Rascasse Audience Intelligence

Family Feud Audience in United States

A data profile of the people who buy, follow and care about Family Feud in United States — modelled from more than twelve digital signal sources. Family Feud has an estimated audience of 4,833,107 people in United States.

#98among TV series in United States#214among Movie / TV Show / Series in United States#702in Movies & TV

The average Family Feud fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include J.Jill, Lara Croft: Tomb Raider, Once Upon a Time in Mexico, with strongest over-indexing on J.Jill (164.6× the country average).

Demographically, the Family Feud audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family Feud fan in United States is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for J.Jill.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family Feud profile in United States.

Audience size
4.8M
in United States
Gender
55.3%♀
44.7% male
Age
42.4
average years
Country rank
#6907
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family Feud viewers

55.3% are female, 44.7% are male, average age 42.4.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Family Feud audience in United States
MetricValue
Female55.3%
Male44.7%
Average age42.4
Estimated audience size4,833,107
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Family Feud audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

65.3%

of the worldwide Family Feud audience comes from United States.

Worldwide audience distribution share by country for Family Feud
CountryShare
United States65.3%
Canada5.4%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family Feud audience in United States is strongest.

Fig. 05

Top regions by affinity

Family Feud fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.42×
02Alabama~90K1.41×
03Mississippi~50K1.39×
04North Dakota~10K1.39×
05Louisiana~80K1.30×
06Kentucky~70K1.16×
07South Dakota~10K1.16×
08North Carolina~200K1.13×
09Arkansas~40K1.13×
10Tennessee~100K1.11×
11South Carolina~80K1.11×
12Missouri~90K1.10×
13Oklahoma~60K1.09×
14West Virginia~20K1.09×
15Maryland~90K1.08×
16Iowa~40K1.08×
17Pennsylvania~200K1.07×
18Ohio~200K1.07×
19Michigan~100K1.06×
20New Jersey~100K1.05×
21Illinois~200K1.04×
22Indiana~90K1.03×
23New Hampshire~20K1.02×
24Nebraska~20K1.01×
25Washington, District of Columbia~10K1.01×
26New York~300K1.00×
27Virginia~100K1.00×
28Massachusetts~90K1.00×
29Delaware~10K0.99×
30Texas~400K0.98×
31Connecticut~50K0.98×
32Wisconsin~70K0.96×
33Minnesota~70K0.96×
34Kansas~40K0.93×
35Florida~300K0.91×
36Rhode Island~10K0.91×
37Hawaii~20K0.89×
38Utah~40K0.88×
39Maine~20K0.88×
40Montana~10K0.88×
41California~400K0.83×
42Nevada~40K0.83×
43Alaska~8K0.82×
44Vermont~7K0.82×
45Idaho~20K0.81×
46Arizona~80K0.80×
47New Mexico~20K0.80×
48Washington~70K0.76×
49Oregon~40K0.76×
50Colorado~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Family Feud, United States
0.69×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family Feud audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family Feud audience
#·InterestCategoryAffinity×
01J.JillShopping164.60×
02Once Upon a Time in MexicoMovies & TV43.29×
03Rajamangala University of Technology LannaBusiness & Career42.38×
04SisleyBeauty & Wellness36.68×
05Lara Croft: Tomb RaiderMovies & TV30.31×
06BONITAFashion & Accessoires28.92×
07Deal or No DealMovies & TV26.34×
08Let's Make a DealMovies & TV20.95×
09Katie LowesMovies & TV12.94×
10Jeopardy!Movies & TV9.96×
11South AfricaTravel & Leisure6.99×
12Wheel of Fortune (U.S. game show)Movies & TV6.25×
13Mega MillionsGames3.68×
14TV game showsMovies & TV3.15×
15Cancer awarenessHealth2.42×
16CBSMovies & TV1.88×
17Comedy moviesMovies & TV1.79×
18TelevisionsTechnology & Electronics1.54×
19TVMovies & TV1.52×
20Video gamesGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family Feud audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family Feud audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.35×
Price SensitivityPREMIUM1.34×
ExtroversionTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family Feud audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.92×
Luxury OrientationPREMIUM0.95×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family Feud have in United States?

Family Feud has an estimated audience of 4,833,107 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Family Feud viewers?

55.3% of Family Feud fans are female, 44.7% are male, with an average age of 42.4 years.

03

Which brands do Family Feud fans like most?

Family Feud fans show strongest brand affinity for J.Jill (164.6×), Lara Croft: Tomb Raider (30.31×), and Once Upon a Time in Mexico (43.29×) over the country average.

04

Where do Family Feud fans live in United States?

Family Feud fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Family Feud fans also like?

Beyond Family Feud itself, the audience over-indexes on Lara Croft: Tomb Raider (30.31×), Once Upon a Time in Mexico (43.29×), South Africa (6.99×), and Jeopardy! (9.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Family Feud audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family Feud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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