Press Your Luck Audience in United States

Press Your Luck logo

Press Your Luck has an estimated audience of 362,977 people in United States. 50.3% are female, 49.7% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Jorma Kaukonen, Hauschka, JamBase, Throne of Glass, Non-celiac gluten sensitivity.

The average Press Your Luck fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jorma Kaukonen, Hauschka, JamBase, with strongest over-indexing on Jorma Kaukonen (45.37× the country average). Demographically, the Press Your Luck audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

Demographics of Press Your Luck fans

Demographic split for Press Your Luck audience in United States
MetricValue
Female50.3%
Male49.7%
Average age42.6
Estimated audience size362,977

Audience persona

The typical Press Your Luck fan in United States is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Jorma Kaukonen.

Top regions in United States

Top regions ranked by reach for Press Your Luck in United States
RegionReachAffinity
California29,0380.73×
Texas23,1210.74×
Florida19,9400.81×
New York19,6060.97×
Pennsylvania15,4961.27×
Ohio15,2851.37×
Illinois13,9381.15×
Michigan10,3881.09×
North Carolina10,0070.92×
New Jersey9,7001.05×
Georgia9,5430.85×
Wisconsin8,1141.49×
Tennessee7,6071.04×
Arizona7,5671.02×
Virginia7,4780.85×
Indiana7,0971.07×
Missouri6,8901.18×
Alabama6,6621.31×
Washington6,4470.89×
Massachusetts6,4360.9×
Minnesota6,0811.17×
Louisiana5,7991.24×
Kentucky5,1011.12×
Maryland5,0440.81×
South Carolina4,9760.91×
Oklahoma4,6281.15×
Colorado4,4620.78×
Mississippi4,1551.39×
Oregon4,0680.98×
Connecticut3,7241.02×
Arkansas3,6181.21×
Iowa3,6081.21×
Kansas3,5561.24×
Nevada3,3460.95×
Nebraska2,3181.27×
Utah2,3170.71×
West Virginia1,7101.01×
Maine1,6321.26×
New Hampshire1,5541.09×
Idaho1,4170.78×
New Mexico1,3180.72×
South Dakota1,0071.2×
Hawaii9570.61×
Rhode Island9560.83×
Delaware8980.9×
North Dakota8911.19×
Montana8670.86×
Washington, District of Columbia6390.59×
Alaska5170.67×
Wyoming4270.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Press Your Luck audience
BrandAffinityCategory
Jorma Kaukonen45.37×Music & Radio
Hauschka75.44×Beauty & Wellness
JamBase19.02×Music & Radio
Throne of Glass11.77×Literature
Non-celiac gluten sensitivity16.33×Health
Alaska2.36×Travel & Leisure
Whataburger1.82×Food & Beverages
Israel2.11×Travel & Leisure
JDSU2.94×Business & Career
Gofobo20×Movies & TV
Medieval fantasy10.09×Literature
Jeep Jamboree17.35×Cars & Mobility
Jeep Grand Cherokee (WJ)4.11×Cars & Mobility
Schweinshaxe18.15×Food & Beverages
Idaho State University9.65×Business & Career
Gloria5.04×Music & Radio
Home staging2.82×Home & Garden
Elsword8.2×Games
Nebraska Cornhuskers football1.81×Sports
Sinaloa1.72×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Press Your Luck audience
TraitClusterScore
Convenience OrientationPREMIUM1.23
Community OrientationOPEN1.21
Family OrientationCONSERVATISM1.18
Price SensitivityPREMIUM1.17
Social Media UsageJOY1.08
Need for SecurityCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Press Your Luck
CountryShare
United States83.6%
Canada5.4%
United Kingdom2.3%

See Press Your Luck audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Press Your Luck have in United States?

Press Your Luck has an estimated audience of 362,977 people in United States, concentrated in California and Texas.

What is the gender split and age of Press Your Luck fans?

50.3% of Press Your Luck fans are female, 49.7% are male, with an average age of 42.6 years.

Which brands do Press Your Luck fans like most?

Press Your Luck fans show strongest brand affinity for Jorma Kaukonen (45.37×), Hauschka (75.44×), and JamBase (19.02×) over the country average.

Where do Press Your Luck fans live in United States?

Press Your Luck fans in United States are most concentrated in California (reach 29,038), Texas (reach 23,121), and Florida (reach 19,940). These three regions account for the largest share of the active audience.

What other brands do Press Your Luck fans also like?

Beyond Press Your Luck itself, the audience over-indexes on Hauschka (75.44×), JamBase (19.02×), Throne of Glass (11.77×), and Non-celiac gluten sensitivity (16.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Press Your Luck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.