Up in Smoke Audience in United States

Up in Smoke has an estimated audience of 602,393 people in United States. 47.6% are female, 52.4% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Fear and Loathing in Las Vegas (film), Boardwalk Empire, Lena Dunham, Band of Brothers, Cartilage.

The average Up in Smoke fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fear and Loathing in Las Vegas (film), Boardwalk Empire, Lena Dunham, with strongest over-indexing on Fear and Loathing in Las Vegas (film) (155.14× the country average). Demographically, the Up in Smoke audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Up in Smoke fans

Demographic split for Up in Smoke audience in United States
MetricValue
Female47.6%
Male52.4%
Average age40.5
Estimated audience size602,393

Audience persona

The typical Up in Smoke fan in United States is balanced, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Fear and Loathing in Las Vegas (film).

Top regions in United States

Top regions ranked by reach for Up in Smoke in United States
RegionReachAffinity
California69,0291.04×
Texas52,7271.02×
Florida40,9911.01×
New York21,4090.64×
Illinois19,2700.96×
Ohio19,2681.04×
Alabama16,2221.93×
Pennsylvania15,6690.77×
Georgia15,6580.84×
Missouri15,2691.57×
North Carolina14,6340.81×
Michigan14,0160.89×
Arizona13,7741.12×
Indiana12,6981.15×
South Carolina12,1651.34×
Washington11,4880.95×
Tennessee11,1910.93×
Wisconsin10,5851.17×
Kentucky9,7841.3×
New Jersey9,6610.63×
Colorado9,4340.99×
Virginia9,2580.63×
Iowa9,1121.84×
Minnesota8,1540.94×
Louisiana7,9261.02×
Oklahoma7,4401.11×
Oregon6,3180.91×
Nevada6,3021.08×
New Mexico6,2372.06×
Kansas6,1781.3×
Mississippi5,9431.2×
Massachusetts5,9360.5×
Maryland5,8530.57×
Arkansas4,8530.98×
Connecticut4,3080.71×
Utah3,4810.65×
Hawaii3,3061.28×
West Virginia2,5290.9×
Washington, District of Columbia2,2651.25×
Idaho2,2650.75×
Nebraska2,1270.7×
Maine1,7320.8×
Wyoming1,7131.92×
Montana1,4450.86×
New Hampshire1,3310.56×
South Dakota1,0730.77×
Rhode Island9940.52×
Vermont9420.89×
North Dakota8920.72×
Delaware7820.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Up in Smoke audience
BrandAffinityCategory
Fear and Loathing in Las Vegas (film)155.14×Movies & TV
Boardwalk Empire104.27×Movies & TV
Lena Dunham44.92×Movies & TV
Band of Brothers29.79×Movies & TV
Cartilage38.98×Health
Werner Herzog48.72×Movies & TV
The Big Lebowski27.12×Movies & TV
Horoscope10.18×Health
Planet Fitness4.25×Sports
Miami Vice27.13×Movies & TV
Blended whiskey12.16×Food & Beverages
Glam rock19.81×Music & Radio
Indianapolis Motor Speedway13.08×Sports
Day trading10.92×Business & Career
Diaper bag5.92×Kids & Family
Boogie Nights19.27×Movies & TV
Kia Sportage17.4×Cars & Mobility
Daniel Day-Lewis13.29×Movies & TV
Cheech Marin22.91×Movies & TV
Method Man16.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Up in Smoke audience
TraitClusterScore
Risk AppetiteTHRILL2.64
ExtroversionTHRILL1.92
TraditionCONSERVATISM1.81
MindfulnessBALANCE1.36
PatriotismCONSERVATISM1.35
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Up in Smoke
CountryShare
United States73.0%
Australia5.1%
United Kingdom4.1%

See Up in Smoke audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Up in Smoke have in United States?

Up in Smoke has an estimated audience of 602,393 people in United States, concentrated in California and Texas.

What is the gender split and age of Up in Smoke fans?

47.6% of Up in Smoke fans are female, 52.4% are male, with an average age of 40.5 years.

Which brands do Up in Smoke fans like most?

Up in Smoke fans show strongest brand affinity for Fear and Loathing in Las Vegas (film) (155.14×), Boardwalk Empire (104.27×), and Lena Dunham (44.92×) over the country average.

Where do Up in Smoke fans live in United States?

Up in Smoke fans in United States are most concentrated in California (reach 69,029), Texas (reach 52,727), and Florida (reach 40,991). These three regions account for the largest share of the active audience.

What other brands do Up in Smoke fans also like?

Beyond Up in Smoke itself, the audience over-indexes on Boardwalk Empire (104.27×), Lena Dunham (44.92×), Band of Brothers (29.79×), and Cartilage (38.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Up in Smoke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.