographically, the Social Democratic Party of Germany audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Political party

Demographics of Social Democratic Party of Germany fans

Demographic split for Social Democratic Party of Germany audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age42.5
Estimated audience size4,265,951

Audience persona

The typical Social Democratic Party of Germany fan in Germany is balanced, around 42.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Social change.

Top regions in Germany

Top regions ranked by reach for Social Democratic Party of Germany in Germany
RegionReachAffinity
Nordrhein-Westfalen960,7431.06×
Bayern691,2521.04×
Baden-Württemberg506,8410.9×
Niedersachsen438,7941.09×
Hessen286,1270.91×
Sachsen220,1611.09×
Rheinland-Pfalz219,9261.06×
Berlin199,2131.08×
Brandenburg149,7381.17×
Schleswig-Holstein141,7090.96×
Sachsen-Anhalt109,7811.03×
Thüringen104,4100.99×
Hamburg91,3970.98×
Mecklenburg-Vorpommern80,1151.02×
Saarland44,8920.88×
Bremen26,3590.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social Democratic Party of Germany audience
BrandAffinityCategory
Social change2.72×Politics & Society
Roland Kaiser1.54×Music & Radio
1. FC Magdeburg2.51×Sports
Friedrich Merz1.61×Politics & Society
Solidarity2.33×Politics & Society
Alice Weidel1.77×Politics & Society
Political party1.52×Politics & Society
Equal opportunity3.58×Politics & Society
Olaf Scholz2.18×Politics & Society
Bärbel Bas2.04×Politics & Society
Deutsch lernen1.66×Business & Career
Apollo News1.75×Politics & Society
Lars Klingbeil1.86×Politics & Society
Internet television1.54×Technology & Electronics
Bundestag1.75×Politics & Society
Upper Bavaria2.47×Travel & Leisure
Philipp Amthor2.12×Politics & Society
Freie Presse2.15×News
Abendzeitung2.48×News
Ursula von der Leyen2.03×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social Democratic Party of Germany audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.11
Pet OwnershipJOY1.46
Healthy LifestyleBALANCE1.2
Sports ActivityPOWER1.18
IndulgenceJOY1.14
Need for SecurityCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Social Democratic Party of Germany
CountryShare
Germany57.0%
Romania5.3%
China4.0%

See Social Democratic Party of Germany audiences in other countries

More Political party audiences in Germany

Frequently asked questions

How many fans does Social Democratic Party of Germany have in Germany?

Social Democratic Party of Germany has an estimated audience of 4,265,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Social Democratic Party of Germany fans?

46.6% of Social Democratic Party of Germany fans are female, 53.4% are male, with an average age of 42.5 years.

Which brands do Social Democratic Party of Germany fans like most?

Social Democratic Party of Germany fans show strongest brand affinity for Social change (2.72×), Roland Kaiser (1.54×), and 1. FC Magdeburg (2.51×) over the country average.

Where do Social Democratic Party of Germany fans live in Germany?

Social Democratic Party of Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach 960,743), Bayern (reach 691,252), and Baden-Württemberg (reach 506,841). These three regions account for the largest share of the active audience.

What other brands do Social Democratic Party of Germany fans also like?

Beyond Social Democratic Party of Germany itself, the audience over-indexes on Roland Kaiser (1.54×), 1. FC Magdeburg (2.51×), Friedrich Merz (1.61×), and Solidarity (2.33×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social Democratic Party of Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.