Deal or No Deal Audience in United States

Deal or No Deal logo

Deal or No Deal has an estimated audience of 653,627 people in United States. 58.0% are female, 42.0% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Let's Make a Deal, Wayne Brady, Pyramid (game show), Wheel of Fortune (U.S. game show), The Price Is Right.

The average Deal or No Deal fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Let's Make a Deal, Wayne Brady, Pyramid (game show), with strongest over-indexing on Let's Make a Deal (183.53× the country average). Demographically, the Deal or No Deal audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Deal or No Deal fans

Demographic split for Deal or No Deal audience in United States
MetricValue
Female58.0%
Male42.0%
Average age46.9
Estimated audience size653,627

Audience persona

The typical Deal or No Deal fan in United States is more female, around 46.9 years old, with strong Need for Security tendencies and a notable affinity for Let's Make a Deal.

Top regions in United States

Top regions ranked by reach for Deal or No Deal in United States
RegionReachAffinity
California58,6060.82×
Texas49,6760.88×
Florida43,3960.98×
New York33,1760.91×
Pennsylvania24,5051.11×
Ohio22,5221.12×
Illinois21,6731×
Georgia19,2170.95×
North Carolina19,1860.98×
Michigan17,2751.01×
New Jersey15,8450.95×
Tennessee14,4061.1×
Virginia14,1930.89×
Arizona14,0871.06×
Washington13,7091.05×
Indiana12,9011.08×
Massachusetts12,5890.98×
Missouri12,2971.17×
Wisconsin12,2271.24×
Alabama11,6171.27×
South Carolina10,4841.07×
Minnesota10,3201.1×
Kentucky9,9611.22×
Maryland9,8600.88×
Louisiana8,8841.05×
Colorado8,1140.79×
Oklahoma7,3631.01×
Oregon6,8440.91×
Mississippi6,6121.23×
Arkansas6,3551.18×
Iowa6,1931.15×
Connecticut6,1410.94×
Nevada5,3420.85×
Utah5,1740.88×
Kansas5,1431×
West Virginia3,2471.07×
Idaho3,2020.98×
Nebraska3,1810.97×
Rhode Island2,6891.29×
New Hampshire2,6121.01×
Maine2,5121.07×
New Mexico2,3070.7×
Hawaii2,2640.81×
Delaware1,6090.89×
Alaska1,6001.14×
South Dakota1,6001.06×
Montana1,4750.81×
North Dakota1,4451.08×
Washington, District of Columbia1,3600.69×
Vermont1,0340.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deal or No Deal audience
BrandAffinityCategory
Let's Make a Deal183.53×Movies & TV
Wayne Brady98.86×Movies & TV
Pyramid (game show)60.88×Movies & TV
Wheel of Fortune (U.S. game show)25.78×Movies & TV
The Price Is Right75.65×Movies & TV
Jeopardy!36.77×Movies & TV
Family Feud33.81×Movies & TV
Who Wants to Be a Millionaire?54.67×Movies & TV
TVN (Poland)415.07×Movies & TV
Game Show Network37.33×Movies & TV
MK19.71×Music & Radio
CBS Daytime63.14×Movies & TV
Name That Tune82.08×Movies & TV
Hollywood Squares66.67×Movies & TV
CBS Corporation8.44×Movies & TV
Match Game37.86×Games
CBS3.75×Movies & TV
Whose Line Is It Anyway? (U.S. TV series)26.85×Movies & TV
Doctor of Medicine10.32×Business & Career
Yvonne Strahovski20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deal or No Deal audience
TraitClusterScore
Need for SecurityCONSERVATISM2.22
SpiritualityBALANCE1.26
Price SensitivityPREMIUM1.19
Risk AppetiteTHRILL1.15
Social Media UsageJOY1.14
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Deal or No Deal
CountryShare
United States41.0%
United Kingdom25.3%
South Africa7.9%

See Deal or No Deal audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Deal or No Deal have in United States?

Deal or No Deal has an estimated audience of 653,627 people in United States, concentrated in California and Texas.

What is the gender split and age of Deal or No Deal fans?

58.0% of Deal or No Deal fans are female, 42.0% are male, with an average age of 46.9 years.

Which brands do Deal or No Deal fans like most?

Deal or No Deal fans show strongest brand affinity for Let's Make a Deal (183.53×), Wayne Brady (98.86×), and Pyramid (game show) (60.88×) over the country average.

Where do Deal or No Deal fans live in United States?

Deal or No Deal fans in United States are most concentrated in California (reach 58,606), Texas (reach 49,676), and Florida (reach 43,396). These three regions account for the largest share of the active audience.

What other brands do Deal or No Deal fans also like?

Beyond Deal or No Deal itself, the audience over-indexes on Wayne Brady (98.86×), Pyramid (game show) (60.88×), Wheel of Fortune (U.S. game show) (25.78×), and The Price Is Right (75.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deal or No Deal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.