Rascasse Audience Intelligence

Deal or No Deal Audience in United States

A data profile of the people who buy, follow and care about Deal or No Deal in United States — modelled from more than twelve digital signal sources. Deal or No Deal has an estimated audience of 635,760 people in United States.

#620among TV series in United States#2713among Movie / TV Show / Series in United States#5912in Movies & TV

The average Deal or No Deal fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Let's Make a Deal, Wayne Brady, Pyramid (game show), with strongest over-indexing on Let's Make a Deal (183.53× the country average).

Demographically, the Deal or No Deal audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deal or No Deal fan in United States is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for Let's Make a Deal.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deal or No Deal profile in United States.

Audience size
636K
in United States
Gender
58.0%♀
42.0% male
Age
46.9
average years
Country rank
#31709
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deal or No Deal viewers

58.0% are female, 42.0% are male, average age 46.9.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Deal or No Deal audience in United States
MetricValue
Female58.0%
Male42.0%
Average age46.9
Estimated audience size635,760
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Deal or No Deal audience in United States
Age bracketShare%
16-198%
20-2912%
30-3916%
40-4920%
50+44%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Deal or No Deal audience comes from United States.

Worldwide audience distribution share by country for Deal or No Deal
CountryShare
United States40.8%
United Kingdom24.6%
South Africa8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deal or No Deal audience in United States is strongest.

Fig. 05

Top regions by affinity

Deal or No Deal fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~3K1.26×
02Mississippi~7K1.25×
03Alabama~10K1.24×
04Kentucky~10K1.24×
05Wisconsin~10K1.21×
06Arkansas~6K1.20×
07North Dakota~2K1.19×
08West Virginia~4K1.17×
09Alaska~2K1.16×
10Iowa~6K1.15×
11Missouri~10K1.14×
12Tennessee~10K1.11×
13Minnesota~10K1.10×
14South Dakota~2K1.10×
15Pennsylvania~20K1.09×
16Ohio~20K1.09×
17Indiana~10K1.09×
18Louisiana~9K1.07×
19Maine~3K1.07×
20New Hampshire~3K1.06×
21South Carolina~10K1.04×
22Oklahoma~7K1.02×
23Nebraska~3K1.02×
24Arizona~10K1.00×
25Washington~10K0.99×
26Michigan~20K0.98×
27Kansas~5K0.98×
28Idaho~3K0.98×
29Illinois~20K0.97×
30Connecticut~6K0.97×
31Vermont~1K0.97×
32North Carolina~20K0.96×
33Florida~40K0.94×
34New Jersey~20K0.94×
35Massachusetts~10K0.94×
36Delaware~2K0.94×
37Georgia~20K0.93×
38Oregon~7K0.89×
39New York~30K0.88×
40Utah~5K0.88×
41Maryland~10K0.87×
42Virginia~10K0.86×
43Texas~50K0.85×
44Nevada~5K0.85×
45Montana~2K0.85×
46Hawaii~2K0.82×
47California~60K0.78×
48Colorado~8K0.77×
49New Mexico~2K0.75×
50Washington, District of Columbia~1K0.72×
Fig. 06

Affinity by region

Affinity by region — Deal or No Deal, United States
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deal or No Deal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deal or No Deal audience
#·InterestCategoryAffinity×
01TVN (Poland)Movies & TV415.07×
02Let's Make a DealMovies & TV183.53×
03Wayne BradyMovies & TV98.86×
04Name That TuneMovies & TV82.08×
05The Price Is RightMovies & TV75.65×
06Hollywood SquaresMovies & TV66.67×
07CBS DaytimeMovies & TV63.14×
08Pyramid (game show)Movies & TV60.88×
09Who Wants to Be a Millionaire?Movies & TV54.67×
10Match GameGames37.86×
11Game Show NetworkMovies & TV37.33×
12Jeopardy!Movies & TV36.77×
13Family FeudMovies & TV33.81×
14YahtzeeGames33.49×
15Sissy SpacekMovies & TV30.54×
16Whose Line Is It Anyway? (U.S. TV series)Movies & TV26.85×
17Wheel of Fortune (U.S. game show)Movies & TV25.78×
18Doctor of MedicineBusiness & Career10.32×
19CBS CorporationMovies & TV8.44×
20CBSMovies & TV3.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deal or No Deal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deal or No Deal audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.99×
SpiritualityBALANCE1.94×
Price SensitivityPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deal or No Deal audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
SustainabilityBALANCE1.04×
Pet OwnershipJOY1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deal or No Deal have in United States?

Deal or No Deal has an estimated audience of 635,760 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Deal or No Deal viewers?

58.0% of Deal or No Deal fans are female, 42.0% are male, with an average age of 46.9 years.

03

Which brands do Deal or No Deal fans like most?

Deal or No Deal fans show strongest brand affinity for Let's Make a Deal (183.53×), Wayne Brady (98.86×), and Pyramid (game show) (60.88×) over the country average.

04

Where do Deal or No Deal fans live in United States?

Deal or No Deal fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Deal or No Deal fans also like?

Beyond Deal or No Deal itself, the audience over-indexes on Wayne Brady (98.86×), Pyramid (game show) (60.88×), Wheel of Fortune (U.S. game show) (25.78×), and The Price Is Right (75.65×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Deal or No Deal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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