The CW Audience in United States

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The CW has an estimated audience of 4,188,994 people in United States. 60.5% are female, 39.5% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Cynthia Erivo, Pierce Brosnan, Euphoria, Blake Lively, Nicole Curtis.

The average The CW fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cynthia Erivo, Pierce Brosnan, Euphoria, with strongest over-indexing on Cynthia Erivo (10.25× the country average). Demographically, the The CW audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of The CW fans

Demographic split for The CW audience in United States
MetricValue
Female60.5%
Male39.5%
Average age39.5
Estimated audience size4,188,994

Audience persona

The typical The CW fan in United States is more female, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Cynthia Erivo.

Top regions in United States

Top regions ranked by reach for The CW in United States
RegionReachAffinity
California413,4220.9×
Texas324,7150.9×
New York269,1601.15×
Florida257,8570.91×
Illinois174,6211.25×
North Carolina160,8211.28×
Georgia158,6551.23×
Pennsylvania135,2130.96×
Ohio135,0611.05×
Virginia106,1601.04×
Michigan104,7170.96×
Indiana100,9681.32×
New Jersey99,8870.94×
Tennessee85,0461.01×
Washington84,3631×
Maryland82,4601.14×
Massachusetts81,8740.99×
South Carolina80,0241.27×
Louisiana75,0881.39×
Arizona67,6160.79×
Alabama65,8371.13×
Missouri64,9180.96×
Mississippi61,0401.77×
Kentucky60,5761.15×
Minnesota58,1350.97×
Oregon55,7441.16×
Wisconsin52,4660.83×
Colorado52,3210.79×
Connecticut43,2861.03×
Oklahoma39,1880.84×
Arkansas36,0971.05×
Nevada33,2310.82×
Kansas32,1520.97×
Iowa31,9430.93×
Idaho24,7621.18×
Utah24,7460.66×
West Virginia22,4641.15×
Nebraska20,2070.96×
Washington, District of Columbia17,2051.37×
Hawaii16,8260.93×
New Mexico14,9440.71×
Maine13,9200.93×
New Hampshire13,2980.81×
Rhode Island12,5190.94×
Delaware10,2740.89×
Montana8,8910.77×
North Dakota7,9520.92×
South Dakota7,4290.77×
Vermont6,3350.86×
Alaska5,2000.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The CW audience
BrandAffinityCategory
Cynthia Erivo10.25×Movies & TV
Pierce Brosnan12.05×Movies & TV
Euphoria2.62×Movies & TV
Blake Lively9.23×Movies & TV
Nicole Curtis30.66×Movies & TV
Animal Kingdom (TV series)10.98×Movies & TV
The White Lotus4.91×Movies & TV
Friends3×Movies & TV
Simon Helberg24.94×Movies & TV
True Detective6.17×Movies & TV
Krysten Ritter15.1×Movies & TV
The Gilded Age4.15×Movies & TV
Kaley Cuoco8.64×Movies & TV
Scarlett Johansson6×Movies & TV
Daniel Craig11.26×Movies & TV
Justified (TV series)13.73×Movies & TV
Peacemaker2.73×Movies & TV
Malcolm in the Middle10.72×Movies & TV
Stranger Things3.76×Movies & TV
JuJu Smith-Schuster27.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The CW audience
TraitClusterScore
Risk AppetiteTHRILL2.15
Luxury OrientationPREMIUM1.6
ExtroversionTHRILL1.4
LGBTQ+ IdentityOPEN1.33
Early Adopter MentalityPOWER1.21
PatriotismCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for The CW
CountryShare
United States91.3%
Brazil5.2%
Switzerland0.3%

See The CW audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The CW have in United States?

The CW has an estimated audience of 4,188,994 people in United States, concentrated in California and Texas.

What is the gender split and age of The CW fans?

60.5% of The CW fans are female, 39.5% are male, with an average age of 39.5 years.

Which brands do The CW fans like most?

The CW fans show strongest brand affinity for Cynthia Erivo (10.25×), Pierce Brosnan (12.05×), and Euphoria (2.62×) over the country average.

Where do The CW fans live in United States?

The CW fans in United States are most concentrated in California (reach 413,422), Texas (reach 324,715), and New York (reach 269,160). These three regions account for the largest share of the active audience.

What other brands do The CW fans also like?

Beyond The CW itself, the audience over-indexes on Pierce Brosnan (12.05×), Euphoria (2.62×), Blake Lively (9.23×), and Nicole Curtis (30.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The CW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.