Up in Smoke Audience in United States

Up in Smoke logo

Up in Smoke has an estimated audience of 602,393 people in United States. 47.6% are female, 52.4% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Glossier, 3D printing, Magazine (band), Elsword, Nebraska Cornhuskers football.

The average Up in Smoke fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Glossier, 3D printing, Magazine (band), with strongest over-indexing on Glossier (29.79× the country average). Demographically, the Up in Smoke audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Up in Smoke fans

Demographic split for Up in Smoke audience in United States
MetricValue
Female47.6%
Male52.4%
Average age40.5
Estimated audience size602,393

Audience persona

The typical Up in Smoke fan in United States is balanced, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Glossier.

Top regions in United States

Top regions ranked by reach for Up in Smoke in United States
RegionReachAffinity
California69,0291.04×
Texas52,7271.02×
Florida40,9911.01×
New York21,4090.64×
Illinois19,2700.96×
Ohio19,2681.04×
Alabama16,2221.93×
Pennsylvania15,6690.77×
Georgia15,6580.84×
Missouri15,2691.57×
North Carolina14,6340.81×
Michigan14,0160.89×
Arizona13,7741.12×
Indiana12,6981.15×
South Carolina12,1651.34×
Washington11,4880.95×
Tennessee11,1910.93×
Wisconsin10,5851.17×
Kentucky9,7841.3×
New Jersey9,6610.63×
Colorado9,4340.99×
Virginia9,2580.63×
Iowa9,1121.84×
Minnesota8,1540.94×
Louisiana7,9261.02×
Oklahoma7,4401.11×
Oregon6,3180.91×
Nevada6,3021.08×
New Mexico6,2372.06×
Kansas6,1781.3×
Mississippi5,9431.2×
Massachusetts5,9360.5×
Maryland5,8530.57×
Arkansas4,8530.98×
Connecticut4,3080.71×
Utah3,4810.65×
Hawaii3,3061.28×
West Virginia2,5290.9×
Washington, District of Columbia2,2651.25×
Idaho2,2650.75×
Nebraska2,1270.7×
Maine1,7320.8×
Wyoming1,7131.92×
Montana1,4450.86×
New Hampshire1,3310.56×
South Dakota1,0730.77×
Rhode Island9940.52×
Vermont9420.89×
North Dakota8920.72×
Delaware7820.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Up in Smoke audience
BrandAffinityCategory
Glossier29.79×Beauty & Wellness
3D printing5.54×Technology & Electronics
Magazine (band)10.11×Music & Radio
Elsword17.4×Games
Nebraska Cornhuskers football3.25×Sports
Google Photos2.24×Technology & Electronics
Wise Girl (film)104.27×Movies & TV
Nationality1.71×Politics & Society
Racing2.06×Cars & Mobility
Kodiak, Alaska6.38×Travel & Leisure
Unique Gifts1.73×Shopping
Klingspor's Woodworking Shop19.27×Shopping
Theocracy5.33×Music & Radio
JibJab3.79×Internet & Social Media
Kansas1.66×Travel & Leisure
Personalised Gifts2.72×Home & Garden
Sussex County, New Jersey5.86×Travel & Leisure
Charlamagne Tha God5.62×Movies & TV
Paleo Grubs48.72×Food & Beverages
Home Delivery1.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Up in Smoke audience
TraitClusterScore
Risk AppetiteTHRILL2.64
ExtroversionTHRILL1.92
TraditionCONSERVATISM1.81
MindfulnessBALANCE1.36
PatriotismCONSERVATISM1.35
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Up in Smoke
CountryShare
United States73.0%
Australia5.1%
United Kingdom4.1%

See Up in Smoke audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Up in Smoke have in United States?

Up in Smoke has an estimated audience of 602,393 people in United States, concentrated in California and Texas.

What is the gender split and age of Up in Smoke fans?

47.6% of Up in Smoke fans are female, 52.4% are male, with an average age of 40.5 years.

Which brands do Up in Smoke fans like most?

Up in Smoke fans show strongest brand affinity for Glossier (29.79×), 3D printing (5.54×), and Magazine (band) (10.11×) over the country average.

Where do Up in Smoke fans live in United States?

Up in Smoke fans in United States are most concentrated in California (reach 69,029), Texas (reach 52,727), and Florida (reach 40,991). These three regions account for the largest share of the active audience.

What other brands do Up in Smoke fans also like?

Beyond Up in Smoke itself, the audience over-indexes on 3D printing (5.54×), Magazine (band) (10.11×), Elsword (17.4×), and Nebraska Cornhuskers football (3.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Up in Smoke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.