OtterBox Audience in United States

OtterBox logo

OtterBox has an estimated audience of 2,561,727 people in United States. 63.7% are female, 36.3% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: Society6, Rifle Paper Co., Redbubble, LifeProof, Casetify.

The average OtterBox fan in United States is 31.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Society6, Rifle Paper Co., Redbubble, with strongest over-indexing on Society6 (54.87× the country average). Demographically, the OtterBox audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of OtterBox fans

Demographic split for OtterBox audience in United States
MetricValue
Female63.7%
Male36.3%
Average age31.3
Estimated audience size2,561,727

Audience persona

The typical OtterBox fan in United States is more female, around 31.3 years old, with strong Sustainability tendencies and a notable affinity for Society6.

Top regions in United States

Top regions ranked by reach for OtterBox in United States
RegionReachAffinity
California230,1630.82×
Texas210,7860.96×
Florida179,6561.04×
New York119,7690.84×
North Carolina101,0071.31×
Georgia95,6651.21×
Pennsylvania94,0701.09×
Ohio83,5331.06×
Illinois79,8370.94×
Michigan74,2521.11×
Virginia70,5081.13×
Tennessee62,2151.21×
Colorado59,1191.46×
New Jersey55,2900.85×
Alabama52,7281.47×
Indiana50,8221.09×
South Carolina49,7201.29×
Missouri43,8941.06×
Massachusetts43,5600.86×
Arizona42,7800.82×
Kentucky40,9801.28×
Maryland40,0700.91×
Washington39,2290.76×
Wisconsin38,1540.99×
Louisiana35,6851.08×
Minnesota33,9680.93×
Mississippi28,0551.33×
Oklahoma27,0830.95×
Connecticut23,6470.92×
Iowa23,4121.11×
Arkansas23,1931.1×
Oregon22,9930.78×
Kansas20,2791×
Nevada16,2780.66×
West Virginia15,6821.31×
Utah15,6580.68×
Nebraska13,1721.03×
New Mexico11,0380.86×
New Hampshire10,3371.02×
Maine9,5921.05×
Idaho9,5800.75×
Hawaii8,0450.73×
Montana7,2201.02×
Rhode Island6,7820.83×
South Dakota5,8210.98×
Delaware5,6380.8×
North Dakota5,2170.99×
Washington, District of Columbia4,7990.62×
Alaska4,7750.87×
Vermont4,2730.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OtterBox audience
BrandAffinityCategory
Society654.87×Shopping
Rifle Paper Co.58.86×Home & Garden
Redbubble26.58×Literature
LifeProof38.69×Technology & Electronics
Casetify20.5×Technology & Electronics
Anker (mobile chargers)24.27×Technology & Electronics
Belkin26.43×Technology & Electronics
Depop11.43×Fashion & Accessoires
Millie Bobby Brown5.45×Movies & TV
BTS8×Music & Radio
Urban Armor Gear37.06×Technology & Electronics
YouTube Music3.7×Internet & Social Media
Sabrina Carpenter4.05×Music & Radio
Missoni12.3×Fashion & Accessoires
The RealReal8.46×Fashion & Accessoires
Bilal45.24×Music & Radio
Harry Potter1.78×Movies & TV
Queensland University of Technology28.58×Business & Career
Labubu4.04×Kids & Family
Bellroy21.46×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OtterBox audience
TraitClusterScore
SustainabilityBALANCE1.36
Early Adopter MentalityPOWER1.35
Quality AwarenessPREMIUM1.35
Luxury OrientationPREMIUM1.3
ExtroversionTHRILL1.26
Social Media UsageJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for OtterBox
CountryShare
United States55.1%
Canada4.8%
United Kingdom4.8%

See OtterBox audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does OtterBox have in United States?

OtterBox has an estimated audience of 2,561,727 people in United States, concentrated in California and Texas.

What is the gender split and age of OtterBox fans?

63.7% of OtterBox fans are female, 36.3% are male, with an average age of 31.3 years.

Which brands do OtterBox fans like most?

OtterBox fans show strongest brand affinity for Society6 (54.87×), Rifle Paper Co. (58.86×), and Redbubble (26.58×) over the country average.

Where do OtterBox fans live in United States?

OtterBox fans in United States are most concentrated in California (reach 230,163), Texas (reach 210,786), and Florida (reach 179,656). These three regions account for the largest share of the active audience.

What other brands do OtterBox fans also like?

Beyond OtterBox itself, the audience over-indexes on Rifle Paper Co. (58.86×), Redbubble (26.58×), LifeProof (38.69×), and Casetify (20.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OtterBox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.