Lethal Weapon (TV series) Audience in United States

Lethal Weapon (TV series) has an estimated audience of 1,167,089 people in United States. 38.4% are female, 61.6% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Jake Gyllenhaal, Elizabeth Banks, Rambo (film series), Autism Awareness, Diabetes mellitus awareness.

The average Lethal Weapon (TV series) fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jake Gyllenhaal, Elizabeth Banks, Rambo (film series), with strongest over-indexing on Jake Gyllenhaal (63.93× the country average). Demographically, the Lethal Weapon (TV series) audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Lethal Weapon (TV series) fans

Demographic split for Lethal Weapon (TV series) audience in United States
MetricValue
Female38.4%
Male61.6%
Average age42.8
Estimated audience size1,167,089

Audience persona

The typical Lethal Weapon (TV series) fan in United States is more male, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Jake Gyllenhaal.

Top regions in United States

Top regions ranked by reach for Lethal Weapon (TV series) in United States
RegionReachAffinity
California105,2510.82×
Texas98,7310.98×
Florida69,2440.88×
New York51,6540.79×
Pennsylvania40,9351.04×
Ohio38,6351.07×
Illinois38,5980.99×
North Carolina35,1931×
Georgia34,5190.96×
Michigan32,5751.07×
Arizona27,6431.16×
Tennessee26,6381.14×
Virginia25,5190.9×
Missouri24,0851.28×
Indiana23,2981.09×
New Jersey22,8060.77×
Washington22,6350.97×
Alabama19,4881.2×
Wisconsin17,7361.01×
South Carolina17,7241.01×
Kentucky17,3411.19×
Oklahoma17,1211.32×
Massachusetts16,7200.73×
Colorado16,6730.91×
Maryland15,8960.79×
Louisiana15,1291.01×
Minnesota15,1090.9×
Oregon14,1911.06×
Arkansas11,2071.17×
Nevada11,0210.98×
Kansas10,9921.2×
Mississippi10,8271.13×
Iowa10,7941.12×
Connecticut9,3690.8×
Utah9,3630.9×
Idaho7,1701.23×
Nebraska6,2811.07×
West Virginia6,2291.15×
New Mexico5,9211.01×
New Hampshire4,2060.91×
Maine4,2021.01×
Montana4,0031.24×
Hawaii3,5440.71×
Alaska3,0011.2×
Rhode Island2,9650.8×
South Dakota2,9261.08×
Delaware2,5180.78×
North Dakota2,4291.01×
Washington, District of Columbia2,0930.6×
Wyoming1,9561.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lethal Weapon (TV series) audience
BrandAffinityCategory
Jake Gyllenhaal63.93×Movies & TV
Elizabeth Banks75.36×Movies & TV
Rambo (film series)57.8×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
The Mentalist51.11×Movies & TV
Sharon Osbourne17.96×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Isla Fisher19.75×Movies & TV
Miami Vice32.91×Movies & TV
Rachel Weisz20×Movies & TV
Dennis Quaid16.18×Movies & TV
JuJu Smith-Schuster43.29×Sports
Income tax13.19×Business & Career
Michael Fassbender20×Movies & TV
James McAvoy20×Movies & TV
Tom Cruise8×Movies & TV
Keri Russell14.93×Movies & TV
The Good, the Bad and the Ugly23.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lethal Weapon (TV series) audience
TraitClusterScore
TraditionCONSERVATISM1.4
PatriotismCONSERVATISM1.4
Risk AppetiteTHRILL1.3
Community OrientationOPEN1.27
Social Media UsageJOY1.16
IndulgenceJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Lethal Weapon (TV series)
CountryShare
United States38.7%
Germany13.8%
United Kingdom9.6%

See Lethal Weapon (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Lethal Weapon (TV series) have in United States?

Lethal Weapon (TV series) has an estimated audience of 1,167,089 people in United States, concentrated in California and Texas.

What is the gender split and age of Lethal Weapon (TV series) fans?

38.4% of Lethal Weapon (TV series) fans are female, 61.6% are male, with an average age of 42.8 years.

Which brands do Lethal Weapon (TV series) fans like most?

Lethal Weapon (TV series) fans show strongest brand affinity for Jake Gyllenhaal (63.93×), Elizabeth Banks (75.36×), and Rambo (film series) (57.8×) over the country average.

Where do Lethal Weapon (TV series) fans live in United States?

Lethal Weapon (TV series) fans in United States are most concentrated in California (reach 105,251), Texas (reach 98,731), and Florida (reach 69,244). These three regions account for the largest share of the active audience.

What other brands do Lethal Weapon (TV series) fans also like?

Beyond Lethal Weapon (TV series) itself, the audience over-indexes on Elizabeth Banks (75.36×), Rambo (film series) (57.8×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lethal Weapon (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.