Rascasse Audience Intelligence

Dallas Buyers Club Audience in United States

A data profile of the people who buy, follow and care about Dallas Buyers Club in United States — modelled from more than twelve digital signal sources. Dallas Buyers Club has an estimated audience of 669,847 people in United States.

#2603among Movie / TV Show / Series in United States#5707in Movies & TV

The average Dallas Buyers Club fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Magnolia (film), Jason Schwartzman, Casey Affleck, with strongest over-indexing on Magnolia (film) (55.67× the country average).

Demographically, the Dallas Buyers Club audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dallas Buyers Club fan in United States is more female, around 42.5 years old, with strong Spirituality tendencies and a notable affinity for Magnolia (film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dallas Buyers Club profile in United States.

Audience size
670K
in United States
Gender
63.1%♀
36.9% male
Age
42.5
average years
Country rank
#30699
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dallas Buyers Club viewers

63.1% are female, 36.9% are male, average age 42.5.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Dallas Buyers Club audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.5
Estimated audience size669,847
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Dallas Buyers Club audience in United States
Age bracketShare%
16-1919%
20-2911%
30-3916%
40-4924%
50+30%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Dallas Buyers Club audience comes from United States.

Worldwide audience distribution share by country for Dallas Buyers Club
CountryShare
United States23.3%
France5.8%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dallas Buyers Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Dallas Buyers Club fans by region: top regions in United States
#RegionReachAffinity×
01Texas~80K1.28×
02Oklahoma~9K1.21×
03Arkansas~7K1.19×
04Montana~2K1.18×
05Kentucky~10K1.14×
06Utah~7K1.13×
07Colorado~10K1.12×
08Kansas~6K1.11×
09North Dakota~2K1.11×
10Oregon~9K1.10×
11Massachusetts~10K1.08×
12Missouri~10K1.08×
13Idaho~4K1.08×
14Louisiana~9K1.06×
15New Mexico~4K1.06×
16Vermont~1K1.06×
17Tennessee~10K1.05×
18Iowa~6K1.05×
19Nebraska~4K1.05×
20California~80K1.04×
21Washington~10K1.04×
22Indiana~10K1.04×
23Washington, District of Columbia~2K1.03×
24New Hampshire~3K1.02×
25Illinois~20K1.01×
26Rhode Island~2K1.01×
27South Dakota~2K1.01×
28Maine~2K0.99×
29Mississippi~6K0.98×
30West Virginia~3K0.98×
31Ohio~20K0.97×
32North Carolina~20K0.97×
33Minnesota~10K0.97×
34Wisconsin~10K0.96×
35Georgia~20K0.95×
36Connecticut~6K0.94×
37New York~40K0.92×
38Pennsylvania~20K0.92×
39Virginia~20K0.92×
40South Carolina~10K0.92×
41Florida~40K0.90×
42Michigan~20K0.90×
43Alaska~1K0.90×
44Nevada~6K0.87×
45Alabama~8K0.85×
46New Jersey~10K0.84×
47Arizona~10K0.82×
48Delaware~2K0.80×
49Maryland~9K0.78×
50Hawaii~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Dallas Buyers Club, United States
0.74×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dallas Buyers Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dallas Buyers Club audience
#·InterestCategoryAffinity×
01Jason SchwartzmanMovies & TV87.05×
02Casey AffleckMovies & TV79.68×
03Ewha Womans UniversityBusiness & Career67.70×
04Adam WestMovies & TV59.25×
05Magnolia (film)Movies & TV55.67×
06Moonrise KingdomMovies & TV51.23×
07Wes AndersonMovies & TV42.04×
08Cameron MonaghanMovies & TV39.05×
09Edward NortonMovies & TV38.56×
10Galaxy (chocolate)Food & Beverages38.21×
11Tilda SwintonMovies & TV35.80×
12Déjà Vu (2006 film)Movies & TV35.56×
13Tom HardyMovies & TV35.24×
14Elizabeth BanksMovies & TV33.69×
15Jason SegelMovies & TV33.12×
16Bill MurrayMovies & TV30.25×
17Traffic (2000 film)Movies & TV27.80×
18Aaron PaulMovies & TV27.48×
19Olivia MunnMovies & TV27.14×
20Kat DenningsMovies & TV24.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dallas Buyers Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dallas Buyers Club audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.80×
ExtroversionTHRILL1.34×
PatriotismCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dallas Buyers Club audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
Luxury OrientationPREMIUM0.91×
Career OrientationPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dallas Buyers Club have in United States?

Dallas Buyers Club has an estimated audience of 669,847 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dallas Buyers Club viewers?

63.1% of Dallas Buyers Club fans are female, 36.9% are male, with an average age of 42.5 years.

03

Which brands do Dallas Buyers Club fans like most?

Dallas Buyers Club fans show strongest brand affinity for Magnolia (film) (55.67×), Jason Schwartzman (87.05×), and Casey Affleck (79.68×) over the country average.

04

Where do Dallas Buyers Club fans live in United States?

Dallas Buyers Club fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dallas Buyers Club fans also like?

Beyond Dallas Buyers Club itself, the audience over-indexes on Jason Schwartzman (87.05×), Casey Affleck (79.68×), Bill Murray (30.25×), and Tom Hardy (35.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dallas Buyers Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas Buyers Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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