Rascasse Audience Intelligence

The CW Audience in United States

A data profile of the people who buy, follow and care about The CW in United States — modelled from more than twelve digital signal sources. The CW has an estimated audience of 4,187,763 people in United States.

#72among TV Channel in United States#841in Movies & TV

The average The CW fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Melissa Rauch, Cynthia Erivo, Pierce Brosnan, with strongest over-indexing on Melissa Rauch (22.58× the country average).

Demographically, the The CW audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The CW fan in United States is more female, around 39.5 years old, with strong Tradition tendencies and a notable affinity for Melissa Rauch.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The CW profile in United States.

Audience size
4.2M
in United States
Gender
60.5%♀
39.5% male
Age
39.5
average years
Country rank
#7739
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The CW

60.5% are female, 39.5% are male, average age 39.5.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for The CW audience in United States
MetricValue
Female60.5%
Male39.5%
Average age39.5
Estimated audience size4,187,763
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the The CW audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

96.0%

of the worldwide The CW audience comes from United States.

Worldwide audience distribution share by country for The CW
CountryShare
United States96.0%
Switzerland0.4%
Israel0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The CW audience in United States is strongest.

Fig. 05

Top regions by affinity

The CW fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~200K1.69×
02Mississippi~50K1.56×
03Washington, District of Columbia~20K1.49×
04South Carolina~90K1.38×
05Idaho~30K1.30×
06West Virginia~30K1.30×
07Kentucky~70K1.26×
08Louisiana~70K1.23×
09Virginia~100K1.22×
10Indiana~90K1.22×
11Illinois~200K1.14×
12Georgia~100K1.12×
13Alabama~70K1.12×
14Oregon~50K1.08×
15Maine~20K1.07×
16Arkansas~40K1.05×
17Washington~90K1.04×
18Tennessee~90K1.03×
19New York~200K1.02×
20Maryland~70K1.02×
21Ohio~100K1.01×
22Nebraska~20K1.00×
23Vermont~7K1.00×
24Iowa~30K0.98×
25North Dakota~8K0.98×
26Missouri~60K0.96×
27Kansas~30K0.95×
28South Dakota~9K0.95×
29Connecticut~40K0.94×
30Delaware~10K0.94×
31Florida~300K0.93×
32Pennsylvania~100K0.93×
33Rhode Island~10K0.92×
34Michigan~100K0.91×
35Minnesota~50K0.91×
36Massachusetts~70K0.90×
37New Hampshire~10K0.90×
38Montana~10K0.90×
39Oklahoma~40K0.88×
40Wisconsin~50K0.85×
41Hawaii~20K0.85×
42Texas~300K0.83×
43New Jersey~90K0.82×
44California~400K0.81×
45Nevada~30K0.79×
46Arizona~70K0.78×
47New Mexico~20K0.77×
48Colorado~50K0.76×
49Alaska~7K0.76×
50Utah~30K0.68×
Fig. 06

Affinity by region

Affinity by region — The CW, United States
0.68×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The CW audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The CW audience
#·InterestCategoryAffinity×
01Nicole CurtisMovies & TV30.66×
02JuJu Smith-SchusterSports27.48×
03Simon HelbergMovies & TV24.94×
04Melissa RauchMovies & TV22.58×
05Deborah Ann WollMovies & TV17.51×
06Krysten RitterMovies & TV15.10×
07Justified (TV series)Movies & TV13.73×
08Pierce BrosnanMovies & TV12.05×
09Daniel CraigMovies & TV11.26×
10Animal Kingdom (TV series)Movies & TV10.98×
11Malcolm in the MiddleMovies & TV10.72×
12Cynthia ErivoMovies & TV10.25×
13Blake LivelyMovies & TV9.23×
14Kaley CuocoMovies & TV8.64×
15ArrowMovies & TV8.06×
16True DetectiveMovies & TV6.17×
17Scarlett JohanssonMovies & TV6.00×
18The White LotusMovies & TV4.91×
19The Gilded AgeMovies & TV4.15×
20PeacemakerMovies & TV2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The CW audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The CW audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.18×
SpiritualityBALANCE1.17×
IndividualismJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The CW audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
Luxury OrientationPREMIUM0.91×
Career OrientationPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The CW have in United States?

The CW has an estimated audience of 4,187,763 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The CW fans?

60.5% of The CW fans are female, 39.5% are male, with an average age of 39.5 years.

03

Which brands do The CW fans like most?

The CW fans show strongest brand affinity for Melissa Rauch (22.58×), Cynthia Erivo (10.25×), and Pierce Brosnan (12.05×) over the country average.

04

Where do The CW fans live in United States?

The CW fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The CW fans also like?

Beyond The CW itself, the audience over-indexes on Cynthia Erivo (10.25×), Pierce Brosnan (12.05×), Nicole Curtis (30.66×), and Arrow (8.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The CW audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The CW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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