Equal opportunity Audience in Germany

Equal opportunity logo

Equal opportunity has an estimated audience of 905,611 people in Germany. 60.0% are female, 40.0% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: CAC 40, Grimma, Faun (band), Loincloth, Progressive rock.

The average Equal opportunity fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include CAC 40, Grimma, Faun (band), with strongest over-indexing on CAC 40 (3.58× the country average). Demographically, the Equal opportunity audience skews more female with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Equal opportunity fans

Demographic split for Equal opportunity audience in Germany
MetricValue
Female60.0%
Male40.0%
Average age34.6
Estimated audience size905,611

Audience persona

The typical Equal opportunity fan in Germany is more female, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for CAC 40.

Top regions in Germany

Top regions ranked by reach for Equal opportunity in Germany
RegionReachAffinity
Nordrhein-Westfalen210,4591.06×
Baden-Württemberg124,014
Bayern118,9890.82×
Niedersachsen92,4141.05×
Hessen84,7291.23×
Berlin49,5201.22×
Rheinland-Pfalz41,4920.91×
Sachsen41,2890.93×
Schleswig-Holstein33,6461.03×
Brandenburg26,7260.95×
Hamburg25,6231.25×
Thüringen22,8030.99×
Sachsen-Anhalt19,3780.83×
Mecklenburg-Vorpommern11,5650.67×
Bremen9,6991.25×
Saarland8,8750.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equal opportunity audience
BrandAffinityCategory
CAC 403.58×Business & Career
Grimma12.74×Travel & Leisure
Faun (band)5.69×Music & Radio
Loincloth2.94×Fashion & Accessoires
Progressive rock1.56×Music & Radio
Product design1.6×Business & Career
Mustard seed9.7×Food & Beverages
Israel1.69×Travel & Leisure
Cachorro2.78×Pets & Animals
Commercial mortgage1.56×Business & Career
WonderJeans10.01×Fashion & Accessoires
Bank account1.92×Business & Career
Business English1.79×Business & Career
DEFCON (video game)4.74×Games
Isola 200012.74×Travel & Leisure
Low-carbon emission3.8×Politics & Society
Ipekyol2.46×Shopping
Hypertext1.69×Technology & Electronics
Figure painting (hobby)2.36×Arts & Culture
Shahab Hosseini9.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equal opportunity audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.8
SustainabilityBALANCE2.58
Design AffinityPREMIUM1.84
DIY MentalityTHRILL1.77
Pet OwnershipJOY1.63
Career OrientationPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Equal opportunity
CountryShare
United States28.4%
Brazil7.5%
Italy7.1%

See Equal opportunity audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does Equal opportunity have in Germany?

Equal opportunity has an estimated audience of 905,611 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Equal opportunity fans?

60.0% of Equal opportunity fans are female, 40.0% are male, with an average age of 34.6 years.

Which brands do Equal opportunity fans like most?

Equal opportunity fans show strongest brand affinity for CAC 40 (3.58×), Grimma (12.74×), and Faun (band) (5.69×) over the country average.

Where do Equal opportunity fans live in Germany?

Equal opportunity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,459), Baden-Württemberg (reach 124,014), and Bayern (reach 118,989). These three regions account for the largest share of the active audience.

What other brands do Equal opportunity fans also like?

Beyond Equal opportunity itself, the audience over-indexes on Grimma (12.74×), Faun (band) (5.69×), Loincloth (2.94×), and Progressive rock (1.56×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Equal opportunity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.