Urban Armor Gear Audience in United States

Urban Armor Gear logo

Urban Armor Gear has an estimated audience of 311,009 people in United States. 51.1% are female, 48.9% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: CAC 40, Home equity, Alaska, Home construction, Minnesota.

The average Urban Armor Gear fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CAC 40, Home equity, Alaska, with strongest over-indexing on CAC 40 (11× the country average). Demographically, the Urban Armor Gear audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Urban Armor Gear fans

Demographic split for Urban Armor Gear audience in United States
MetricValue
Female51.1%
Male48.9%
Average age33.2
Estimated audience size311,009

Audience persona

The typical Urban Armor Gear fan in United States is balanced, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for CAC 40.

Top regions in United States

Top regions ranked by reach for Urban Armor Gear in United States
RegionReachAffinity
California33,7640.99×
Texas28,9811.08×
Florida17,3960.83×
New York13,4790.78×
Illinois9,6730.93×
Georgia8,4440.88×
Pennsylvania8,2760.79×
Ohio7,9940.83×
North Carolina7,2790.78×
Michigan6,6750.82×
Tennessee6,5291.05×
Virginia6,5070.86×
New Jersey6,0340.76×
Washington6,0240.97×
Arizona5,9750.94×
Colorado5,4551.11×
Indiana4,9640.87×
Alabama4,7841.1×
Missouri4,4410.89×
Wisconsin4,1760.89×
Minnesota4,0470.91×
South Carolina4,0130.86×
Massachusetts4,0120.65×
Kentucky3,8510.99×
Louisiana3,7040.92×
Utah3,6641.32×
Oklahoma3,5191.02×
Maryland3,4940.65×
Oregon3,4180.96×
Nevada2,8210.94×
Iowa2,8181.1×
Arkansas2,5961.01×
Kansas2,5661.05×
Connecticut2,4060.77×
Idaho2,3881.53×
New Mexico2,1251.36×
Mississippi1,9090.75×
Montana1,8862.19×
Nebraska1,7631.13×
West Virginia1,6371.13×
Hawaii1,5061.13×
New Hampshire1,1550.94×
North Dakota1,0701.67×
South Dakota1,0471.46×
Wyoming9302.02×
Maine8590.77×
Alaska7991.2×
Rhode Island5200.52×
Washington, District of Columbia5150.55×
Delaware4840.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urban Armor Gear audience
BrandAffinityCategory
CAC 4011×Business & Career
Home equity2.36×Home & Garden
Alaska1.91×Travel & Leisure
Home construction1.52×Home & Garden
Minnesota1.79×Travel & Leisure
N1 road (South Africa)4.04×Travel & Leisure
JDSU2.9×Business & Career
Nationality2.01×Politics & Society
Elsword14.81×Games
Atkins diet4.72×Health
edureka32.09×Business & Career
Janitor5.15×Home & Garden
Nebraska2.14×Travel & Leisure
3D printing1.97×Technology & Electronics
Certified diabetes educator9.45×Business & Career
nbc chicago3.87×Movies & TV
Staycation2.28×Home & Garden
Tiffany Haddish3.4×Movies & TV
Justice1.86×Politics & Society
Vilas County, Wisconsin18.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urban Armor Gear audience
TraitClusterScore
PatriotismCONSERVATISM5.64
Luxury OrientationPREMIUM2.6
Early Adopter MentalityPOWER2.15
Convenience OrientationPREMIUM1.68
IndividualismJOY1.56
DIY MentalityTHRILL1.54

Worldwide distribution

Worldwide audience distribution share by country for Urban Armor Gear
CountryShare
United States28.9%
Mexico17.3%
Japan15.6%

See Urban Armor Gear audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Urban Armor Gear have in United States?

Urban Armor Gear has an estimated audience of 311,009 people in United States, concentrated in California and Texas.

What is the gender split and age of Urban Armor Gear fans?

51.1% of Urban Armor Gear fans are female, 48.9% are male, with an average age of 33.2 years.

Which brands do Urban Armor Gear fans like most?

Urban Armor Gear fans show strongest brand affinity for CAC 40 (11×), Home equity (2.36×), and Alaska (1.91×) over the country average.

Where do Urban Armor Gear fans live in United States?

Urban Armor Gear fans in United States are most concentrated in California (reach 33,764), Texas (reach 28,981), and Florida (reach 17,396). These three regions account for the largest share of the active audience.

What other brands do Urban Armor Gear fans also like?

Beyond Urban Armor Gear itself, the audience over-indexes on Home equity (2.36×), Alaska (1.91×), Home construction (1.52×), and Minnesota (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban Armor Gear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.