Rascasse Audience Intelligence

Urban Armor Gear Target Market in United States

A data profile of the people who buy, follow and care about Urban Armor Gear in United States — modelled from more than twelve digital signal sources. Urban Armor Gear has an estimated audience of 314,688 people in United States.

#4873among Brand in United States#1203in Technology & Electronics

The average Urban Armor Gear fan in United States is 33.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Society6, Sachin Tendulkar, Casetify, with strongest over-indexing on Society6 (164.74× the country average).

Demographically, the Urban Armor Gear audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Urban Armor Gear fan in United States is balanced, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Society6.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban Armor Gear profile in United States.

Audience size
315K
in United States
Gender
51.1%♀
48.9% male
Age
33.2
average years
Country rank
#47157
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Urban Armor Gear

51.1% are female, 48.9% are male, average age 33.2.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Urban Armor Gear audience in United States
MetricValue
Female51.1%
Male48.9%
Average age33.2
Estimated audience size314,688
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Urban Armor Gear audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Urban Armor Gear audience comes from United States.

Worldwide audience distribution share by country for Urban Armor Gear
CountryShare
United States28.8%
Mexico18.1%
Japan15.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban Armor Gear audience in United States is strongest.

Fig. 05

Top regions by affinity

Urban Armor Gear customers by region in United States
#RegionReachAffinity×
01Montana~2K2.03×
02Wyoming<1K1.79×
03North Dakota~1K1.68×
04Idaho~2K1.44×
05South Dakota~1K1.40×
06New Mexico~2K1.27×
07Alaska<1K1.27×
08Utah~4K1.26×
09West Virginia~2K1.20×
10Hawaii~1K1.12×
11Alabama~5K1.10×
12Nebraska~2K1.10×
13Texas~30K1.08×
14Arkansas~3K1.08×
15Colorado~5K1.07×
16Iowa~3K1.07×
17Kansas~3K1.05×
18Tennessee~6K1.03×
19Oklahoma~4K1.03×
20New Hampshire~1K0.96×
21Kentucky~4K0.95×
22Arizona~6K0.94×
23Louisiana~4K0.93×
24California~30K0.92×
25Indiana~5K0.91×
26Wisconsin~4K0.91×
27Oregon~3K0.91×
28Washington~6K0.90×
29Missouri~5K0.90×
30Minnesota~4K0.89×
31Nevada~3K0.89×
32Illinois~9K0.87×
33Georgia~8K0.87×
34South Carolina~4K0.87×
35Mississippi~2K0.85×
36Maine<1K0.85×
37Virginia~6K0.84×
38Florida~20K0.81×
39Ohio~8K0.79×
40Michigan~6K0.79×
41North Carolina~7K0.78×
42Connecticut~2K0.77×
43Pennsylvania~8K0.76×
44Delaware<1K0.75×
45New York~10K0.74×
46New Jersey~6K0.73×
47Rhode Island<1K0.72×
48Maryland~4K0.67×
49Washington, District of Columbia<1K0.67×
50Massachusetts~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Urban Armor Gear, United States
0.65×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban Armor Gear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban Armor Gear audience
#·InterestCategoryAffinity×
01Society6Shopping164.74×
02Sachin TendulkarSports98.08×
03CasetifyTechnology & Electronics70.18×
04BelkinTechnology & Electronics67.79×
05OtterBoxTechnology & Electronics37.06×
06Rifle Paper Co.Home & Garden34.93×
07RedbubbleLiterature31.04×
08Keith HaringArts & Culture28.39×
09Office 365Technology & Electronics21.03×
10Weber GrillsHome & Garden13.33×
11COSShopping11.17×
12The RealRealFashion & Accessoires9.90×
13Apple StoreShopping9.10×
14Wearable technologyTechnology & Electronics7.09×
15Spirit HalloweenKids & Family4.99×
16Home automationTechnology & Electronics4.80×
17Renewable energyBusiness & Career4.56×
18Sustainable energyHome & Garden4.30×
19Solar energyHome & Garden4.06×
20MSNNews3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban Armor Gear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban Armor Gear audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.13×
Convenience OrientationPREMIUM2.51×
Luxury OrientationPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban Armor Gear audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
ExtroversionTHRILL0.73×
TraditionCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Urban Armor Gear's target market in United States?

Urban Armor Gear's target market in United States covers an estimated 314,688 people, concentrated in California and Texas.

02

What is the gender split and age of Urban Armor Gear customers?

51.1% of the Urban Armor Gear audience are female, 48.9% are male, with an average age of 33.2 years.

03

Which brands do Urban Armor Gear fans like most?

Urban Armor Gear fans show strongest brand affinity for Society6 (164.74×), Sachin Tendulkar (98.08×), and Casetify (70.18×) over the country average.

04

Where do Urban Armor Gear fans live in United States?

Urban Armor Gear fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Urban Armor Gear fans also like?

Beyond Urban Armor Gear itself, the audience over-indexes on Sachin Tendulkar (98.08×), Casetify (70.18×), Belkin (67.79×), and Office 365 (21.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Urban Armor Gear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban Armor Gear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →