A data profile of the people who buy, follow and care about Déjà Vu (2006 film) in United States — modelled from more than twelve digital signal sources. Déjà Vu (2006 film) has an estimated audience of 2,334,929 people in United States.
The average Déjà Vu (2006 film) fan in United States is 44.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include David Harbour, Winona Ryder, Miami Vice, with strongest over-indexing on David Harbour (67.21× the country average).
Demographically, the Déjà Vu (2006 film) audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Déjà Vu (2006 film) fan in United States is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for David Harbour.
The key figures that characterise the Déjà Vu (2006 film) profile in United States.
58.7% are female, 41.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 44.1 |
| Estimated audience size | 2,334,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
Where the Déjà Vu (2006 film) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Michigan | ~100K | 1.75× | |
| 02 | Oklahoma | ~40K | 1.44× | |
| 03 | Nevada | ~30K | 1.29× | |
| 04 | Hawaii | ~10K | 1.28× | |
| 05 | Tennessee | ~60K | 1.26× | |
| 06 | Illinois | ~90K | 1.23× | |
| 07 | Minnesota | ~40K | 1.23× | |
| 08 | Louisiana | ~40K | 1.23× | |
| 09 | Indiana | ~50K | 1.19× | |
| 10 | Nebraska | ~10K | 1.19× | |
| 11 | New York | ~200K | 1.18× | |
| 12 | California | ~300K | 1.16× | |
| 13 | New Hampshire | ~10K | 1.16× | |
| 14 | Mississippi | ~20K | 1.15× | |
| 15 | Alabama | ~30K | 1.09× | |
| 16 | Washington | ~50K | 1.06× | |
| 17 | Maryland | ~40K | 1.06× | |
| 18 | Colorado | ~40K | 1.05× | |
| 19 | Florida | ~200K | 1.03× | |
| 20 | Georgia | ~70K | 1.01× | |
| 21 | Alaska | ~5K | 0.98× | |
| 22 | North Carolina | ~70K | 0.97× | |
| 23 | Missouri | ~40K | 0.96× | |
| 24 | Virginia | ~50K | 0.95× | |
| 25 | Texas | ~200K | 0.94× | |
| 26 | Maine | ~8K | 0.93× | |
| 27 | Washington, District of Columbia | ~6K | 0.93× | |
| 28 | Iowa | ~20K | 0.92× | |
| 29 | New Jersey | ~50K | 0.91× | |
| 30 | Oregon | ~20K | 0.91× | |
| 31 | Arkansas | ~20K | 0.91× | |
| 32 | Massachusetts | ~40K | 0.90× | |
| 33 | Kentucky | ~30K | 0.90× | |
| 34 | Utah | ~20K | 0.90× | |
| 35 | South Carolina | ~30K | 0.89× | |
| 36 | Arizona | ~40K | 0.88× | |
| 37 | Wisconsin | ~30K | 0.88× | |
| 38 | Idaho | ~10K | 0.88× | |
| 39 | Ohio | ~60K | 0.87× | |
| 40 | Pennsylvania | ~70K | 0.86× | |
| 41 | West Virginia | ~9K | 0.86× | |
| 42 | Kansas | ~20K | 0.84× | |
| 43 | Delaware | ~5K | 0.84× | |
| 44 | Connecticut | ~20K | 0.83× | |
| 45 | New Mexico | ~9K | 0.82× | |
| 46 | North Dakota | ~4K | 0.82× | |
| 47 | South Dakota | ~4K | 0.81× | |
| 48 | Rhode Island | ~6K | 0.80× | |
| 49 | Vermont | ~3K | 0.80× | |
| 50 | Montana | ~5K | 0.77× |
The strongest cross-interests of the Déjà Vu (2006 film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wool and the Gang | Home & Garden | 123.94× | ||
| 02 | David Harbour | Movies & TV | 67.21× | ||
| 03 | Miami Vice | Movies & TV | 61.54× | ||
| 04 | Zero Dark Thirty | Movies & TV | 46.77× | ||
| 05 | Winona Ryder | Movies & TV | 44.98× | ||
| 06 | Dallas Buyers Club | Movies & TV | 35.56× | ||
| 07 | Molly Ringwald | Movies & TV | 20.00× | ||
| 08 | Stephen Lang | Movies & TV | 20.00× | ||
| 09 | Christian Slater | Movies & TV | 20.00× | ||
| 10 | Casey Affleck | Movies & TV | 20.00× | ||
| 11 | Gangs of New York | Movies & TV | 20.00× | ||
| 12 | Josh Duhamel | Fashion & Accessoires | 19.44× | ||
| 13 | Ron Perlman | Movies & TV | 17.78× | ||
| 14 | Blade Runner | Movies & TV | 14.74× | ||
| 15 | Eyes Wide Shut | Movies & TV | 14.67× | ||
| 16 | Edward Norton | Movies & TV | 14.67× | ||
| 17 | Seth Green | Movies & TV | 13.40× | ||
| 18 | Jennifer Love Hewitt | Movies & TV | 13.00× | ||
| 19 | Inception | Movies & TV | 12.03× | ||
| 20 | Javier Bardem | Movies & TV | 10.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Individualism | JOY | 1.53× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Design Affinity | PREMIUM | 0.81× |
Déjà Vu (2006 film) has an estimated audience of 2,334,929 people in United States, concentrated in California and Texas.
58.7% of Déjà Vu (2006 film) fans are female, 41.3% are male, with an average age of 44.1 years.
Déjà Vu (2006 film) fans show strongest brand affinity for David Harbour (67.21×), Winona Ryder (44.98×), and Miami Vice (61.54×) over the country average.
Déjà Vu (2006 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Déjà Vu (2006 film) itself, the audience over-indexes on Winona Ryder (44.98×), Miami Vice (61.54×), Wool and the Gang (123.94×), and Zero Dark Thirty (46.77×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Déjà Vu (2006 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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