Family Feud Audience in United States

Family Feud logo

Family Feud has an estimated audience of 4,796,261 people in United States. 55.3% are female, 44.7% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: J.Jill, Lara Croft: Tomb Raider, Once Upon a Time in Mexico, South Africa, Deal or No Deal.

The average Family Feud fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include J.Jill, Lara Croft: Tomb Raider, Once Upon a Time in Mexico, with strongest over-indexing on J.Jill (164.6× the country average). Demographically, the Family Feud audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Family Feud fans

Demographic split for Family Feud audience in United States
MetricValue
Female55.3%
Male44.7%
Average age42.4
Estimated audience size4,796,261

Audience persona

The typical Family Feud fan in United States is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for J.Jill.

Top regions in United States

Top regions ranked by reach for Family Feud in United States
RegionReachAffinity
California473,5920.9×
Texas427,1141.04×
Florida316,8570.98×
New York291,6691.09×
Georgia229,4011.55×
Pennsylvania180,8221.12×
Illinois178,0801.11×
North Carolina172,7101.2×
Ohio158,3201.07×
Michigan135,0911.08×
New Jersey129,2591.06×
Virginia121,8161.04×
Tennessee111,2851.16×
Massachusetts99,8021.06×
Indiana92,5491.06×
Maryland91,7801.11×
Alabama89,9641.34×
Missouri88,0751.14×
South Carolina85,0931.18×
Louisiana84,6601.37×
Arizona84,5670.86×
Washington79,6180.83×
Kentucky70,2471.17×
Wisconsin69,2490.96×
Minnesota61,8710.9×
Colorado56,0590.74×
Oklahoma56,0041.05×
Mississippi54,3501.38×
Connecticut47,9151×
Oregon44,5030.81×
Arkansas42,2201.07×
Nevada40,9050.88×
Utah40,1410.93×
Iowa38,6120.98×
Kansas34,6970.92×
West Virginia24,3821.09×
Nebraska20,9630.87×
New Mexico19,4020.81×
New Hampshire18,8861×
Idaho18,2760.76×
Hawaii16,5680.8×
Washington, District of Columbia14,1540.98×
Maine13,5520.79×
Rhode Island13,3660.88×
Delaware12,5890.95×
Montana11,8910.89×
South Dakota10,7810.97×
North Dakota9,8000.99×
Alaska7,6360.74×
Vermont5,7160.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family Feud audience
BrandAffinityCategory
J.Jill164.6×Shopping
Lara Croft: Tomb Raider30.31×Movies & TV
Once Upon a Time in Mexico43.29×Movies & TV
South Africa6.99×Travel & Leisure
Deal or No Deal26.34×Movies & TV
Wheel of Fortune (U.S. game show)6.25×Movies & TV
Jeopardy!9.96×Movies & TV
Comedy movies1.79×Movies & TV
Katie Lowes12.94×Movies & TV
TV game shows3.15×Movies & TV
TV1.52×Movies & TV
Sisley36.68×Beauty & Wellness
Let's Make a Deal20.95×Movies & TV
BONITA28.92×Fashion & Accessoires
Mega Millions3.68×Games
Televisions1.54×Technology & Electronics
Video games1.5×Games
Rajamangala University of Technology Lanna42.38×Business & Career
CBS1.88×Movies & TV
Cancer awareness2.42×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family Feud audience
TraitClusterScore
ExtroversionTHRILL1.24
Social Media UsageJOY1.11
Family OrientationCONSERVATISM1.07
Need for SecurityCONSERVATISM1.04
Price SensitivityPREMIUM1.02
Convenience OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Family Feud
CountryShare
United States65.6%
Canada5.5%
United Kingdom3.4%

See Family Feud audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Family Feud have in United States?

Family Feud has an estimated audience of 4,796,261 people in United States, concentrated in California and Texas.

What is the gender split and age of Family Feud fans?

55.3% of Family Feud fans are female, 44.7% are male, with an average age of 42.4 years.

Which brands do Family Feud fans like most?

Family Feud fans show strongest brand affinity for J.Jill (164.6×), Lara Croft: Tomb Raider (30.31×), and Once Upon a Time in Mexico (43.29×) over the country average.

Where do Family Feud fans live in United States?

Family Feud fans in United States are most concentrated in California (reach 473,592), Texas (reach 427,114), and Florida (reach 316,857). These three regions account for the largest share of the active audience.

What other brands do Family Feud fans also like?

Beyond Family Feud itself, the audience over-indexes on Lara Croft: Tomb Raider (30.31×), Once Upon a Time in Mexico (43.29×), South Africa (6.99×), and Deal or No Deal (26.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family Feud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.