Rambo (film series) Audience in United States

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Rambo (film series) has an estimated audience of 2,002,230 people in United States. 26.2% are female, 73.8% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Banshee (TV series), Chuck Norris, Lethal Weapon (TV series), Peacemaker, Machete (film).

The average Rambo (film series) fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Banshee (TV series), Chuck Norris, Lethal Weapon (TV series), with strongest over-indexing on Banshee (TV series) (89.05× the country average). Demographically, the Rambo (film series) audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Rambo (film series) fans

Demographic split for Rambo (film series) audience in United States
MetricValue
Female26.2%
Male73.8%
Average age41.6
Estimated audience size2,002,230

Audience persona

The typical Rambo (film series) fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Banshee (TV series).

Top regions in United States

Top regions ranked by reach for Rambo (film series) in United States
RegionReachAffinity
California243,0141.1×
Texas204,2311.19×
Florida140,6051.04×
New York105,8280.95×
Illinois73,8661.11×
Pennsylvania66,4550.99×
North Carolina65,5641.09×
Georgia65,2541.06×
Ohio62,5021.01×
Arizona50,7021.24×
New Jersey49,6790.98×
Michigan49,3260.94×
Virginia47,0380.96×
Tennessee44,6271.11×
Washington43,0931.07×
Indiana38,1561.04×
Alabama35,7271.28×
Massachusetts35,4810.9×
Missouri31,8420.99×
South Carolina31,1601.03×
Colorado30,3580.96×
Maryland30,2760.88×
Kentucky27,5671.1×
Wisconsin27,4250.91×
Minnesota27,3020.95×
Louisiana26,9751.04×
Oklahoma26,0501.17×
Oregon22,6480.99×
Utah20,8971.17×
Connecticut19,2320.96×
Arkansas18,9791.15×
Nevada18,3630.95×
Mississippi17,1021.04×
Iowa15,9820.97×
Kansas14,7900.94×
Idaho11,0811.1×
New Mexico10,6641.06×
Nebraska10,3941.04×
West Virginia10,3671.11×
Hawaii7,1050.83×
New Hampshire6,8840.87×
Maine6,1780.86×
Rhode Island5,8870.92×
Montana5,2480.94×
Washington, District of Columbia4,5780.76×
Alaska4,4101.03×
South Dakota4,1930.91×
Delaware4,1840.76×
North Dakota3,8870.94×
Vermont2,7670.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rambo (film series) audience
BrandAffinityCategory
Banshee (TV series)89.05×Movies & TV
Chuck Norris25.83×Movies & TV
Lethal Weapon (TV series)92.59×Movies & TV
Peacemaker10.14×Movies & TV
Machete (film)60.88×Movies & TV
Jake Gyllenhaal26.37×Movies & TV
Night at the Museum51.96×Movies & TV
Martin Starr73.03×Movies & TV
Guy Ritchie40.21×Movies & TV
The Rock (film)23.08×Movies & TV
Mission: Impossible (film series)17.26×Movies & TV
Air Force One (film)49.1×Movies & TV
Sylvester Stallone17.18×Movies & TV
Tye Sheridan45.62×Movies & TV
Crank (film)45.69×Movies & TV
Animal Kingdom (film)20.37×Movies & TV
The Expendables (film series)54.49×Movies & TV
Full Metal Jacket29.54×Movies & TV
Miami Vice36.74×Movies & TV
Superman3.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rambo (film series) audience
TraitClusterScore
PatriotismCONSERVATISM2.69
Risk AppetiteTHRILL1.33
Need for SecurityCONSERVATISM1.33
TraditionCONSERVATISM1.18
Early Adopter MentalityPOWER1.17
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Rambo (film series)
CountryShare
United States24.3%
Brazil14.8%
Germany6.0%

See Rambo (film series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Rambo (film series) have in United States?

Rambo (film series) has an estimated audience of 2,002,230 people in United States, concentrated in California and Texas.

What is the gender split and age of Rambo (film series) fans?

26.2% of Rambo (film series) fans are female, 73.8% are male, with an average age of 41.6 years.

Which brands do Rambo (film series) fans like most?

Rambo (film series) fans show strongest brand affinity for Banshee (TV series) (89.05×), Chuck Norris (25.83×), and Lethal Weapon (TV series) (92.59×) over the country average.

Where do Rambo (film series) fans live in United States?

Rambo (film series) fans in United States are most concentrated in California (reach 243,014), Texas (reach 204,231), and Florida (reach 140,605). These three regions account for the largest share of the active audience.

What other brands do Rambo (film series) fans also like?

Beyond Rambo (film series) itself, the audience over-indexes on Chuck Norris (25.83×), Lethal Weapon (TV series) (92.59×), Peacemaker (10.14×), and Machete (film) (60.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rambo (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.