Rascasse Audience Intelligence

Lethal Weapon (TV series) Audience in United States

A data profile of the people who buy, follow and care about Lethal Weapon (TV series) in United States — modelled from more than twelve digital signal sources. Lethal Weapon (TV series) has an estimated audience of 1,174,258 people in United States.

#1554among Movie / TV Show / Series in United States#3718in Movies & TV

The average Lethal Weapon (TV series) fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elizabeth Banks, Jake Gyllenhaal, JuJu Smith-Schuster, with strongest over-indexing on Elizabeth Banks (171.7× the country average).

Demographically, the Lethal Weapon (TV series) audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lethal Weapon (TV series) fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Elizabeth Banks.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lethal Weapon (TV series) profile in United States.

Audience size
1.2M
in United States
Gender
38.4%♀
61.6% male
Age
42.8
average years
Country rank
#21190
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lethal Weapon (TV series) viewers

38.4% are female, 61.6% are male, average age 42.8.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Lethal Weapon (TV series) audience in United States
MetricValue
Female38.4%
Male61.6%
Average age42.8
Estimated audience size1,174,258
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Lethal Weapon (TV series) audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3924%
40-4923%
50+27%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Lethal Weapon (TV series) audience comes from United States.

Worldwide audience distribution share by country for Lethal Weapon (TV series)
CountryShare
United States39.0%
Germany12.6%
United Kingdom10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lethal Weapon (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lethal Weapon (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.30×
02Oklahoma~20K1.29×
03Montana~4K1.27×
04Idaho~7K1.26×
05Missouri~20K1.23×
06Alabama~20K1.21×
07West Virginia~7K1.21×
08Wyoming~2K1.19×
09Arkansas~10K1.17×
10Kansas~10K1.17×
11Kentucky~20K1.16×
12Arizona~30K1.15×
13Mississippi~10K1.14×
14Tennessee~30K1.12×
15Iowa~10K1.12×
16South Dakota~3K1.11×
17Nebraska~6K1.08×
18North Dakota~3K1.07×
19Indiana~20K1.06×
20New Mexico~6K1.05×
21Ohio~40K1.04×
22Oregon~10K1.04×
23Michigan~30K1.03×
24Louisiana~20K1.01×
25Maine~4K1.01×
26Pennsylvania~40K1.00×
27Wisconsin~20K1.00×
28South Carolina~20K0.99×
29North Carolina~30K0.96×
30Texas~90K0.95×
31Washington~20K0.95×
32Nevada~10K0.95×
33New Hampshire~4K0.95×
34Illinois~40K0.94×
35Georgia~30K0.92×
36Colorado~20K0.89×
37Utah~9K0.89×
38Minnesota~10K0.88×
39Virginia~20K0.87×
40Florida~70K0.85×
41Rhode Island~3K0.84×
42Delaware~3K0.83×
43Connecticut~10K0.81×
44Maryland~20K0.80×
45California~100K0.79×
46New York~50K0.76×
47New Jersey~20K0.75×
48Hawaii~4K0.73×
49Massachusetts~20K0.72×
50Washington, District of Columbia~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Lethal Weapon (TV series), United States
0.63×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lethal Weapon (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lethal Weapon (TV series) audience
#·InterestCategoryAffinity×
01Elizabeth BanksMovies & TV171.70×
02JuJu Smith-SchusterSports160.12×
03Rambo (film series)Movies & TV92.59×
04Jake GyllenhaalMovies & TV80.71×
05Miami ViceMovies & TV42.50×
06The MentalistMovies & TV30.86×
07Isla FisherMovies & TV20.00×
08Michael FassbenderMovies & TV20.00×
09The Good, the Bad and the UglyMovies & TV19.65×
10Indiana Jones (franchise)Movies & TV16.73×
11Keri RussellMovies & TV15.72×
12The CWMovies & TV14.83×
13Dennis QuaidMovies & TV14.38×
14Milla JovovichMovies & TV13.29×
15Sharon OsbourneMovies & TV13.17×
16Rotten TomatoesMovies & TV9.87×
17Tom CruiseMovies & TV8.93×
18Obsessed (2009 film)Movies & TV6.96×
19FedExBusiness & Career4.25×
20RedditInternet & Social Media3.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lethal Weapon (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lethal Weapon (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Convenience OrientationPREMIUM1.50×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lethal Weapon (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Healthy LifestyleBALANCE0.73×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lethal Weapon (TV series) have in United States?

Lethal Weapon (TV series) has an estimated audience of 1,174,258 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lethal Weapon (TV series) viewers?

38.4% of Lethal Weapon (TV series) fans are female, 61.6% are male, with an average age of 42.8 years.

03

Which brands do Lethal Weapon (TV series) fans like most?

Lethal Weapon (TV series) fans show strongest brand affinity for Elizabeth Banks (171.7×), Jake Gyllenhaal (80.71×), and JuJu Smith-Schuster (160.12×) over the country average.

04

Where do Lethal Weapon (TV series) fans live in United States?

Lethal Weapon (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Lethal Weapon (TV series) fans also like?

Beyond Lethal Weapon (TV series) itself, the audience over-indexes on Jake Gyllenhaal (80.71×), JuJu Smith-Schuster (160.12×), Rambo (film series) (92.59×), and Miami Vice (42.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lethal Weapon (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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