Equal opportunity Audience in United States

Equal opportunity logo

Equal opportunity has an estimated audience of 4,797,716 people in United States. 59.0% are female, 41.0% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: The Devil's Rejects, Elsword, Product design, Stamp collecting, Zoo Tycoon (series).

The average Equal opportunity fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Devil's Rejects, Elsword, Product design, with strongest over-indexing on The Devil's Rejects (19.46× the country average). Demographically, the Equal opportunity audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Equal opportunity fans

Demographic split for Equal opportunity audience in United States
MetricValue
Female59.0%
Male41.0%
Average age40.6
Estimated audience size4,797,716

Audience persona

The typical Equal opportunity fan in United States is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Equal opportunity in United States
RegionReachAffinity
California535,6831.02×
Texas384,0490.93×
Florida311,6220.96×
New York274,7571.02×
North Carolina169,6871.18×
Georgia168,3111.14×
Illinois159,8171×
Virginia156,6161.34×
Pennsylvania141,2200.87×
Ohio129,8920.88×
Maryland116,5551.41×
Michigan115,4020.92×
New Jersey112,4820.92×
Washington108,6371.13×
Massachusetts86,8300.92×
Missouri86,1771.11×
Tennessee84,9690.88×
Arizona75,9160.77×
Alabama72,8251.09×
Indiana71,6380.82×
Colorado70,8340.94×
South Carolina65,7860.91×
Louisiana61,5330.99×
Minnesota60,5460.88×
Kentucky55,7930.93×
Wisconsin53,2450.74×
Oklahoma49,8200.94×
Connecticut48,6581.01×
Oregon45,1250.82×
Nevada45,0550.97×
Mississippi41,5241.05×
Kansas39,9561.06×
Hawaii37,4401.82×
Utah37,1660.87×
Arkansas35,1330.89×
Iowa32,2060.81×
Nebraska25,6831.07×
New Mexico25,5491.06×
Washington, District of Columbia23,0941.6×
Idaho18,0890.75×
West Virginia16,3240.73×
Maine16,2250.94×
Alaska14,6611.43×
New Hampshire14,1230.75×
Rhode Island12,9880.85×
Delaware12,7940.97×
Montana10,6500.8×
North Dakota10,2361.04×
South Dakota9,8120.88×
Wyoming8,5831.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equal opportunity audience
BrandAffinityCategory
The Devil's Rejects19.46×Movies & TV
Elsword25.38×Games
Product design2.4×Business & Career
Stamp collecting4.75×Home & Garden
Zoo Tycoon (series)20×Games
University at Albany, SUNY20×Business & Career
Home equity1.76×Home & Garden
St. Ives11.54×Travel & Leisure
Natural rubber1.64×Cars & Mobility
Regional styles of Mexican music2.12×Music & Radio
Business English3.64×Business & Career
Kendra Scott1.84×Fashion & Accessoires
Atkins diet3.01×Health
JDSU1.55×Business & Career
Parma5.88×Travel & Leisure
Home staging2.36×Home & Garden
HydraFacial3.08×Beauty & Wellness
Corona (band)2.01×Music & Radio
Governor of Michigan2.56×Politics & Society
Kento Yamazaki3.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equal opportunity audience
TraitClusterScore
SustainabilityBALANCE2.32
Family OrientationCONSERVATISM2.14
LGBTQ+ IdentityOPEN2.01
Convenience OrientationPREMIUM1.66
Career OrientationPOWER1.62
Early Adopter MentalityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Equal opportunity
CountryShare
United States28.4%
Brazil7.5%
Italy7.1%

See Equal opportunity audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Equal opportunity have in United States?

Equal opportunity has an estimated audience of 4,797,716 people in United States, concentrated in California and Texas.

What is the gender split and age of Equal opportunity fans?

59.0% of Equal opportunity fans are female, 41.0% are male, with an average age of 40.6 years.

Which brands do Equal opportunity fans like most?

Equal opportunity fans show strongest brand affinity for The Devil's Rejects (19.46×), Elsword (25.38×), and Product design (2.4×) over the country average.

Where do Equal opportunity fans live in United States?

Equal opportunity fans in United States are most concentrated in California (reach 535,683), Texas (reach 384,049), and Florida (reach 311,622). These three regions account for the largest share of the active audience.

What other brands do Equal opportunity fans also like?

Beyond Equal opportunity itself, the audience over-indexes on Elsword (25.38×), Product design (2.4×), Stamp collecting (4.75×), and Zoo Tycoon (series) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equal opportunity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.