Rascasse Audience Intelligence

Fear and Loathing in Las Vegas (film) Audience in United States

A data profile of the people who buy, follow and care about Fear and Loathing in Las Vegas (film) in United States — modelled from more than twelve digital signal sources. Fear and Loathing in Las Vegas (film) has an estimated audience of 1,791,520 people in United States.

#977among Movie / TV Show / Series in United States#2463in Movies & TV

The average Fear and Loathing in Las Vegas (film) fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lena Dunham, Fast Times at Ridgemont High, Something's Gotta Give, with strongest over-indexing on Lena Dunham (93.51× the country average).

Demographically, the Fear and Loathing in Las Vegas (film) audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fear and Loathing in Las Vegas (film) fan in United States is balanced, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Lena Dunham.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fear and Loathing in Las Vegas (film) profile in United States.

Audience size
1.8M
in United States
Gender
52.1%♀
47.9% male
Age
36.9
average years
Country rank
#15520
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fear and Loathing in Las Vegas (film) viewers

52.1% are female, 47.9% are male, average age 36.9.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Fear and Loathing in Las Vegas (film) audience in United States
MetricValue
Female52.1%
Male47.9%
Average age36.9
Estimated audience size1,791,520
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Fear and Loathing in Las Vegas (film) audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3923%
40-4923%
50+10%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Fear and Loathing in Las Vegas (film) audience comes from United States.

Worldwide audience distribution share by country for Fear and Loathing in Las Vegas (film)
CountryShare
United States45.8%
Japan12.8%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fear and Loathing in Las Vegas (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Fear and Loathing in Las Vegas (film) fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K1.99×
02Montana~5K1.45×
03Colorado~20K1.27×
04New Mexico~7K1.22×
05Oregon~20K1.18×
06Idaho~7K1.18×
07Oklahoma~10K1.16×
08Vermont~2K1.15×
09California~100K1.14×
10Utah~10K1.14×
11Alaska~3K1.13×
12Washington~30K1.12×
13Maine~4K1.11×
14Missouri~20K1.10×
15Kentucky~20K1.08×
16North Dakota~2K1.08×
17Arizona~20K1.07×
18New Hampshire~5K1.07×
19Iowa~10K1.03×
20Indiana~20K1.02×
21Arkansas~9K1.02×
22Kansas~9K1.02×
23West Virginia~5K1.02×
24South Dakota~3K1.02×
25Wisconsin~20K1.01×
26Nebraska~6K1.01×
27Minnesota~20K0.99×
28Ohio~30K0.98×
29Michigan~30K0.97×
30Tennessee~20K0.97×
31Illinois~40K0.95×
32Rhode Island~3K0.93×
33Texas~90K0.92×
34Pennsylvania~30K0.90×
35Massachusetts~20K0.90×
36Florida~70K0.86×
37Louisiana~10K0.86×
38New York~50K0.83×
39Connecticut~9K0.83×
40North Carolina~30K0.82×
41Hawaii~4K0.81×
42Washington, District of Columbia~3K0.81×
43Georgia~30K0.77×
44South Carolina~10K0.77×
45Virginia~20K0.74×
46Alabama~10K0.74×
47Mississippi~7K0.73×
48Delaware~2K0.72×
49New Jersey~20K0.69×
50Maryland~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Fear and Loathing in Las Vegas (film), United States
0.68×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fear and Loathing in Las Vegas (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fear and Loathing in Las Vegas (film) audience
#·InterestCategoryAffinity×
01Something's Gotta GiveMovies & TV185.20×
02Up in SmokeMovies & TV134.30×
03Fast Times at Ridgemont HighMovies & TV130.24×
04Trading PlacesMovies & TV126.55×
05Half BakedMovies & TV124.66×
06Dinner for SchmucksMovies & TV120.20×
07Dream CarsGames108.99×
08Freaks and GeeksMovies & TV94.17×
09Lena DunhamMovies & TV93.51×
10The Big LebowskiMovies & TV83.23×
11Pineapple Express (film)Movies & TV74.69×
12Super TroopersMovies & TV72.35×
13Nancy MeyersMovies & TV71.70×
14IdiocracyMovies & TV54.77×
15American Pie (film series)Movies & TV44.53×
16Cheech & ChongMovies & TV39.14×
17Weeds (TV series)Movies & TV38.55×
18Dumb and DumberMovies & TV32.87×
19White ChicksMovies & TV27.60×
20Amy SchumerMovies & TV17.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fear and Loathing in Las Vegas (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fear and Loathing in Las Vegas (film) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.62×
Pet OwnershipJOY1.41×
Early Adopter MentalityPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fear and Loathing in Las Vegas (film) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.98×
Healthy LifestyleBALANCE1.00×
TraditionCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fear and Loathing in Las Vegas (film) have in United States?

Fear and Loathing in Las Vegas (film) has an estimated audience of 1,791,520 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fear and Loathing in Las Vegas (film) viewers?

52.1% of Fear and Loathing in Las Vegas (film) fans are female, 47.9% are male, with an average age of 36.9 years.

03

Which brands do Fear and Loathing in Las Vegas (film) fans like most?

Fear and Loathing in Las Vegas (film) fans show strongest brand affinity for Lena Dunham (93.51×), Fast Times at Ridgemont High (130.24×), and Something's Gotta Give (185.2×) over the country average.

04

Where do Fear and Loathing in Las Vegas (film) fans live in United States?

Fear and Loathing in Las Vegas (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Fear and Loathing in Las Vegas (film) fans also like?

Beyond Fear and Loathing in Las Vegas (film) itself, the audience over-indexes on Fast Times at Ridgemont High (130.24×), Something's Gotta Give (185.2×), The Big Lebowski (83.23×), and Trading Places (126.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fear and Loathing in Las Vegas (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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