Rascasse Audience Intelligence

Casetify Target Market in United States

A data profile of the people who buy, follow and care about Casetify in United States — modelled from more than twelve digital signal sources. Casetify has an estimated audience of 2,987,054 people in United States.

#17among Software in United States#1060among Brand in United States#414in Technology & Electronics

The average Casetify fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Urban Armor Gear, OtterBox, Society6, with strongest over-indexing on Urban Armor Gear (70.18× the country average).

Demographically, the Casetify audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Casetify fan in United States is more female, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Urban Armor Gear.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casetify profile in United States.

Audience size
3M
in United States
Gender
66.7%♀
33.3% male
Age
32.5
average years
Country rank
#10350
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Casetify

66.7% are female, 33.3% are male, average age 32.5.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Casetify audience in United States
MetricValue
Female66.7%
Male33.3%
Average age32.5
Estimated audience size2,987,054
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Casetify audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Casetify audience comes from United States.

Worldwide audience distribution share by country for Casetify
CountryShare
United States19.4%
Japan18.6%
China16.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casetify audience in United States is strongest.

Fig. 05

Top regions by affinity

Casetify customers by region in United States
#RegionReachAffinity×
01Hawaii~20K1.58×
02California~500K1.37×
03Alabama~50K1.13×
04Washington~70K1.12×
05Utah~30K1.12×
06Kentucky~40K1.10×
07Texas~300K1.09×
08Tennessee~70K1.09×
09Massachusetts~70K1.08×
10New York~200K1.07×
11New Jersey~80K1.06×
12Alaska~7K1.06×
13West Virginia~20K1.05×
14Georgia~100K1.04×
15Arizona~70K1.04×
16North Carolina~100K1.03×
17Arkansas~30K1.03×
18North Dakota~7K1.03×
19Colorado~50K1.02×
20Virginia~80K1.01×
21Iowa~30K1.01×
22Nebraska~20K1.01×
23Illinois~100K1.00×
24Indiana~60K1.00×
25Oklahoma~30K1.00×
26Mississippi~30K1.00×
27Florida~200K0.99×
28Nevada~30K0.99×
29Pennsylvania~100K0.98×
30Louisiana~40K0.98×
31South Carolina~50K0.97×
32Minnesota~40K0.97×
33New Mexico~20K0.97×
34Connecticut~30K0.96×
35Wisconsin~40K0.95×
36Missouri~50K0.94×
37Kansas~20K0.94×
38Montana~8K0.93×
39New Hampshire~10K0.92×
40South Dakota~7K0.92×
41Maryland~50K0.91×
42Oregon~30K0.91×
43Idaho~10K0.91×
44Michigan~70K0.89×
45Rhode Island~9K0.88×
46Ohio~80K0.87×
47Delaware~7K0.83×
48Vermont~4K0.82×
49Maine~9K0.80×
50Washington, District of Columbia~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Casetify, United States
0.80×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casetify audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casetify audience
#·InterestCategoryAffinity×
01Sea Turtle Preservation SocietyNGO / Political Party71.43×
02Urban Armor GearTechnology & Electronics70.18×
03Petro-CanadaCars & Mobility60.47×
04Rifle Paper Co.Home & Garden29.83×
05Society6Shopping23.82×
06BellroyHome & Garden22.35×
07Screen protectorTechnology & Electronics22.07×
08OtterBoxTechnology & Electronics21.78×
09Anker (mobile chargers)Technology & Electronics12.18×
10RedbubbleLiterature11.89×
11MilestonesMusic & Radio11.03×
12BaubleBarShopping8.62×
13FossilFashion & Accessoires7.57×
14Apple StoreShopping5.92×
15Millie Bobby BrownMovies & TV3.29×
16Makeup TutorialsBeauty & Wellness2.63×
17YouTube MusicInternet & Social Media2.45×
18Harry PotterMovies & TV1.71×
19MarshallsFashion & Accessoires1.68×
20Eastern Time ZonePolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casetify audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casetify audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.36×
Early Adopter MentalityPOWER1.30×
Design AffinityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casetify audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.70×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Casetify's target market in United States?

Casetify's target market in United States covers an estimated 2,987,054 people, concentrated in California and Texas.

02

What is the gender split and age of Casetify customers?

66.7% of the Casetify audience are female, 33.3% are male, with an average age of 32.5 years.

03

Which brands do Casetify fans like most?

Casetify fans show strongest brand affinity for Urban Armor Gear (70.18×), OtterBox (21.78×), and Society6 (23.82×) over the country average.

04

Where do Casetify fans live in United States?

Casetify fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Casetify fans also like?

Beyond Casetify itself, the audience over-indexes on OtterBox (21.78×), Society6 (23.82×), Rifle Paper Co. (29.83×), and Screen protector (22.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Casetify audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Casetify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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