Society6 Audience in United States

Society6 logo

Society6 has an estimated audience of 1,899,432 people in United States. 78.1% are female, 21.9% are male, average age 25.9. Top regions: California, New York, Texas. Top brand affinities: Gunslinger Girl, utsav fashion, Rifle Paper Co., Hebe, Urban Armor Gear.

The average Society6 fan in United States is 25.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Gunslinger Girl, utsav fashion, Rifle Paper Co., with strongest over-indexing on Gunslinger Girl (32706.16× the country average). Demographically, the Society6 audience skews more female with an average age of 25.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Society6 fans

Demographic split for Society6 audience in United States
MetricValue
Female78.1%
Male21.9%
Average age25.9
Estimated audience size1,899,432

Audience persona

The typical Society6 fan in United States is more female, around 25.9 years old, with strong Design Affinity tendencies and a notable affinity for Gunslinger Girl.

Top regions in United States

Top regions ranked by reach for Society6 in United States
RegionReachAffinity
California210,9471.01×
New York139,0351.31×
Texas134,3190.82×
Florida101,2800.79×
Illinois69,6391.1×
Pennsylvania64,5881.01×
North Carolina58,8921.03×
Massachusetts53,1671.42×
Washington52,9871.39×
Ohio50,8640.87×
Colorado50,5361.69×
Georgia48,2830.83×
Michigan47,4700.96×
Virginia47,0951.02×
New Jersey46,7460.97×
Tennessee36,3730.95×
Arizona35,6200.92×
Maryland34,0271.04×
Minnesota33,3281.22×
Oregon32,8671.51×
Missouri30,4200.99×
Wisconsin30,2191.06×
Indiana28,3210.82×
South Carolina23,6760.83×
Connecticut20,7431.09×
Alabama19,2210.72×
Louisiana18,8080.77×
Utah18,6401.1×
Kentucky18,6250.78×
Oklahoma17,2830.82×
Iowa13,8790.89×
Kansas13,3840.89×
Nevada12,9300.7×
Arkansas12,5150.8×
Washington, District of Columbia9,5861.68×
Idaho9,4871×
Maine9,4841.39×
Mississippi9,0460.58×
New Hampshire8,8021.18×
Nebraska8,4240.88×
New Mexico7,6790.81×
Hawaii7,1620.88×
Montana6,4641.23×
Rhode Island5,7500.95×
West Virginia5,1650.58×
Vermont5,0011.5×
Alaska4,3751.08×
Delaware4,0770.78×
South Dakota3,5730.81×
North Dakota3,2770.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Society6 audience
BrandAffinityCategory
Gunslinger Girl32706.16×Literature
utsav fashion226.18×Shopping
Rifle Paper Co.182.87×Home & Garden
Hebe85.29×Home & Garden
Urban Armor Gear164.74×Technology & Electronics
Redbubble56.79×Literature
Casetify45.06×Technology & Electronics
Computer Geeks140.71×Technology & Electronics
Dead Silence109.98×Movies & TV
Anker (mobile chargers)54.41×Technology & Electronics
Kiernan Shipka38.22×Movies & TV
Mckenna Grace19.53×Movies & TV
Fuddruckers55.42×Food & Beverages
Pixels (2015 film)46.84×Movies & TV
ARCO20×Cars & Mobility
Belkin52.07×Technology & Electronics
Winter Gloves117.24×Music & Radio
Beats Electronics26.23×Technology & Electronics
Lisa Kudrow38.18×Movies & TV
MUJI 無印良品生活研究所49.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Society6 audience
TraitClusterScore
Design AffinityPREMIUM3.23
Luxury OrientationPREMIUM2.98
SustainabilityBALANCE2.82
DIY MentalityTHRILL1.74
CreativityOPEN1.6
Early Adopter MentalityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Society6
CountryShare
United States53.0%
Canada6.3%
United Kingdom5.2%

See Society6 audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Society6 have in United States?

Society6 has an estimated audience of 1,899,432 people in United States, concentrated in California and New York.

What is the gender split and age of Society6 fans?

78.1% of Society6 fans are female, 21.9% are male, with an average age of 25.9 years.

Which brands do Society6 fans like most?

Society6 fans show strongest brand affinity for Gunslinger Girl (32706.16×), utsav fashion (226.18×), and Rifle Paper Co. (182.87×) over the country average.

Where do Society6 fans live in United States?

Society6 fans in United States are most concentrated in California (reach 210,947), New York (reach 139,035), and Texas (reach 134,319). These three regions account for the largest share of the active audience.

What other brands do Society6 fans also like?

Beyond Society6 itself, the audience over-indexes on utsav fashion (226.18×), Rifle Paper Co. (182.87×), Hebe (85.29×), and Urban Armor Gear (164.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Society6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.