Rascasse Audience Intelligence

Social Democratic Party of Germany Audience in Germany

A data profile of the people who buy, follow and care about Social Democratic Party of Germany in Germany — modelled from more than twelve digital signal sources. Social Democratic Party of Germany has an estimated audience of 4,148,259 people in Germany.

#1among Political party in Germany#2among NGO / Political Party in Germany#38in Politics & Society

The average Social Democratic Party of Germany fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Junge Freiheit, Social change, Roland Kaiser, with strongest over-indexing on Junge Freiheit (2.51× the country average).

Demographically, the Social Democratic Party of Germany audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Social Democratic Party of Germany fan in Germany is balanced, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Junge Freiheit.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Political party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social Democratic Party of Germany profile in Germany.

Audience size
4.1M
in Germany
Gender
46.6%♀
53.4% male
Age
42.5
average years
Country rank
#1399
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social Democratic Party of Germany fans

46.6% are female, 53.4% are male, average age 42.5.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Social Democratic Party of Germany audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age42.5
Estimated audience size4,148,259
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Social Democratic Party of Germany audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4926%
50+25%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Social Democratic Party of Germany audience comes from Germany.

Worldwide audience distribution share by country for Social Democratic Party of Germany
CountryShare
Germany56.3%
Romania5.4%
China4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social Democratic Party of Germany audience in Germany is strongest.

Fig. 05

Top regions by affinity

Social Democratic Party of Germany fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~200K1.18×
02Sachsen~200K1.09×
03Sachsen-Anhalt~100K1.08×
04Mecklenburg-Vorpommern~80K1.08×
05Rheinland-Pfalz~200K1.06×
06Berlin~200K1.06×
07Niedersachsen~400K1.05×
08Thüringen~100K1.05×
09Nordrhein-Westfalen~900K1.03×
10Bayern~700K1.00×
11Schleswig-Holstein~100K0.99×
12Hamburg~90K0.91×
13Saarland~50K0.90×
14Baden-Württemberg~500K0.88×
15Hessen~300K0.88×
16Bremen~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Social Democratic Party of Germany, Germany
0.78×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social Democratic Party of Germany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social Democratic Party of Germany audience
#·InterestCategoryAffinity×
01Equal opportunityPolitics & Society3.58×
02Social changePolitics & Society2.72×
03Junge FreiheitNews2.51×
041. FC MagdeburgSports2.51×
05AbendzeitungNews2.48×
06Upper BavariaTravel & Leisure2.47×
07SolidarityPolitics & Society2.33×
08Olaf ScholzPolitics & Society2.18×
09Freie PresseNews2.15×
10Bärbel BasPolitics & Society2.04×
11Lars KlingbeilPolitics & Society1.86×
12Language schoolKids & Family1.81×
13Alice WeidelPolitics & Society1.77×
14Apollo NewsPolitics & Society1.75×
15BundestagPolitics & Society1.75×
16Deutsch lernenBusiness & Career1.66×
17Friedrich MerzPolitics & Society1.61×
18Roland KaiserMusic & Radio1.54×
19Internet televisionTechnology & Electronics1.54×
20Political partyPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social Democratic Party of Germany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social Democratic Party of Germany audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.14×
Quality AwarenessPREMIUM1.13×
SpiritualityBALANCE1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social Democratic Party of Germany audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
IndividualismJOY0.85×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social Democratic Party of Germany have in Germany?

Social Democratic Party of Germany has an estimated audience of 4,148,259 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Social Democratic Party of Germany fans?

46.6% of Social Democratic Party of Germany fans are female, 53.4% are male, with an average age of 42.5 years.

03

Which brands do Social Democratic Party of Germany fans like most?

Social Democratic Party of Germany fans show strongest brand affinity for Junge Freiheit (2.51×), Social change (2.72×), and Roland Kaiser (1.54×) over the country average.

04

Where do Social Democratic Party of Germany fans live in Germany?

Social Democratic Party of Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Social Democratic Party of Germany fans also like?

Beyond Social Democratic Party of Germany itself, the audience over-indexes on Social change (2.72×), Roland Kaiser (1.54×), 1. FC Magdeburg (2.51×), and Solidarity (2.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Political party audiences in Germany

See Social Democratic Party of Germany audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social Democratic Party of Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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