Rascasse Audience Intelligence

Up in Smoke Audience in United States

A data profile of the people who buy, follow and care about Up in Smoke in United States — modelled from more than twelve digital signal sources. Up in Smoke has an estimated audience of 575,308 people in United States.

#115among Comedy in United States#2921among Movie / TV Show / Series in United States#6277in Movies & TV

The average Up in Smoke fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fear and Loathing in Las Vegas (film), Lena Dunham, The Big Lebowski, with strongest over-indexing on Fear and Loathing in Las Vegas (film) (134.3× the country average).

Demographically, the Up in Smoke audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Up in Smoke fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Fear and Loathing in Las Vegas (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Up in Smoke profile in United States.

Audience size
575K
in United States
Gender
47.6%♀
52.4% male
Age
40.5
average years
Country rank
#33666
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Up in Smoke viewers

47.6% are female, 52.4% are male, average age 40.5.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Up in Smoke audience in United States
MetricValue
Female47.6%
Male52.4%
Average age40.5
Estimated audience size575,308
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Up in Smoke audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3923%
40-4931%
50+15%
Fig. 04

Worldwide distribution

70.0%

of the worldwide Up in Smoke audience comes from United States.

Worldwide audience distribution share by country for Up in Smoke
CountryShare
United States70.0%
Canada5.0%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Up in Smoke audience in United States is strongest.

Fig. 05

Top regions by affinity

Up in Smoke fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~7K2.40×
02South Carolina~20K2.23×
03Iowa~9K1.85×
04Alabama~10K1.67×
05Wyoming~1K1.65×
06Missouri~10K1.37×
07Wisconsin~10K1.28×
08Kentucky~10K1.26×
09Florida~50K1.22×
10Illinois~20K1.22×
11Hawaii~3K1.17×
12Arizona~10K1.14×
13Nevada~7K1.14×
14Kansas~5K1.14×
15Mississippi~6K1.13×
16Louisiana~8K1.08×
17Ohio~20K1.07×
18Indiana~10K1.03×
19Oklahoma~7K1.03×
20Washington, District of Columbia~2K1.03×
21Texas~50K1.02×
22Alaska~1K1.01×
23California~60K0.97×
24Washington~10K0.96×
25Minnesota~8K0.96×
26West Virginia~3K0.95×
27Oregon~6K0.94×
28Arkansas~5K0.93×
29Montana~2K0.92×
30South Dakota~1K0.91×
31Tennessee~10K0.90×
32Colorado~8K0.89×
33North Dakota~1K0.88×
34Maine~2K0.83×
35Michigan~10K0.82×
36Idaho~2K0.82×
37Nebraska~2K0.82×
38Georgia~10K0.77×
39North Carolina~10K0.74×
40Pennsylvania~10K0.73×
41New Hampshire~2K0.73×
42Connecticut~4K0.69×
43Rhode Island~1K0.69×
44Delaware~1K0.69×
45Utah~4K0.68×
46New Jersey~10K0.66×
47Virginia~9K0.59×
48New York~20K0.58×
49Maryland~6K0.55×
50Massachusetts~6K0.51×
Fig. 06

Affinity by region

Affinity by region — Up in Smoke, United States
0.51×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Up in Smoke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Up in Smoke audience
#·InterestCategoryAffinity×
01Fear and Loathing in Las Vegas (film)Movies & TV134.30×
02Lena DunhamMovies & TV60.03×
03The Big LebowskiMovies & TV42.42×
04CartilageHealth39.26×
05Miami ViceMovies & TV27.27×
06Drain cleanerHome & Garden22.36×
07Dallas Buyers ClubMovies & TV22.22×
08Boogie NightsMovies & TV19.03×
09Band of BrothersMovies & TV18.64×
10Vera FarmigaMovies & TV16.66×
11Cheech MarinMovies & TV16.27×
12Chelsea HandlerMovies & TV10.97×
13Berlin WallTravel & Leisure8.90×
14Adam SandlerMovies & TV6.04×
15Anne HathawayMovies & TV5.08×
16Diane KeatonMovies & TV4.29×
17Britney SpearsMusic & Radio4.06×
18Discount TireShopping3.50×
19SubwayFood & Beverages2.50×
20Burger KingFood & Beverages2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Up in Smoke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Up in Smoke audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
TraditionCONSERVATISM1.69×
SpiritualityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Up in Smoke audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.51×
Quality AwarenessPREMIUM0.59×
Design AffinityPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Up in Smoke have in United States?

Up in Smoke has an estimated audience of 575,308 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Up in Smoke viewers?

47.6% of Up in Smoke fans are female, 52.4% are male, with an average age of 40.5 years.

03

Which brands do Up in Smoke fans like most?

Up in Smoke fans show strongest brand affinity for Fear and Loathing in Las Vegas (film) (134.3×), Lena Dunham (60.03×), and The Big Lebowski (42.42×) over the country average.

04

Where do Up in Smoke fans live in United States?

Up in Smoke fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Up in Smoke fans also like?

Beyond Up in Smoke itself, the audience over-indexes on Lena Dunham (60.03×), The Big Lebowski (42.42×), Cartilage (39.26×), and Band of Brothers (18.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Up in Smoke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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