Rascasse Audience Intelligence

Press Your Luck Audience in United States

A data profile of the people who buy, follow and care about Press Your Luck in United States — modelled from more than twelve digital signal sources. Press Your Luck has an estimated audience of 353,166 people in United States.

#395among Video game in United States#3961among Movie / TV Show / Series in United States#8115in Movies & TV

The average Press Your Luck fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Urban Dictionary, JuJu Smith-Schuster, Aaron Rodgers, with strongest over-indexing on Urban Dictionary (68.51× the country average).

Demographically, the Press Your Luck audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Press Your Luck fan in United States is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Urban Dictionary.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Press Your Luck profile in United States.

Audience size
353K
in United States
Gender
50.3%♀
49.7% male
Age
42.6
average years
Country rank
#44403
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Press Your Luck viewers

50.3% are female, 49.7% are male, average age 42.6.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Press Your Luck audience in United States
MetricValue
Female50.3%
Male49.7%
Average age42.6
Estimated audience size353,166
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Press Your Luck audience in United States
Age bracketShare%
16-199%
20-2917%
30-3925%
40-4926%
50+23%
Fig. 04

Worldwide distribution

83.5%

of the worldwide Press Your Luck audience comes from United States.

Worldwide audience distribution share by country for Press Your Luck
CountryShare
United States83.5%
Canada5.4%
Australia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Press Your Luck audience in United States is strongest.

Fig. 05

Top regions by affinity

Press Your Luck fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~8K1.42×
02Mississippi~4K1.27×
03Nebraska~2K1.27×
04Ohio~10K1.24×
05Alabama~6K1.22×
06Iowa~4K1.22×
07Pennsylvania~10K1.19×
08Arkansas~4K1.19×
09South Dakota<1K1.19×
10Louisiana~5K1.17×
11Kansas~3K1.17×
12North Dakota<1K1.17×
13Missouri~7K1.16×
14Minnesota~6K1.15×
15Oklahoma~5K1.15×
16Maine~1K1.14×
17New Hampshire~2K1.13×
18Illinois~10K1.10×
19Kentucky~5K1.10×
20Tennessee~8K1.09×
21Indiana~7K1.09×
22Michigan~10K1.08×
23West Virginia~2K1.05×
24Georgia~10K1.00×
25New Jersey~9K1.00×
26Oregon~4K0.98×
27Connecticut~4K0.98×
28Montana<1K0.97×
29Delaware<1K0.97×
30Arizona~7K0.95×
31South Carolina~5K0.94×
32Nevada~3K0.93×
33North Carolina~10K0.92×
34Rhode Island~1K0.90×
35Vermont<1K0.90×
36Massachusetts~6K0.89×
37New York~20K0.88×
38Washington~6K0.87×
39Idaho~2K0.86×
40Alaska<1K0.86×
41Virginia~7K0.83×
42Florida~20K0.82×
43Maryland~5K0.81×
44Colorado~5K0.81×
45New Mexico~1K0.81×
46Utah~2K0.76×
47Texas~20K0.74×
48Hawaii~1K0.73×
49Washington, District of Columbia<1K0.69×
50California~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Press Your Luck, United States
0.68×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Press Your Luck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Press Your Luck audience
#·InterestCategoryAffinity×
01JuJu Smith-SchusterSports214.27×
02Urban DictionaryInternet & Social Media68.51×
03Sarah BrightmanMusic & Radio41.01×
04Mystic PizzaFood & Beverages40.75×
05SpaceballsMovies & TV39.64×
06Jeopardy!Movies & TV31.77×
07ABCMovies & TV23.19×
08Family FeudMovies & TV22.67×
09Aaron RodgersSports21.46×
10Seth GreenMovies & TV20.00×
11BoratMovies & TV20.00×
12The CWMovies & TV19.53×
13Wheel of Fortune (U.S. game show)Movies & TV19.07×
14John CusackMovies & TV16.75×
15Christopher WalkenMovies & TV15.12×
16National Geographic (magazine)Travel & Leisure10.09×
17Bleacher ReportSports9.94×
18TV game showsMovies & TV4.63×
19FedExBusiness & Career4.52×
20Pizza HutFood & Beverages3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Press Your Luck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Press Your Luck audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.02×
Family OrientationCONSERVATISM1.49×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Press Your Luck audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.62×
MindfulnessBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Press Your Luck have in United States?

Press Your Luck has an estimated audience of 353,166 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Press Your Luck viewers?

50.3% of Press Your Luck fans are female, 49.7% are male, with an average age of 42.6 years.

03

Which brands do Press Your Luck fans like most?

Press Your Luck fans show strongest brand affinity for Urban Dictionary (68.51×), JuJu Smith-Schuster (214.27×), and Aaron Rodgers (21.46×) over the country average.

04

Where do Press Your Luck fans live in United States?

Press Your Luck fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Press Your Luck fans also like?

Beyond Press Your Luck itself, the audience over-indexes on JuJu Smith-Schuster (214.27×), Aaron Rodgers (21.46×), Jeopardy! (31.77×), and Wheel of Fortune (U.S. game show) (19.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Press Your Luck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Press Your Luck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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