Rascasse Audience Intelligence

Equal opportunity Audience in Germany

A data profile of the people who buy, follow and care about Equal opportunity in Germany — modelled from more than twelve digital signal sources. Equal opportunity has an estimated audience of 905,611 people in Germany.

#3353among Topic in Germany#321in Politics & Society

The average Equal opportunity fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Moodle, Tagesschau, Love Actually, with strongest over-indexing on Moodle (12.68× the country average).

Demographically, the Equal opportunity audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Equal opportunity fan in Germany is more female, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Moodle.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equal opportunity profile in Germany.

Audience size
906K
in Germany
Gender
60.0%♀
40.0% male
Age
34.6
average years
Country rank
#7099
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equal opportunity fans

60.0% are female, 40.0% are male, average age 34.6.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Equal opportunity audience in Germany
MetricValue
Female60.0%
Male40.0%
Average age34.6
Estimated audience size905,611
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Equal opportunity audience in Germany
Age bracketShare%
16-1934%
20-2920%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Equal opportunity audience comes from Germany.

Worldwide audience distribution share by country for Equal opportunity
CountryShare
United States28.4%
Brazil7.5%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equal opportunity audience in Germany is strongest.

Fig. 05

Top regions by affinity

Equal opportunity fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.19×
02Hessen~80K1.17×
03Hamburg~20K1.15×
04Saarland~10K1.11×
05Berlin~40K1.09×
06Niedersachsen~90K1.03×
07Schleswig-Holstein~30K1.02×
08Nordrhein-Westfalen~200K1.01×
09Thüringen~20K1.00×
10Brandenburg~30K0.98×
11Baden-Württemberg~100K0.97×
12Sachsen~40K0.95×
13Sachsen-Anhalt~20K0.94×
14Rheinland-Pfalz~40K0.92×
15Mecklenburg-Vorpommern~20K0.88×
16Bayern~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Equal opportunity, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equal opportunity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equal opportunity audience
#·InterestCategoryAffinity×
01Alexander SkarsgårdMovies & TV12.74×
02Wales national football teamSports12.74×
03James MarsdenMovies & TV12.74×
04MoodleTechnology & Electronics12.68×
05Love ActuallyMovies & TV11.94×
06Earth DayPolitics & Society9.74×
07Person of Interest (TV series)Movies & TV8.25×
08Environmental protectionPolitics & Society7.81×
09Dexter (TV series)Movies & TV7.33×
10Dua LipaMusic & Radio6.82×
11TelegramInternet & Social Media6.47×
12Robert RedfordMovies & TV6.30×
13ActivismPolitics & Society6.05×
14SolidarityPolitics & Society5.81×
15FundraisingBusiness & Career4.70×
16Job interviewBusiness & Career4.29×
17HugendubelShopping3.91×
18TagesschauMovies & TV3.47×
19PoliticsPolitics & Society2.39×
20TK MaxxShopping2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equal opportunity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equal opportunity audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.03×
Career OrientationPOWER1.94×
Quality AwarenessPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equal opportunity audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.91×
SpiritualityBALANCE0.99×
Price SensitivityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equal opportunity have in Germany?

Equal opportunity has an estimated audience of 905,611 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Equal opportunity fans?

60.0% of Equal opportunity fans are female, 40.0% are male, with an average age of 34.6 years.

03

Which brands do Equal opportunity fans like most?

Equal opportunity fans show strongest brand affinity for Moodle (12.68×), Tagesschau (3.47×), and Love Actually (11.94×) over the country average.

04

Where do Equal opportunity fans live in Germany?

Equal opportunity fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Equal opportunity fans also like?

Beyond Equal opportunity itself, the audience over-indexes on Tagesschau (3.47×), Love Actually (11.94×), Telegram (6.47×), and Robert Redford (6.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Equal opportunity audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Equal opportunity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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