A data profile of the people who buy, follow and care about Lena Dunham in United States — modelled from more than twelve digital signal sources. Lena Dunham has an estimated audience of 4,192,440 people in United States.
The average Lena Dunham fan in United States is 36.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Philadelphia (film), Fear and Loathing in Las Vegas (film), Contract bridge, with strongest over-indexing on Philadelphia (film) (29.28× the country average).
Demographically, the Lena Dunham audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Lena Dunham fan in United States is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Philadelphia (film).
The key figures that characterise the Lena Dunham profile in United States.
69.8% are female, 30.2% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 36.1 |
| Estimated audience size | 4,192,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Lena Dunham audience comes from United States.
| Country | Share |
|---|---|
| United States | 53.0% |
| United Kingdom | 11.4% |
| Canada | 6.5% |
Where the Lena Dunham audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~20K | 1.98× | |
| 02 | Vermont | ~8K | 1.70× | |
| 03 | New York | ~300K | 1.66× | |
| 04 | Massachusetts | ~80K | 1.58× | |
| 05 | Oregon | ~50K | 1.58× | |
| 06 | Maine | ~10K | 1.48× | |
| 07 | Washington | ~70K | 1.36× | |
| 08 | Rhode Island | ~10K | 1.35× | |
| 09 | Colorado | ~60K | 1.30× | |
| 10 | Connecticut | ~40K | 1.29× | |
| 11 | New Hampshire | ~10K | 1.23× | |
| 12 | California | ~400K | 1.18× | |
| 13 | Illinois | ~100K | 1.17× | |
| 14 | Pennsylvania | ~100K | 1.15× | |
| 15 | Minnesota | ~40K | 1.13× | |
| 16 | New Jersey | ~80K | 1.11× | |
| 17 | Montana | ~8K | 1.07× | |
| 18 | Virginia | ~70K | 1.02× | |
| 19 | Maryland | ~50K | 1.02× | |
| 20 | Wisconsin | ~40K | 1.01× | |
| 21 | Utah | ~20K | 0.95× | |
| 22 | Alaska | ~6K | 0.95× | |
| 23 | Michigan | ~70K | 0.94× | |
| 24 | Ohio | ~80K | 0.92× | |
| 25 | Missouri | ~40K | 0.92× | |
| 26 | North Carolina | ~80K | 0.91× | |
| 27 | Idaho | ~10K | 0.90× | |
| 28 | Delaware | ~7K | 0.89× | |
| 29 | Tennessee | ~50K | 0.88× | |
| 30 | Kansas | ~20K | 0.87× | |
| 31 | New Mexico | ~10K | 0.87× | |
| 32 | Arizona | ~50K | 0.84× | |
| 33 | Nebraska | ~10K | 0.83× | |
| 34 | Indiana | ~40K | 0.81× | |
| 35 | Iowa | ~20K | 0.81× | |
| 36 | Kentucky | ~30K | 0.80× | |
| 37 | Oklahoma | ~20K | 0.79× | |
| 38 | Texas | ~200K | 0.78× | |
| 39 | Georgia | ~60K | 0.77× | |
| 40 | Hawaii | ~9K | 0.77× | |
| 41 | South Carolina | ~30K | 0.75× | |
| 42 | Louisiana | ~30K | 0.75× | |
| 43 | Florida | ~100K | 0.74× | |
| 44 | Nevada | ~20K | 0.74× | |
| 45 | West Virginia | ~9K | 0.74× | |
| 46 | Arkansas | ~20K | 0.71× | |
| 47 | South Dakota | ~4K | 0.71× | |
| 48 | North Dakota | ~4K | 0.69× | |
| 49 | Alabama | ~20K | 0.61× | |
| 50 | Mississippi | ~10K | 0.55× |
The strongest cross-interests of the Lena Dunham audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edinburgh International Film Festival | Movies & TV | 99.94× | ||
| 02 | Take a Break (magazine) | Website / Newspaper / Magazine | 80.58× | ||
| 03 | Up in Smoke | Movies & TV | 60.03× | ||
| 04 | New Beverly Cinema | Movies & TV | 48.44× | ||
| 05 | Fear and Loathing in Las Vegas (film) | Movies & TV | 47.28× | ||
| 06 | Contract bridge | Games | 45.52× | ||
| 07 | Half Baked | Movies & TV | 44.28× | ||
| 08 | Gabourey Sidibe | Movies & TV | 43.04× | ||
| 09 | Super Troopers | Movies & TV | 35.46× | ||
| 10 | Ezra Miller | Movies & TV | 32.70× | ||
| 11 | Philadelphia (film) | Movies & TV | 29.28× | ||
| 12 | Mindbodygreen | Health | 28.88× | ||
| 13 | The Big Lebowski | Movies & TV | 25.50× | ||
| 14 | Sara Ramirez | Movies & TV | 23.01× | ||
| 15 | Christina Hendricks | Movies & TV | 20.21× | ||
| 16 | Taron Egerton | Movies & TV | 18.88× | ||
| 17 | Weeds (TV series) | Movies & TV | 17.96× | ||
| 18 | Jonah Hill | Movies & TV | 17.48× | ||
| 19 | Natalie Portman | Movies & TV | 16.14× | ||
| 20 | Dakota Johnson | Movies & TV | 14.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.53× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.02× | |
| Patriotism | CONSERVATISM | 1.04× | |
| Price Sensitivity | PREMIUM | 1.06× |
Lena Dunham has an estimated audience of 4,192,440 people in United States, concentrated in California and New York.
69.8% of Lena Dunham fans are female, 30.2% are male, with an average age of 36.1 years.
Lena Dunham fans show strongest brand affinity for Philadelphia (film) (29.28×), Fear and Loathing in Las Vegas (film) (47.28×), and Contract bridge (45.52×) over the country average.
Lena Dunham fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Lena Dunham itself, the audience over-indexes on Fear and Loathing in Las Vegas (film) (47.28×), Contract bridge (45.52×), Ezra Miller (32.7×), and Up in Smoke (60.03×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lena Dunham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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