Rascasse Audience Intelligence

Wayne Brady Audience in United States

A data profile of the people who buy, follow and care about Wayne Brady in United States — modelled from more than twelve digital signal sources. Wayne Brady has an estimated audience of 1,370,753 people in United States.

#1300among Actor Actress or TV Star in United States#3931among Person in United States#3204in Movies & TV

The average Wayne Brady fan in United States is 45.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Deal or No Deal, Yvonne Strahovski, Cameron Boyce, with strongest over-indexing on Deal or No Deal (98.86× the country average).

Demographically, the Wayne Brady audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wayne Brady fan in United States is balanced, around 45.9 years old, with strong Tradition tendencies and a notable affinity for Deal or No Deal.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wayne Brady profile in United States.

Audience size
1.4M
in United States
Gender
53.7%♀
46.3% male
Age
45.9
average years
Country rank
#18973
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wayne Brady fans

53.7% are female, 46.3% are male, average age 45.9.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Wayne Brady audience in United States
MetricValue
Female53.7%
Male46.3%
Average age45.9
Estimated audience size1,370,753
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Wayne Brady audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3916%
40-4924%
50+39%
Fig. 04

Worldwide distribution

71.6%

of the worldwide Wayne Brady audience comes from United States.

Worldwide audience distribution share by country for Wayne Brady
CountryShare
United States71.6%
Canada7.2%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wayne Brady audience in United States is strongest.

Fig. 05

Top regions by affinity

Wayne Brady fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.23×
02Ohio~50K1.18×
03Maryland~30K1.17×
04Georgia~50K1.16×
05Missouri~30K1.15×
06South Carolina~20K1.15×
07Louisiana~20K1.15×
08Mississippi~10K1.15×
09Tennessee~30K1.14×
10Pennsylvania~50K1.13×
11Indiana~30K1.12×
12Delaware~4K1.12×
13New York~90K1.11×
14Michigan~40K1.11×
15North Carolina~50K1.09×
16Kentucky~20K1.09×
17Arkansas~10K1.09×
18Iowa~10K1.07×
19Oklahoma~20K1.05×
20New Hampshire~6K1.05×
21West Virginia~7K1.04×
22Maine~5K1.04×
23Wisconsin~20K1.03×
24Virginia~30K1.01×
25Illinois~50K1.00×
26Rhode Island~4K1.00×
27New Jersey~30K0.99×
28Connecticut~10K0.99×
29Kansas~10K0.99×
30Nebraska~7K0.98×
31Florida~90K0.97×
32Nevada~10K0.97×
33Minnesota~20K0.95×
34South Dakota~3K0.95×
35Hawaii~6K0.94×
36Massachusetts~30K0.93×
37Oregon~10K0.92×
38Arizona~30K0.91×
39Washington, District of Columbia~4K0.91×
40Montana~4K0.91×
41Idaho~6K0.89×
42North Dakota~3K0.89×
43Washington~20K0.88×
44Vermont~2K0.87×
45Texas~100K0.86×
46Utah~10K0.85×
47New Mexico~6K0.84×
48Alaska~2K0.84×
49California~100K0.82×
50Colorado~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Wayne Brady, United States
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wayne Brady audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wayne Brady audience
#·InterestCategoryAffinity×
01Deal or No DealMovies & TV98.86×
02Yvonne StrahovskiMovies & TV53.16×
03Cameron BoyceMovies & TV20.00×
04Debby RyanMovies & TV20.00×
05Allison JanneyMovies & TV20.00×
06Ross LynchMovies & TV20.00×
07Family FeudMovies & TV11.57×
08Brittany SnowMovies & TV10.52×
09Wheel of Fortune (U.S. game show)Movies & TV7.72×
10TV game showsMovies & TV6.54×
11Burger KingFood & Beverages3.42×
12Breaking newsMovies & TV3.02×
13CNNMovies & TV2.98×
14WalmartShopping2.90×
15XInternet & Social Media2.72×
16RecipesFood & Beverages2.66×
17Donald TrumpPolitics & Society2.57×
18Alcoholic beveragesFood & Beverages2.48×
19CookingFood & Beverages2.47×
20Home improvementHome & Garden2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wayne Brady audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wayne Brady audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.88×
PatriotismCONSERVATISM1.77×
Urban LifestyleOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wayne Brady audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.51×
SustainabilityBALANCE0.65×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wayne Brady have in United States?

Wayne Brady has an estimated audience of 1,370,753 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wayne Brady fans?

53.7% of Wayne Brady fans are female, 46.3% are male, with an average age of 45.9 years.

03

Which brands do Wayne Brady fans like most?

Wayne Brady fans show strongest brand affinity for Deal or No Deal (98.86×), Yvonne Strahovski (53.16×), and Cameron Boyce (20×) over the country average.

04

Where do Wayne Brady fans live in United States?

Wayne Brady fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Wayne Brady fans also like?

Beyond Wayne Brady itself, the audience over-indexes on Yvonne Strahovski (53.16×), Cameron Boyce (20×), TV game shows (6.54×), and Brittany Snow (10.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Wayne Brady audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wayne Brady. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →