JuJu Smith-Schuster Audience in United States

JuJu Smith-Schuster logo

JuJu Smith-Schuster has an estimated audience of 614,225 people in United States. 35.3% are female, 64.7% are male, average age 32.8. Top regions: California, Pennsylvania, Texas. Top brand affinities: Carrie-Anne Moss, Kaley Cuoco, Malcolm in the Middle, Lethal Weapon (TV series), Press Your Luck.

The average JuJu Smith-Schuster fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Texas. Top brand affinities include Carrie-Anne Moss, Kaley Cuoco, Malcolm in the Middle, with strongest over-indexing on Carrie-Anne Moss (253.67× the country average). Demographically, the JuJu Smith-Schuster audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of JuJu Smith-Schuster fans

Demographic split for JuJu Smith-Schuster audience in United States
MetricValue
Female35.3%
Male64.7%
Average age32.8
Estimated audience size614,225

Audience persona

The typical JuJu Smith-Schuster fan in United States is more male, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Carrie-Anne Moss.

Top regions in United States

Top regions ranked by reach for JuJu Smith-Schuster in United States
RegionReachAffinity
California56,3270.81×
Pennsylvania43,3902.04×
Texas43,2130.79×
Florida35,9980.84×
Missouri28,1912.76×
New York28,0960.79×
Ohio24,4551.25×
Michigan23,4341.42×
Kansas21,4014.29×
Illinois18,7810.89×
North Carolina18,6710.98×
Georgia16,3930.84×
Virginia16,3251.06×
New Jersey15,8370.98×
Maryland14,3741.32×
Tennessee12,0850.95×
Massachusetts11,4870.92×
Arizona11,1450.86×
Indiana11,0840.96×
Louisiana9,6011.18×
South Carolina8,9430.94×
Washington8,2290.65×
Colorado8,1040.81×
Kentucky7,4280.94×
Wisconsin7,4190.78×
Alabama7,1550.81×
Minnesota6,5220.72×
Iowa6,0431.16×
Oklahoma5,5020.78×
Connecticut5,4320.86×
Nevada4,8760.8×
Mississippi4,8260.93×
Arkansas4,4950.86×
Oregon4,1910.58×
West Virginia3,7651.28×
Utah3,5680.63×
Nebraska3,4121.08×
Hawaii2,5260.93×
New Mexico2,0800.66×
Idaho1,9250.61×
New Hampshire1,8900.76×
Delaware1,8471.06×
Washington, District of Columbia1,7520.92×
Maine1,6640.73×
Rhode Island1,6160.8×
South Dakota1,2630.86×
Montana1,1120.63×
North Dakota9810.75×
Alaska7950.59×
Vermont6300.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JuJu Smith-Schuster audience
BrandAffinityCategory
Carrie-Anne Moss253.67×Fashion & Accessoires
Kaley Cuoco93.17×Movies & TV
Malcolm in the Middle117.17×Movies & TV
Lethal Weapon (TV series)160.12×Movies & TV
Press Your Luck214.27×Movies & TV
The Middle (TV series)94.72×Movies & TV
Interview (magazine)59.66×News
Seinfeld33.8×Movies & TV
Johnny Galecki43.03×Movies & TV
Two Weeks Notice101.15×Movies & TV
Friends5.93×Movies & TV
Arrested Development (TV series)30.95×Movies & TV
Spice World94.61×Movies & TV
Mystic Pizza57.4×Food & Beverages
Law & Order: Special Victims Unit17.73×Movies & TV
Fresh Off the Boat27.35×Movies & TV
Miranda Cosgrove20×Movies & TV
Joanna Lumley33.74×Movies & TV
Will Arnett23.1×Movies & TV
Jennette McCurdy20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JuJu Smith-Schuster audience
TraitClusterScore
Luxury OrientationPREMIUM1.57
Risk AppetiteTHRILL1.33
Early Adopter MentalityPOWER1.26
Family OrientationCONSERVATISM1.22
IndulgenceJOY1.21
Pet OwnershipJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for JuJu Smith-Schuster
CountryShare
United States83.0%
Canada2.8%
China1.4%

See JuJu Smith-Schuster audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does JuJu Smith-Schuster have in United States?

JuJu Smith-Schuster has an estimated audience of 614,225 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of JuJu Smith-Schuster fans?

35.3% of JuJu Smith-Schuster fans are female, 64.7% are male, with an average age of 32.8 years.

Which brands do JuJu Smith-Schuster fans like most?

JuJu Smith-Schuster fans show strongest brand affinity for Carrie-Anne Moss (253.67×), Kaley Cuoco (93.17×), and Malcolm in the Middle (117.17×) over the country average.

Where do JuJu Smith-Schuster fans live in United States?

JuJu Smith-Schuster fans in United States are most concentrated in California (reach 56,327), Pennsylvania (reach 43,390), and Texas (reach 43,213). These three regions account for the largest share of the active audience.

What other brands do JuJu Smith-Schuster fans also like?

Beyond JuJu Smith-Schuster itself, the audience over-indexes on Kaley Cuoco (93.17×), Malcolm in the Middle (117.17×), Lethal Weapon (TV series) (160.12×), and Press Your Luck (214.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JuJu Smith-Schuster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.