Urban Armor Gear Audience in United States

Urban Armor Gear has an estimated audience of 311,009 people in United States. 51.1% are female, 48.9% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Casetify, Office 365, OtterBox, Mobile payment, Society6.

The average Urban Armor Gear fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Casetify, Office 365, OtterBox, with strongest over-indexing on Casetify (39.9× the country average). Demographically, the Urban Armor Gear audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Urban Armor Gear fans

Demographic split for Urban Armor Gear audience in United States
MetricValue
Female51.1%
Male48.9%
Average age33.2
Estimated audience size311,009

Audience persona

The typical Urban Armor Gear fan in United States is balanced, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Casetify.

Top regions in United States

Top regions ranked by reach for Urban Armor Gear in United States
RegionReachAffinity
California33,7640.99×
Texas28,9811.08×
Florida17,3960.83×
New York13,4790.78×
Illinois9,6730.93×
Georgia8,4440.88×
Pennsylvania8,2760.79×
Ohio7,9940.83×
North Carolina7,2790.78×
Michigan6,6750.82×
Tennessee6,5291.05×
Virginia6,5070.86×
New Jersey6,0340.76×
Washington6,0240.97×
Arizona5,9750.94×
Colorado5,4551.11×
Indiana4,9640.87×
Alabama4,7841.1×
Missouri4,4410.89×
Wisconsin4,1760.89×
Minnesota4,0470.91×
South Carolina4,0130.86×
Massachusetts4,0120.65×
Kentucky3,8510.99×
Louisiana3,7040.92×
Utah3,6641.32×
Oklahoma3,5191.02×
Maryland3,4940.65×
Oregon3,4180.96×
Nevada2,8210.94×
Iowa2,8181.1×
Arkansas2,5961.01×
Kansas2,5661.05×
Connecticut2,4060.77×
Idaho2,3881.53×
New Mexico2,1251.36×
Mississippi1,9090.75×
Montana1,8862.19×
Nebraska1,7631.13×
West Virginia1,6371.13×
Hawaii1,5061.13×
New Hampshire1,1550.94×
North Dakota1,0701.67×
South Dakota1,0471.46×
Wyoming9302.02×
Maine8590.77×
Alaska7991.2×
Rhode Island5200.52×
Washington, District of Columbia5150.55×
Delaware4840.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urban Armor Gear audience
BrandAffinityCategory
Casetify39.9×Technology & Electronics
Office 36518.77×Technology & Electronics
OtterBox22.36×Technology & Electronics
Mobile payment11×Business & Career
Society623.37×Shopping
Redbubble18.34×Literature
Sachin Tendulkar21.93×Sports
Bachelor of Business Administration32.09×Business & Career
Apple Store5.6×Shopping
Kia Sportage14.81×Cars & Mobility
Apple Watch5.45×Technology & Electronics
Superman1.79×Movies & TV
G-Shock9.49×Fashion & Accessoires
Keith Haring13.47×Arts & Culture
Toyota Land Cruiser8.23×Cars & Mobility
Kiernan Shipka9.61×Movies & TV
Carhartt4.66×Fashion & Accessoires
Discount Tire3.27×Shopping
Call of Duty4.07×Games
Fox News Channel1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urban Armor Gear audience
TraitClusterScore
PatriotismCONSERVATISM5.64
Luxury OrientationPREMIUM2.6
Early Adopter MentalityPOWER2.15
Convenience OrientationPREMIUM1.68
IndividualismJOY1.56
DIY MentalityTHRILL1.54

Worldwide distribution

Worldwide audience distribution share by country for Urban Armor Gear
CountryShare
United States28.9%
Mexico17.3%
Japan15.6%

See Urban Armor Gear audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Urban Armor Gear have in United States?

Urban Armor Gear has an estimated audience of 311,009 people in United States, concentrated in California and Texas.

What is the gender split and age of Urban Armor Gear fans?

51.1% of Urban Armor Gear fans are female, 48.9% are male, with an average age of 33.2 years.

Which brands do Urban Armor Gear fans like most?

Urban Armor Gear fans show strongest brand affinity for Casetify (39.9×), Office 365 (18.77×), and OtterBox (22.36×) over the country average.

Where do Urban Armor Gear fans live in United States?

Urban Armor Gear fans in United States are most concentrated in California (reach 33,764), Texas (reach 28,981), and Florida (reach 17,396). These three regions account for the largest share of the active audience.

What other brands do Urban Armor Gear fans also like?

Beyond Urban Armor Gear itself, the audience over-indexes on Office 365 (18.77×), OtterBox (22.36×), Mobile payment (11×), and Society6 (23.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban Armor Gear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.