Keith Haring Audience in United States

Keith Haring logo

Keith Haring has an estimated audience of 1,995,758 people in United States. 50.6% are female, 49.4% are male, average age 38.8. Top regions: California, New York, Texas. Top brand affinities: Roy Lichtenstein, David Hockney, Georgia O'Keeffe, Jackson Pollock, Jean-Michel Basquiat.

The average Keith Haring fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Roy Lichtenstein, David Hockney, Georgia O'Keeffe, with strongest over-indexing on Roy Lichtenstein (84.76× the country average). Demographically, the Keith Haring audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Person · Subtype: Painter

Demographics of Keith Haring fans

Demographic split for Keith Haring audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.8
Estimated audience size1,995,758

Audience persona

The typical Keith Haring fan in United States is balanced, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for Roy Lichtenstein.

Top regions in United States

Top regions ranked by reach for Keith Haring in United States
RegionReachAffinity
California318,9651.45×
New York231,4112.07×
Texas149,2360.87×
Florida131,6600.97×
Pennsylvania93,3671.39×
Washington88,3372.21×
Minnesota85,5652.99×
Illinois74,8711.13×
New Jersey64,3081.27×
Ohio55,1780.9×
Georgia52,0870.85×
North Carolina49,8750.83×
Massachusetts48,3141.23×
Virginia46,0830.95×
Michigan44,4660.85×
Arizona40,5661×
Colorado36,5801.16×
Maryland34,3881×
Oregon30,9531.35×
Indiana30,6690.84×
Tennessee30,0280.75×
Missouri27,4780.85×
Wisconsin26,7610.89×
Connecticut24,0331.2×
South Carolina19,9680.67×
Iowa19,1061.16×
Kentucky18,5380.74×
Nevada18,2510.95×
Alabama16,6250.6×
Louisiana16,1280.63×
Oklahoma15,8820.72×
Utah15,4990.87×
Kansas11,7110.74×
Arkansas10,8270.66×
Washington, District of Columbia10,0661.68×
New Mexico8,7210.87×
Mississippi7,8290.48×
Nebraska7,5750.76×
Hawaii7,3920.86×
Maine7,3601.03×
Idaho7,1030.71×
New Hampshire7,0970.9×
West Virginia6,7850.73×
Rhode Island6,5391.03×
Delaware4,5850.83×
Vermont4,5771.31×
Montana4,1470.75×
Alaska3,1370.73×
North Dakota2,4570.6×
South Dakota2,3480.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keith Haring audience
BrandAffinityCategory
Roy Lichtenstein84.76×Arts & Culture
David Hockney78.7×Arts & Culture
Georgia O'Keeffe37.25×Arts & Culture
Jackson Pollock34.58×Arts & Culture
Jean-Michel Basquiat40.64×Arts & Culture
HighSchool15.75×Music & Radio
Angel Reese12.99×Sports
Andy Warhol25.45×Arts & Culture
Cindy Sherman56.42×Arts & Culture
Dailymotion12.17×Movies & TV
Marc Chagall61.89×Arts & Culture
Debbie Harry26.35×Music & Radio
The Square (2013 film)45.93×Movies & TV
Wassily Kandinsky52.03×Arts & Culture
Takashi Murakami28.15×Arts & Culture
Yoshitomo Nara49.05×Arts & Culture
Kim Gordon51.39×Music & Radio
Francis Bacon (artist)49.62×Arts & Culture
Jeff Koons39.06×Arts & Culture
lsu tigers36.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keith Haring audience
TraitClusterScore
SustainabilityBALANCE4.09
Design AffinityPREMIUM3.26
Early Adopter MentalityPOWER2.57
Urban LifestyleOPEN2.24
Luxury OrientationPREMIUM1.72
Quality AwarenessPREMIUM1.61

Worldwide distribution

Worldwide audience distribution share by country for Keith Haring
CountryShare
United States26.8%
France10.1%
Italy9.0%

See Keith Haring audiences in other countries

More Painter audiences in United States

Frequently asked questions

How many fans does Keith Haring have in United States?

Keith Haring has an estimated audience of 1,995,758 people in United States, concentrated in California and New York.

What is the gender split and age of Keith Haring fans?

50.6% of Keith Haring fans are female, 49.4% are male, with an average age of 38.8 years.

Which brands do Keith Haring fans like most?

Keith Haring fans show strongest brand affinity for Roy Lichtenstein (84.76×), David Hockney (78.7×), and Georgia O'Keeffe (37.25×) over the country average.

Where do Keith Haring fans live in United States?

Keith Haring fans in United States are most concentrated in California (reach 318,965), New York (reach 231,411), and Texas (reach 149,236). These three regions account for the largest share of the active audience.

What other brands do Keith Haring fans also like?

Beyond Keith Haring itself, the audience over-indexes on David Hockney (78.7×), Georgia O'Keeffe (37.25×), Jackson Pollock (34.58×), and Jean-Michel Basquiat (40.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keith Haring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.