Miami Vice Audience in United States

Miami Vice logo

Miami Vice has an estimated audience of 1,461,522 people in United States. 27.7% are female, 72.3% are male, average age 38.3. Top regions: Florida, California, Texas. Top brand affinities: The Rock (film), LIVE MUSIC CLUB, Guy Ritchie, Crank (film), True Lies.

The average Miami Vice fan in United States is 38.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include The Rock (film), LIVE MUSIC CLUB, Guy Ritchie, with strongest over-indexing on The Rock (film) (141.36× the country average). Demographically, the Miami Vice audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Miami Vice fans

Demographic split for Miami Vice audience in United States
MetricValue
Female27.7%
Male72.3%
Average age38.3
Estimated audience size1,461,522

Audience persona

The typical Miami Vice fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for The Rock (film).

Top regions in United States

Top regions ranked by reach for Miami Vice in United States
RegionReachAffinity
Florida201,3442.03×
California156,1180.97×
Texas120,2220.96×
New York87,3921.07×
Illinois51,7371.06×
Pennsylvania51,6171.05×
North Carolina49,9931.14×
Georgia49,0271.09×
Ohio48,5231.08×
Michigan37,8230.99×
Virginia37,1421.04×
New Jersey36,8660.99×
Arizona36,2641.22×
Tennessee35,2191.2×
Alabama30,0781.47×
Massachusetts28,1500.98×
Washington27,7500.95×
Indiana27,1871.02×
South Carolina24,5471.12×
Missouri24,0831.02×
Maryland23,4760.93×
Colorado21,7600.94×
Louisiana20,3451.08×
Wisconsin20,1880.92×
Kentucky19,3091.05×
Minnesota18,0370.86×
Oregon15,5050.93×
Oklahoma15,1760.94×
Connecticut14,4220.98×
Nevada14,2241.01×
Mississippi12,6221.05×
Arkansas12,5601.04×
Utah10,9920.84×
Iowa10,9130.91×
Kansas10,1570.88×
West Virginia7,0421.03×
New Mexico6,8640.94×
Nebraska6,5220.89×
Idaho6,4910.89×
Hawaii5,5760.89×
New Hampshire5,2290.91×
Washington, District of Columbia4,7621.08×
Maine4,6890.9×
Rhode Island4,4860.96×
Montana3,5940.89×
Delaware3,5250.87×
Alaska2,7970.89×
South Dakota2,4740.73×
North Dakota2,4570.82×
Vermont2,0000.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami Vice audience
BrandAffinityCategory
The Rock (film)141.36×Movies & TV
LIVE MUSIC CLUB433.08×
Guy Ritchie82.16×Movies & TV
Crank (film)120.96×Movies & TV
True Lies140.54×Movies & TV
Battle: Los Angeles185.63×Movies & TV
Animal Kingdom (film)47.3×Movies & TV
Haywire (film)88.9×Movies & TV
Cellular (film)116.36×Movies & TV
In Bruges126.12×Movies & TV
Ronin (film)116.49×Movies & TV
Déjà Vu (2006 film)61.54×Movies & TV
Rambo (film series)58.56×Movies & TV
Machete (film)66.27×Movies & TV
3 Days to Kill161.75×Movies & TV
Traffic (2000 film)38.84×Movies & TV
Heat (1995 film)24.51×Movies & TV
Act of Valor141.91×Movies & TV
Total Recall (2012 film)84.88×Movies & TV
The Losers (film)131.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami Vice audience
TraitClusterScore
PatriotismCONSERVATISM1.94
Need for SecurityCONSERVATISM1.39
Risk AppetiteTHRILL1.37
Quality AwarenessPREMIUM1.33
Early Adopter MentalityPOWER1.23
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Miami Vice
CountryShare
United States33.3%
Germany8.0%
United Kingdom7.9%

See Miami Vice audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Miami Vice have in United States?

Miami Vice has an estimated audience of 1,461,522 people in United States, concentrated in Florida and California.

What is the gender split and age of Miami Vice fans?

27.7% of Miami Vice fans are female, 72.3% are male, with an average age of 38.3 years.

Which brands do Miami Vice fans like most?

Miami Vice fans show strongest brand affinity for The Rock (film) (141.36×), LIVE MUSIC CLUB (433.08×), and Guy Ritchie (82.16×) over the country average.

Where do Miami Vice fans live in United States?

Miami Vice fans in United States are most concentrated in Florida (reach 201,344), California (reach 156,118), and Texas (reach 120,222). These three regions account for the largest share of the active audience.

What other brands do Miami Vice fans also like?

Beyond Miami Vice itself, the audience over-indexes on LIVE MUSIC CLUB (433.08×), Guy Ritchie (82.16×), Crank (film) (120.96×), and True Lies (140.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Vice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.