Rascasse Audience Intelligence

Keith Haring Audience in United States

A data profile of the people who buy, follow and care about Keith Haring in United States — modelled from more than twelve digital signal sources. Keith Haring has an estimated audience of 1,945,754 people in United States.

#9among Painter in United States#2680among Person in United States#151in Arts & Culture

The average Keith Haring fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Yayoi Kusama, David Hockney, Roy Lichtenstein, with strongest over-indexing on Yayoi Kusama (47.58× the country average).

Demographically, the Keith Haring audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keith Haring fan in United States is balanced, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Yayoi Kusama.

Category: Arts & Culture · Type: Person · Subtype: Painter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keith Haring profile in United States.

Audience size
1.9M
in United States
Gender
50.6%♀
49.4% male
Age
38.8
average years
Country rank
#14554
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keith Haring fans

50.6% are female, 49.4% are male, average age 38.8.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Keith Haring audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.8
Estimated audience size1,945,754
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Keith Haring audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3925%
40-4922%
50+16%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Keith Haring audience comes from United States.

Worldwide audience distribution share by country for Keith Haring
CountryShare
United States26.8%
France9.8%
Italy8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keith Haring audience in United States is strongest.

Fig. 05

Top regions by affinity

Keith Haring fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~70K2.40×
02New York~200K1.93×
03Washington~70K1.78×
04Washington, District of Columbia~9K1.51×
05Pennsylvania~90K1.38×
06Vermont~5K1.34×
07California~300K1.33×
08Oregon~30K1.28×
09New Jersey~60K1.26×
10Connecticut~20K1.18×
11Massachusetts~50K1.17×
12Colorado~40K1.16×
13Arkansas~20K1.13×
14Maine~8K1.12×
15Illinois~70K1.08×
16Iowa~20K1.04×
17Rhode Island~7K1.04×
18Maryland~30K1.01×
19South Carolina~30K1.00×
20New Hampshire~8K0.97×
21Arizona~40K0.96×
22New Mexico~10K0.95×
23Nevada~20K0.94×
24Virginia~40K0.92×
25Utah~20K0.92×
26Texas~200K0.91×
27North Carolina~50K0.91×
28Michigan~50K0.91×
29Missouri~30K0.91×
30Indiana~30K0.90×
31Alaska~4K0.90×
32Florida~100K0.89×
33Ohio~50K0.89×
34Wisconsin~30K0.89×
35Hawaii~8K0.89×
36Delaware~5K0.87×
37Kentucky~20K0.84×
38Kansas~10K0.84×
39Montana~5K0.84×
40Georgia~50K0.83×
41Nebraska~8K0.82×
42Idaho~8K0.80×
43Oklahoma~20K0.77×
44West Virginia~7K0.76×
45Tennessee~30K0.75×
46North Dakota~3K0.73×
47South Dakota~3K0.69×
48Louisiana~20K0.68×
49Mississippi~10K0.61×
50Alabama~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Keith Haring, United States
0.59×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keith Haring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keith Haring audience
#·InterestCategoryAffinity×
01Roy LichtensteinArts & Culture84.76×
02David HockneyArts & Culture78.70×
03Marc ChagallArts & Culture61.89×
04Cindy ShermanArts & Culture56.42×
05Wassily KandinskyArts & Culture52.03×
06Kim GordonMusic & Radio51.39×
07Yoshitomo NaraArts & Culture49.05×
08Yayoi KusamaArts & Culture47.58×
09The Square (2013 film)Movies & TV45.93×
10Jean-Michel BasquiatArts & Culture40.64×
11Jeff KoonsArts & Culture39.06×
12Georgia O'KeeffeArts & Culture37.25×
13Jackson PollockArts & Culture34.58×
14Takashi MurakamiArts & Culture28.15×
15Debbie HarryMusic & Radio26.35×
16Andy WarholArts & Culture25.45×
17Hunted (TV series)Movies & TV24.67×
18HighSchoolMusic & Radio15.75×
19Angel ReeseSports12.99×
20DailymotionMovies & TV12.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keith Haring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keith Haring audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.30×
Urban LifestyleOPEN2.10×
Design AffinityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keith Haring audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
Family OrientationCONSERVATISM1.03×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keith Haring have in United States?

Keith Haring has an estimated audience of 1,945,754 people in United States, concentrated in California and New York.

02

What is the gender split and age of Keith Haring fans?

50.6% of Keith Haring fans are female, 49.4% are male, with an average age of 38.8 years.

03

Which brands do Keith Haring fans like most?

Keith Haring fans show strongest brand affinity for Yayoi Kusama (47.58×), David Hockney (78.7×), and Roy Lichtenstein (84.76×) over the country average.

04

Where do Keith Haring fans live in United States?

Keith Haring fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Keith Haring fans also like?

Beyond Keith Haring itself, the audience over-indexes on David Hockney (78.7×), Roy Lichtenstein (84.76×), Georgia O'Keeffe (37.25×), and HighSchool (15.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Keith Haring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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