Blade Runner Audience in United States

Blade Runner logo

Blade Runner has an estimated audience of 2,773,537 people in United States. 34.4% are female, 65.6% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Peacemaker, Shutdown, Resistance (series), Interstellar (film), Tron: Legacy.

The average Blade Runner fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peacemaker, Shutdown, Resistance (series), with strongest over-indexing on Peacemaker (16.84× the country average). Demographically, the Blade Runner audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of Blade Runner fans

Demographic split for Blade Runner audience in United States
MetricValue
Female34.4%
Male65.6%
Average age35.8
Estimated audience size2,773,537

Audience persona

The typical Blade Runner fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Peacemaker.

Top regions in United States

Top regions ranked by reach for Blade Runner in United States
RegionReachAffinity
California422,6111.39×
Texas260,7911.09×
Florida177,8030.95×
New York170,8881.1×
Illinois96,4481.04×
Pennsylvania90,5080.97×
Ohio81,8860.96×
Georgia80,7160.94×
Washington80,0491.44×
North Carolina75,6570.91×
Michigan70,9210.98×
Virginia70,5671.04×
New Jersey67,3390.95×
Arizona64,2851.14×
Massachusetts63,3621.16×
Colorado55,5511.27×
Tennessee51,4880.93×
Indiana48,7990.96×
Missouri46,4791.04×
Oregon46,3711.46×
Maryland46,2430.97×
Wisconsin41,8821×
Minnesota41,3021.04×
Utah35,5561.43×
Kentucky33,5690.97×
South Carolina31,3550.75×
Oklahoma31,1231.01×
Louisiana28,2080.79×
Connecticut28,1331.01×
Alabama27,7890.72×
Nevada27,3271.02×
Kansas22,5791.03×
Iowa20,3820.89×
Arkansas19,6120.86×
Mississippi14,9370.65×
Idaho14,6931.06×
Nebraska13,8591×
New Mexico13,4540.97×
Hawaii11,1670.94×
New Hampshire10,9341×
West Virginia10,5090.81×
Maine9,9101×
Montana8,6391.12×
Washington, District of Columbia8,4551.01×
Rhode Island7,8660.89×
Alaska6,1201.03×
Delaware5,6140.73×
South Dakota5,3500.83×
Vermont4,8080.99×
North Dakota4,7990.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blade Runner audience
BrandAffinityCategory
Peacemaker16.84×Movies & TV
Shutdown43.85×Music & Radio
Resistance (series)42.22×Games
Interstellar (film)36.43×Movies & TV
Tron: Legacy51.46×Movies & TV
Dune23.88×Movies & TV
Superman5.76×Movies & TV
Mad Max (franchise)51.54×Movies & TV
Chronicle (film)32.79×Movies & TV
Orbital (band)44.75×Music & Radio
Starship Troopers (film)37.35×Movies & TV
District 943.85×Movies & TV
Blade (film)22.39×Movies & TV
Alien (franchise)31.24×Movies & TV
Cloud Atlas (film)50.49×Movies & TV
Brazil (1985 film)16.95×Movies & TV
Captain America (1990 film)19.11×Movies & TV
Lost in Space35.87×Movies & TV
Monsters vs. Aliens28.42×Movies & TV
Planet of the Apes29.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blade Runner audience
TraitClusterScore
Early Adopter MentalityPOWER1.77
TraditionCONSERVATISM1.7
PatriotismCONSERVATISM1.58
IndividualismJOY1.5
SustainabilityBALANCE1.34
ExtroversionTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Blade Runner
CountryShare
United States24.4%
Brazil7.2%
Italy6.0%

See Blade Runner audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does Blade Runner have in United States?

Blade Runner has an estimated audience of 2,773,537 people in United States, concentrated in California and Texas.

What is the gender split and age of Blade Runner fans?

34.4% of Blade Runner fans are female, 65.6% are male, with an average age of 35.8 years.

Which brands do Blade Runner fans like most?

Blade Runner fans show strongest brand affinity for Peacemaker (16.84×), Shutdown (43.85×), and Resistance (series) (42.22×) over the country average.

Where do Blade Runner fans live in United States?

Blade Runner fans in United States are most concentrated in California (reach 422,611), Texas (reach 260,791), and Florida (reach 177,803). These three regions account for the largest share of the active audience.

What other brands do Blade Runner fans also like?

Beyond Blade Runner itself, the audience over-indexes on Shutdown (43.85×), Resistance (series) (42.22×), Interstellar (film) (36.43×), and Tron: Legacy (51.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blade Runner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.