Rascasse Audience Intelligence

Society6 Audience in United States

A data profile of the people who buy, follow and care about Society6 in United States — modelled from more than twelve digital signal sources. Society6 has an estimated audience of 1,867,443 people in United States.

#472among Website / Newspaper / Magazine in United States#266in Shopping

The average Society6 fan in United States is 25.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Gunslinger Girl, utsav fashion, Rifle Paper Co., with strongest over-indexing on Gunslinger Girl (32706.16× the country average).

Demographically, the Society6 audience skews more female with an average age of 25.9, and over-indexes on personality traits such as Sustainability, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Society6 fan in United States is more female, around 25.9 years old, with strong Sustainability tendencies and a notable affinity for Gunslinger Girl.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Society6 profile in United States.

Audience size
1.9M
in United States
Gender
78.1%♀
21.9% male
Age
25.9
average years
Country rank
#15038
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Society6

78.1% are female, 21.9% are male, average age 25.9.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Society6 audience in United States
MetricValue
Female78.1%
Male21.9%
Average age25.9
Estimated audience size1,867,443
Fig. 03

Age distribution

Ø 25.9
average years
Age distribution of the Society6 audience in United States
Age bracketShare%
16-1963%
20-2919%
30-399%
40-496%
50+4%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Society6 audience comes from United States.

Worldwide audience distribution share by country for Society6
CountryShare
United States55.0%
Canada6.6%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Society6 audience in United States is strongest.

Fig. 05

Top regions by affinity

Society6 fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.64×
02Colorado~50K1.62×
03Vermont~5K1.57×
04Oregon~30K1.52×
05Maine~9K1.39×
06Massachusetts~50K1.37×
07Washington~50K1.34×
08Montana~7K1.25×
09New York~100K1.23×
10Minnesota~30K1.22×
11New Hampshire~9K1.18×
12Utah~20K1.14×
13Alaska~5K1.12×
14Connecticut~20K1.10×
15Wisconsin~30K1.05×
16Idaho~10K1.04×
17Illinois~60K1.03×
18Maryland~30K1.02×
19Rhode Island~6K1.01×
20North Carolina~60K0.99×
21Pennsylvania~60K0.98×
22Virginia~50K0.98×
23California~200K0.97×
24Missouri~30K0.97×
25Michigan~50K0.93×
26New Jersey~40K0.93×
27Tennessee~40K0.93×
28Iowa~10K0.92×
29Nebraska~9K0.92×
30Hawaii~8K0.92×
31Kansas~10K0.91×
32North Dakota~4K0.91×
33South Dakota~4K0.90×
34Arizona~30K0.87×
35Ohio~50K0.85×
36South Carolina~20K0.84×
37Oklahoma~20K0.84×
38Arkansas~10K0.84×
39New Mexico~8K0.84×
40Delaware~4K0.84×
41Indiana~30K0.81×
42Georgia~50K0.79×
43Kentucky~20K0.78×
44Louisiana~20K0.77×
45Texas~100K0.76×
46Florida~100K0.75×
47Alabama~20K0.72×
48Nevada~10K0.72×
49West Virginia~6K0.68×
50Mississippi~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Society6, United States
0.64×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Society6 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Society6 audience
#·InterestCategoryAffinity×
01Gunslinger GirlLiterature32706.16×
02utsav fashionShopping226.18×
03Rifle Paper Co.Home & Garden182.87×
04Urban Armor GearTechnology & Electronics164.74×
05Computer GeeksTechnology & Electronics140.71×
06Winter GlovesMusic & Radio117.24×
07Dead SilenceMovies & TV109.98×
08HebeHome & Garden85.29×
09RedbubbleLiterature56.79×
10FuddruckersFood & Beverages55.42×
11Anker (mobile chargers)Technology & Electronics54.41×
12BelkinTechnology & Electronics52.07×
13Pixels (2015 film)Movies & TV46.84×
14CasetifyTechnology & Electronics45.06×
15Kiernan ShipkaMovies & TV38.22×
16Lisa KudrowMovies & TV38.18×
17Beats ElectronicsTechnology & Electronics26.23×
18ARCOCars & Mobility20.00×
19Mckenna GraceMovies & TV19.53×
20Zoom!Business & Career13.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Society6 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Society6 audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.58×
Social Media UsageJOY2.26×
Luxury OrientationPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Society6 audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
Convenience OrientationPREMIUM0.89×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Society6 have in United States?

Society6 has an estimated audience of 1,867,443 people in United States, concentrated in California and New York.

02

What is the gender split and age of Society6 fans?

78.1% of Society6 fans are female, 21.9% are male, with an average age of 25.9 years.

03

Which brands do Society6 fans like most?

Society6 fans show strongest brand affinity for Gunslinger Girl (32706.16×), utsav fashion (226.18×), and Rifle Paper Co. (182.87×) over the country average.

04

Where do Society6 fans live in United States?

Society6 fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Society6 fans also like?

Beyond Society6 itself, the audience over-indexes on utsav fashion (226.18×), Rifle Paper Co. (182.87×), Hebe (85.29×), and Urban Armor Gear (164.74×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Society6 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Society6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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