The Square (2013 film) Audience in United States

The Square (2013 film) logo

The Square (2013 film) has an estimated audience of 461,455 people in United States. 69.1% are female, 30.9% are male, average age 51.8. Top regions: California, Texas, New York. Top brand affinities: Cleveland Institute of Art, Home equity, Oracle Certification Program, Steampunk, Dog breed.

The average The Square (2013 film) fan in United States is 51.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cleveland Institute of Art, Home equity, Oracle Certification Program, with strongest over-indexing on Cleveland Institute of Art (195.38× the country average). Demographically, the The Square (2013 film) audience skews more female with an average age of 51.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Square (2013 film) fans

Demographic split for The Square (2013 film) audience in United States
MetricValue
Female69.1%
Male30.9%
Average age51.8
Estimated audience size461,455

Audience persona

The typical The Square (2013 film) fan in United States is more female, around 51.8 years old, with strong Design Affinity tendencies and a notable affinity for Cleveland Institute of Art.

Top regions in United States

Top regions ranked by reach for The Square (2013 film) in United States
RegionReachAffinity
California46,6930.92×
Texas30,3420.76×
New York28,6631.11×
Washington, District of Columbia27,33919.71×
Florida22,5530.72×
Virginia19,2381.71×
Georgia10,8820.77×
Pennsylvania10,6890.69×
Indiana10,6141.26×
Illinois9,9580.65×
Maryland8,7061.1×
Ohio7,7240.54×
Massachusetts7,1560.79×
Washington7,1350.77×
New Jersey6,6100.56×
Kentucky6,5951.14×
Arizona6,5590.7×
North Carolina6,5010.47×
Tennessee5,7940.63×
Missouri5,2510.71×
Michigan5,0180.42×
Colorado4,9820.69×
Oregon4,7000.89×
Minnesota4,6220.7×
Alabama3,2620.51×
Maine3,0151.82×
Wisconsin2,9910.43×
Mississippi2,8300.74×
South Carolina2,7390.39×
Connecticut2,7080.59×
Louisiana2,5620.43×
Utah2,5380.61×
Nevada2,3220.52×
Arkansas2,2940.6×
Oklahoma2,2250.43×
Kansas1,5620.43×
Iowa1,5050.4×
Rhode Island1,4360.98×
New Mexico1,1070.48×
New Hampshire9990.55×
Idaho8530.37×
Nebraska8500.37×
West Virginia7280.34×
Hawaii6570.33×
Delaware5900.46×
Montana5760.45×
Vermont5710.71×
Alaska4560.46×
South Dakota3150.3×
North Dakota2920.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Square (2013 film) audience
BrandAffinityCategory
Cleveland Institute of Art195.38×Arts & Culture
Home equity7.7×Home & Garden
Oracle Certification Program94.17×Technology & Electronics
Steampunk18.69×Fashion & Accessoires
Dog breed1.97×Pets & Animals
Horeca19.32×Travel & Leisure
Sussex County, New Jersey11.78×Travel & Leisure
Stamp collecting4.94×Home & Garden
Gloria8.24×Music & Radio
Bank account2.25×Business & Career
Yahoo Sports Fantasy6.31×
Tiffany Haddish4.55×Movies & TV
Natural rubber1.82×Cars & Mobility
Hitchcock (film)12.79×Movies & TV
Hooked on Phonics9.06×Kids & Family
JDSU2.59×Business & Career
Nipsey Hussle4.86×Music & Radio
Home staging3.67×Home & Garden
Kansas1.78×Travel & Leisure
Cass County, Missouri6.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Square (2013 film) audience
TraitClusterScore
Design AffinityPREMIUM2.51
Luxury OrientationPREMIUM2.11
Early Adopter MentalityPOWER1.95
Urban LifestyleOPEN1.83
SustainabilityBALANCE1.7
Quality AwarenessPREMIUM1.61

Worldwide distribution

Worldwide audience distribution share by country for The Square (2013 film)
CountryShare
United Kingdom36.0%
United States14.4%
Brazil8.1%

See The Square (2013 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Square (2013 film) have in United States?

The Square (2013 film) has an estimated audience of 461,455 people in United States, concentrated in California and Texas.

What is the gender split and age of The Square (2013 film) fans?

69.1% of The Square (2013 film) fans are female, 30.9% are male, with an average age of 51.8 years.

Which brands do The Square (2013 film) fans like most?

The Square (2013 film) fans show strongest brand affinity for Cleveland Institute of Art (195.38×), Home equity (7.7×), and Oracle Certification Program (94.17×) over the country average.

Where do The Square (2013 film) fans live in United States?

The Square (2013 film) fans in United States are most concentrated in California (reach 46,693), Texas (reach 30,342), and New York (reach 28,663). These three regions account for the largest share of the active audience.

What other brands do The Square (2013 film) fans also like?

Beyond The Square (2013 film) itself, the audience over-indexes on Home equity (7.7×), Oracle Certification Program (94.17×), Steampunk (18.69×), and Dog breed (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Square (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.