Casetify Audience in United States

Casetify logo

Casetify has an estimated audience of 3,102,160 people in United States. 66.7% are female, 33.3% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Urban Armor Gear, OtterBox, Society6, Rifle Paper Co., Apple Store.

The average Casetify fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Armor Gear, OtterBox, Society6, with strongest over-indexing on Urban Armor Gear (70.18× the country average). Demographically, the Casetify audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Casetify fans

Demographic split for Casetify audience in United States
MetricValue
Female66.7%
Male33.3%
Average age32.5
Estimated audience size3,102,160

Audience persona

The typical Casetify fan in United States is more female, around 32.5 years old, with strong Sustainability tendencies and a notable affinity for Urban Armor Gear.

Top regions in United States

Top regions ranked by reach for Casetify in United States
RegionReachAffinity
California484,1241.42×
Texas300,3871.13×
Florida213,2131.02×
New York188,5501.09×
Illinois106,9411.03×
Pennsylvania104,6991×
Georgia100,7631.05×
North Carolina100,3831.08×
New Jersey86,1661.09×
Ohio85,6300.9×
Virginia76,9721.02×
Michigan74,5000.92×
Washington70,6111.13×
Tennessee69,6561.12×
Arizona67,2131.06×
Massachusetts65,5291.07×
Indiana59,9011.06×
Alabama50,2711.16×
Colorado49,4791.01×
Missouri48,9550.98×
Maryland48,6260.91×
South Carolina46,2200.99×
Wisconsin45,0330.96×
Kentucky43,8711.13×
Minnesota43,4180.98×
Louisiana39,8611×
Oklahoma35,3991.03×
Oregon32,5530.92×
Utah31,7471.14×
Connecticut29,9000.96×
Nevada28,7790.96×
Arkansas26,7011.04×
Iowa26,1271.02×
Mississippi24,7740.97×
Kansas23,3020.95×
Hawaii19,7361.48×
Nebraska15,9571.03×
West Virginia14,6901.02×
New Mexico14,5410.93×
Idaho14,0450.9×
New Hampshire10,9920.9×
Maine8,6270.78×
Rhode Island8,3840.85×
Montana7,5860.88×
Washington, District of Columbia7,2900.78×
Delaware6,5020.76×
North Dakota6,2490.98×
Alaska6,1950.93×
South Dakota6,1510.86×
Vermont4,1070.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casetify audience
BrandAffinityCategory
Urban Armor Gear70.18×Technology & Electronics
OtterBox21.78×Technology & Electronics
Society623.82×Shopping
Rifle Paper Co.29.83×Home & Garden
Apple Store5.92×Shopping
Screen protector22.07×Technology & Electronics
Sea Turtle Preservation Society71.43×
LifeProof20.03×Technology & Electronics
Redbubble11.89×Literature
Petro-Canada60.47×Cars & Mobility
Anker (mobile chargers)12.18×Technology & Electronics
Bellroy22.35×Home & Garden
Millie Bobby Brown3.29×Movies & TV
Harry Potter1.71×Movies & TV
Milestones11.03×Music & Radio
YouTube Music2.45×Internet & Social Media
Fossil7.57×Fashion & Accessoires
BaubleBar8.62×Shopping
Eastern Time Zone1.6×Politics & Society
Makeup Tutorials2.63×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casetify audience
TraitClusterScore
SustainabilityBALANCE2.57
Early Adopter MentalityPOWER1.66
Design AffinityPREMIUM1.58
Luxury OrientationPREMIUM1.53
CreativityOPEN1.4
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Casetify
CountryShare
United States20.1%
Japan18.3%
China16.1%

See Casetify audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Casetify have in United States?

Casetify has an estimated audience of 3,102,160 people in United States, concentrated in California and Texas.

What is the gender split and age of Casetify fans?

66.7% of Casetify fans are female, 33.3% are male, with an average age of 32.5 years.

Which brands do Casetify fans like most?

Casetify fans show strongest brand affinity for Urban Armor Gear (70.18×), OtterBox (21.78×), and Society6 (23.82×) over the country average.

Where do Casetify fans live in United States?

Casetify fans in United States are most concentrated in California (reach 484,124), Texas (reach 300,387), and Florida (reach 213,213). These three regions account for the largest share of the active audience.

What other brands do Casetify fans also like?

Beyond Casetify itself, the audience over-indexes on OtterBox (21.78×), Society6 (23.82×), Rifle Paper Co. (29.83×), and Apple Store (5.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casetify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.