Dallas Buyers Club Audience in United States

Dallas Buyers Club logo

Dallas Buyers Club has an estimated audience of 688,306 people in United States. 63.1% are female, 36.9% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Jason Schwartzman, Magnolia (film), Casey Affleck, Tom Hardy, Elizabeth Banks.

The average Dallas Buyers Club fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jason Schwartzman, Magnolia (film), Casey Affleck, with strongest over-indexing on Jason Schwartzman (87.05× the country average). Demographically, the Dallas Buyers Club audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Dallas Buyers Club fans

Demographic split for Dallas Buyers Club audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.5
Estimated audience size688,306

Audience persona

The typical Dallas Buyers Club fan in United States is more female, around 42.5 years old, with strong Social Media Usage tendencies and a notable affinity for Jason Schwartzman.

Top regions in United States

Top regions ranked by reach for Dallas Buyers Club in United States
RegionReachAffinity
California82,6511.09×
Texas81,1251.37×
Florida43,2120.93×
New York37,0290.96×
Illinois24,6421.07×
Pennsylvania21,8530.94×
Georgia21,4651.01×
Ohio20,9770.99×
North Carolina20,9581.01×
Michigan16,7690.93×
Virginia16,1670.96×
Massachusetts15,3911.13×
New Jersey15,3840.88×
Washington15,0691.09×
Tennessee14,8911.08×
Indiana13,5571.08×
Colorado12,7971.18×
Missouri12,4181.12×
Wisconsin10,0080.97×
Kentucky9,8791.14×
Arizona9,8770.7×
South Carolina9,8100.95×
Minnesota9,7470.99×
Louisiana9,4691.07×
Oklahoma9,2531.21×
Maryland9,2250.78×
Oregon8,9721.14×
Utah7,1041.15×
Alabama6,9390.72×
Arkansas6,7701.19×
Connecticut6,5070.94×
Kansas6,1611.14×
Iowa5,8381.03×
Nevada5,6790.85×
Mississippi5,4360.96×
New Mexico3,6361.05×
Idaho3,6251.05×
Nebraska3,4431×
West Virginia2,9780.93×
New Hampshire2,7151×
Maine2,3720.96×
Montana2,2921.2×
Rhode Island2,2131.01×
Washington, District of Columbia2,0731×
Hawaii2,0500.69×
North Dakota1,5541.1×
South Dakota1,4910.94×
Delaware1,4200.75×
Vermont1,2061×
Alaska9520.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dallas Buyers Club audience
BrandAffinityCategory
Jason Schwartzman87.05×Movies & TV
Magnolia (film)55.67×Movies & TV
Casey Affleck79.68×Movies & TV
Tom Hardy35.24×Movies & TV
Elizabeth Banks33.69×Movies & TV
Wes Anderson42.04×Movies & TV
Bill Murray30.25×Movies & TV
Adam West59.25×Movies & TV
Edward Norton38.56×Movies & TV
Olivia Munn27.14×Movies & TV
Kat Dennings24.47×Movies & TV
Cameron Monaghan39.05×Movies & TV
Déjà Vu (2006 film)35.56×Movies & TV
Traffic (2000 film)27.8×Movies & TV
Galaxy (chocolate)38.21×Food & Beverages
Jason Segel33.12×Movies & TV
Ewha Womans University67.7×Business & Career
Tilda Swinton35.8×Movies & TV
Moonrise Kingdom51.23×Movies & TV
Juliette Binoche61.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dallas Buyers Club audience
TraitClusterScore
Social Media UsageJOY1.59
LGBTQ+ IdentityOPEN1.47
ExtroversionTHRILL1.4
IndulgenceJOY1.35
TraditionCONSERVATISM1.34
SpiritualityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Dallas Buyers Club
CountryShare
United States24.4%
United Kingdom5.8%
France5.1%

See Dallas Buyers Club audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Dallas Buyers Club have in United States?

Dallas Buyers Club has an estimated audience of 688,306 people in United States, concentrated in California and Texas.

What is the gender split and age of Dallas Buyers Club fans?

63.1% of Dallas Buyers Club fans are female, 36.9% are male, with an average age of 42.5 years.

Which brands do Dallas Buyers Club fans like most?

Dallas Buyers Club fans show strongest brand affinity for Jason Schwartzman (87.05×), Magnolia (film) (55.67×), and Casey Affleck (79.68×) over the country average.

Where do Dallas Buyers Club fans live in United States?

Dallas Buyers Club fans in United States are most concentrated in California (reach 82,651), Texas (reach 81,125), and Florida (reach 43,212). These three regions account for the largest share of the active audience.

What other brands do Dallas Buyers Club fans also like?

Beyond Dallas Buyers Club itself, the audience over-indexes on Magnolia (film) (55.67×), Casey Affleck (79.68×), Tom Hardy (35.24×), and Elizabeth Banks (33.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas Buyers Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.