Rascasse Audience Intelligence

Equal opportunity Audience in United States

A data profile of the people who buy, follow and care about Equal opportunity in United States — modelled from more than twelve digital signal sources. Equal opportunity has an estimated audience of 4,797,716 people in United States.

#3881among Topic in United States#444in Politics & Society

The average Equal opportunity fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (16.24× the country average).

Demographically, the Equal opportunity audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equal opportunity fan in United States is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equal opportunity profile in United States.

Audience size
4.8M
in United States
Gender
59.0%♀
41.0% male
Age
40.6
average years
Country rank
#6941
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equal opportunity fans

59.0% are female, 41.0% are male, average age 40.6.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Equal opportunity audience in United States
MetricValue
Female59.0%
Male41.0%
Average age40.6
Estimated audience size4,797,716
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Equal opportunity audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3915%
40-4919%
50+29%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Equal opportunity audience comes from United States.

Worldwide audience distribution share by country for Equal opportunity
CountryShare
United States28.4%
Brazil7.5%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equal opportunity audience in United States is strongest.

Fig. 05

Top regions by affinity

Equal opportunity fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.29×
02Maryland~100K1.26×
03Missouri~90K1.21×
04Washington, District of Columbia~20K1.21×
05North Carolina~200K1.20×
06Virginia~100K1.19×
07Alaska~10K1.16×
08North Dakota~10K1.16×
09Delaware~10K1.12×
10Mississippi~40K1.06×
11Georgia~200K1.05×
12New Mexico~20K1.03×
13Vermont~9K1.03×
14California~500K1.02×
15Washington~100K1.01×
16Alabama~70K1.01×
17Kansas~40K1.00×
18Nebraska~20K1.00×
19South Dakota~10K1.00×
20Louisiana~60K0.98×
21Oklahoma~50K0.98×
22Montana~10K0.98×
23Maine~20K0.97×
24Kentucky~60K0.96×
25Connecticut~50K0.96×
26New Hampshire~20K0.96×
27Rhode Island~10K0.96×
28Nevada~40K0.95×
29South Carolina~70K0.94×
30Arkansas~40K0.94×
31Idaho~20K0.94×
32West Virginia~20K0.94×
33New York~200K0.93×
34Illinois~100K0.93×
35Colorado~70K0.93×
36Utah~40K0.92×
37Iowa~40K0.92×
38Texas~400K0.91×
39Michigan~100K0.91×
40Florida~300K0.90×
41Pennsylvania~100K0.90×
42New Jersey~100K0.90×
43Massachusetts~80K0.90×
44Minnesota~60K0.90×
45Oregon~50K0.90×
46Tennessee~80K0.88×
47Ohio~100K0.86×
48Indiana~80K0.86×
49Wisconsin~60K0.86×
50Arizona~80K0.82×
Fig. 06

Affinity by region

Affinity by region — Equal opportunity, United States
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equal opportunity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equal opportunity audience
#·InterestCategoryAffinity×
01Society6Shopping20.00×
02Sustainable energyHome & Garden16.24×
03Elderly careHealth15.09×
04Renewable energyBusiness & Career9.47×
05FedExBusiness & Career6.42×
06Retail bankingBusiness & Career6.06×
07Google EarthInternet & Social Media6.03×
08LinkedInInternet & Social Media5.55×
09Online bankingBusiness & Career5.38×
10PhilanthropyArts & Culture4.92×
11First class travelTravel & Leisure4.14×
12Mortgage loansBusiness & Career3.95×
13InnovationBusiness & Career3.56×
14Solar energyHome & Garden3.45×
15Vehicle insuranceCars & Mobility3.36×
16Discount storesShopping3.10×
17McDonald'sFood & Beverages2.51×
18Shopping mallsShopping2.51×
19AirbnbTravel & Leisure2.18×
20PinterestInternet & Social Media2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equal opportunity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equal opportunity audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.21×
Family OrientationCONSERVATISM4.21×
Convenience OrientationPREMIUM2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equal opportunity audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
DIY MentalityTHRILL0.84×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equal opportunity have in United States?

Equal opportunity has an estimated audience of 4,797,716 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Equal opportunity fans?

59.0% of Equal opportunity fans are female, 41.0% are male, with an average age of 40.6 years.

03

Which brands do Equal opportunity fans like most?

Equal opportunity fans show strongest brand affinity for Sustainable energy (16.24×), Renewable energy (9.47×), and FedEx (6.42×) over the country average.

04

Where do Equal opportunity fans live in United States?

Equal opportunity fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Equal opportunity fans also like?

Beyond Equal opportunity itself, the audience over-indexes on Renewable energy (9.47×), FedEx (6.42×), Elderly care (15.09×), and Mortgage loans (3.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Equal opportunity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equal opportunity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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