Rascasse Audience Intelligence

Miami Vice Audience in United States

A data profile of the people who buy, follow and care about Miami Vice in United States — modelled from more than twelve digital signal sources. Miami Vice has an estimated audience of 1,541,542 people in United States.

#309among TV series in United States#1164among Movie / TV Show / Series in United States#2872in Movies & TV

The average Miami Vice fan in United States is 38.3 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include The Rock (film), LIVE MUSIC CLUB, Crank (film), with strongest over-indexing on The Rock (film) (141.36× the country average).

Demographically, the Miami Vice audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami Vice fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for The Rock (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Vice profile in United States.

Audience size
1.5M
in United States
Gender
27.7%♀
72.3% male
Age
38.3
average years
Country rank
#17381
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami Vice viewers

27.7% are female, 72.3% are male, average age 38.3.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Miami Vice audience in United States
MetricValue
Female27.7%
Male72.3%
Average age38.3
Estimated audience size1,541,542
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Miami Vice audience in United States
Age bracketShare%
16-1925%
20-2915%
30-3919%
40-4923%
50+18%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Miami Vice audience comes from United States.

Worldwide audience distribution share by country for Miami Vice
CountryShare
United States32.0%
Germany7.7%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Vice audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami Vice fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.97×
02Alabama~30K1.41×
03Arkansas~10K1.21×
04Tennessee~30K1.18×
05Arizona~30K1.13×
06South Carolina~20K1.11×
07Mississippi~10K1.11×
08West Virginia~8K1.10×
09North Carolina~50K1.09×
10Louisiana~20K1.08×
11Georgia~50K1.07×
12Washington, District of Columbia~5K1.07×
13Kentucky~20K1.06×
14Ohio~50K1.05×
15Pennsylvania~50K1.03×
16Virginia~40K1.02×
17New York~80K1.01×
18Illinois~50K1.01×
19Missouri~20K1.01×
20Rhode Island~5K1.01×
21Michigan~40K0.99×
22Indiana~30K0.99×
23Connecticut~10K0.98×
24Nevada~10K0.98×
25New Jersey~40K0.96×
26Massachusetts~30K0.96×
27Oklahoma~20K0.96×
28Alaska~3K0.95×
29New Hampshire~5K0.94×
30Maine~5K0.94×
31Maryland~20K0.93×
32New Mexico~7K0.93×
33Idaho~7K0.93×
34California~100K0.92×
35Washington~30K0.92×
36Colorado~20K0.92×
37Oregon~20K0.92×
38Montana~4K0.92×
39Delaware~4K0.92×
40Texas~100K0.91×
41Wisconsin~20K0.91×
42Iowa~10K0.91×
43Nebraska~7K0.91×
44Kansas~10K0.90×
45Hawaii~6K0.90×
46North Dakota~3K0.90×
47Minnesota~20K0.86×
48Vermont~2K0.85×
49Utah~10K0.81×
50South Dakota~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Miami Vice, United States
0.81×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Vice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Vice audience
#·InterestCategoryAffinity×
01LIVE MUSIC CLUBTopic433.08×
02Battle: Los AngelesMovies & TV185.63×
033 Days to KillMovies & TV161.75×
04Act of ValorMovies & TV141.91×
05The Rock (film)Movies & TV141.36×
06True LiesMovies & TV140.54×
07In BrugesMovies & TV126.12×
08Crank (film)Movies & TV120.96×
09Ronin (film)Movies & TV116.49×
10Cellular (film)Movies & TV116.36×
11Under SiegeMovies & TV107.48×
12Haywire (film)Movies & TV88.90×
13Guy RitchieMovies & TV82.16×
14Machete (film)Movies & TV66.27×
15Face/OffMovies & TV63.48×
16Déjà Vu (2006 film)Movies & TV61.54×
17Rambo (film series)Movies & TV58.56×
18Animal Kingdom (film)Movies & TV47.30×
19Traffic (2000 film)Movies & TV38.84×
20Heat (1995 film)Movies & TV24.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Vice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Vice audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
SpiritualityBALANCE1.61×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Vice audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.00×
Healthy LifestyleBALANCE1.01×
SustainabilityBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Vice have in United States?

Miami Vice has an estimated audience of 1,541,542 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Miami Vice viewers?

27.7% of Miami Vice fans are female, 72.3% are male, with an average age of 38.3 years.

03

Which brands do Miami Vice fans like most?

Miami Vice fans show strongest brand affinity for The Rock (film) (141.36×), LIVE MUSIC CLUB (433.08×), and Crank (film) (120.96×) over the country average.

04

Where do Miami Vice fans live in United States?

Miami Vice fans in United States are most concentrated in Florida (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Miami Vice fans also like?

Beyond Miami Vice itself, the audience over-indexes on LIVE MUSIC CLUB (433.08×), Crank (film) (120.96×), Ronin (film) (116.49×), and Guy Ritchie (82.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Miami Vice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Vice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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