A data profile of the people who buy, follow and care about The Square (2013 film) in United States — modelled from more than twelve digital signal sources. The Square (2013 film) has an estimated audience of 508,698 people in United States.
The average The Square (2013 film) fan in United States is 51.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Washington, District of Columbia, Texas.
Top brand affinities include Vicky Cristina Barcelona, Noah Baumbach, The Lobster, with strongest over-indexing on Vicky Cristina Barcelona (560.47× the country average).
Demographically, the The Square (2013 film) audience skews more female with an average age of 51.8, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Square (2013 film) fan in United States is more female, around 51.8 years old, with strong Design Affinity tendencies and a notable affinity for Vicky Cristina Barcelona.
The key figures that characterise the The Square (2013 film) profile in United States.
69.1% are female, 30.9% are male, average age 51.8.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 51.8 |
| Estimated audience size | 508,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 6% | |
| 30-39 | 12% | |
| 40-49 | 29% | |
| 50+ | 53% |
of the worldwide The Square (2013 film) audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 35.8% |
| United States | 15.2% |
| Brazil | 8.1% |
Where the The Square (2013 film) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~30K | 20.72× | |
| 02 | Maine | ~3K | 1.83× | |
| 03 | Virginia | ~20K | 1.66× | |
| 04 | Kentucky | ~8K | 1.34× | |
| 05 | Indiana | ~10K | 1.20× | |
| 06 | Maryland | ~9K | 1.08× | |
| 07 | New York | ~20K | 0.95× | |
| 08 | Rhode Island | ~1K | 0.92× | |
| 09 | California | ~40K | 0.84× | |
| 10 | Vermont | <1K | 0.82× | |
| 11 | Oregon | ~4K | 0.81× | |
| 12 | Mississippi | ~3K | 0.75× | |
| 13 | Alaska | <1K | 0.75× | |
| 14 | Colorado | ~5K | 0.73× | |
| 15 | Massachusetts | ~6K | 0.71× | |
| 16 | North Dakota | <1K | 0.71× | |
| 17 | Washington | ~6K | 0.70× | |
| 18 | Texas | ~30K | 0.69× | |
| 19 | Montana | <1K | 0.69× | |
| 20 | South Dakota | <1K | 0.69× | |
| 21 | Pennsylvania | ~10K | 0.68× | |
| 22 | Arizona | ~6K | 0.68× | |
| 23 | Georgia | ~10K | 0.67× | |
| 24 | New Hampshire | ~1K | 0.67× | |
| 25 | Florida | ~20K | 0.66× | |
| 26 | Delaware | <1K | 0.66× | |
| 27 | Missouri | ~5K | 0.65× | |
| 28 | Arkansas | ~2K | 0.65× | |
| 29 | Minnesota | ~4K | 0.63× | |
| 30 | New Jersey | ~7K | 0.61× | |
| 31 | Tennessee | ~6K | 0.61× | |
| 32 | New Mexico | ~1K | 0.61× | |
| 33 | Hawaii | ~1K | 0.61× | |
| 34 | Connecticut | ~3K | 0.60× | |
| 35 | Utah | ~2K | 0.60× | |
| 36 | West Virginia | ~1K | 0.60× | |
| 37 | Illinois | ~9K | 0.58× | |
| 38 | Nevada | ~3K | 0.58× | |
| 39 | Idaho | ~1K | 0.58× | |
| 40 | Nebraska | ~1K | 0.56× | |
| 41 | Alabama | ~4K | 0.55× | |
| 42 | Kansas | ~2K | 0.54× | |
| 43 | Oklahoma | ~3K | 0.53× | |
| 44 | Iowa | ~2K | 0.52× | |
| 45 | Ohio | ~7K | 0.51× | |
| 46 | Louisiana | ~3K | 0.51× | |
| 47 | Wisconsin | ~3K | 0.48× | |
| 48 | North Carolina | ~6K | 0.46× | |
| 49 | South Carolina | ~3K | 0.46× | |
| 50 | Michigan | ~5K | 0.43× |
The strongest cross-interests of the The Square (2013 film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vicky Cristina Barcelona | Movies & TV | 560.47× | ||
| 02 | Noah Baumbach | Movies & TV | 376.96× | ||
| 03 | The Lobster | Movies & TV | 186.85× | ||
| 04 | Blue Jasmine | Movies & TV | 163.18× | ||
| 05 | Midnight in Paris | Movies & TV | 112.40× | ||
| 06 | Takashi Murakami | Arts & Culture | 105.14× | ||
| 07 | Moonrise Kingdom | Movies & TV | 99.15× | ||
| 08 | David Hockney | Arts & Culture | 76.93× | ||
| 09 | The Grand Budapest Hotel | Movies & TV | 72.08× | ||
| 10 | Jean-Michel Basquiat | Arts & Culture | 66.12× | ||
| 11 | Ai Weiwei | Arts & Culture | 60.76× | ||
| 12 | Jeff Koons | Arts & Culture | 58.46× | ||
| 13 | Faye Dunaway | Movies & TV | 52.75× | ||
| 14 | Keith Haring | Arts & Culture | 45.93× | ||
| 15 | Fear and Loathing in Las Vegas (film) | Movies & TV | 28.54× | ||
| 16 | Little Miss Sunshine | Movies & TV | 20.37× | ||
| 17 | Jessica Chastain | Movies & TV | 19.45× | ||
| 18 | Jason Segel | Movies & TV | 16.31× | ||
| 19 | Lily Allen | Music & Radio | 14.47× | ||
| 20 | Obsessed (2009 film) | Movies & TV | 14.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.18× | |
| Urban Lifestyle | OPEN | 1.93× | |
| Indulgence | JOY | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.64× | |
| Pet Ownership | JOY | 0.79× | |
| DIY Mentality | THRILL | 0.90× |
The Square (2013 film) has an estimated audience of 508,698 people in United States, concentrated in California and Washington, District of Columbia.
69.1% of The Square (2013 film) fans are female, 30.9% are male, with an average age of 51.8 years.
The Square (2013 film) fans show strongest brand affinity for Vicky Cristina Barcelona (560.47×), Noah Baumbach (376.96×), and The Lobster (186.85×) over the country average.
The Square (2013 film) fans in United States are most concentrated in California (reach ~40K), Washington, District of Columbia (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond The Square (2013 film) itself, the audience over-indexes on Noah Baumbach (376.96×), The Lobster (186.85×), Takashi Murakami (105.14×), and Midnight in Paris (112.4×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Square (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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