Wayne Brady Audience in United States

Wayne Brady logo

Wayne Brady has an estimated audience of 1,383,938 people in United States. 53.7% are female, 46.3% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Huddle (software), Israel, Whataburger, Jingoism, Google Photos.

The average Wayne Brady fan in United States is 45.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Huddle (software), Israel, Whataburger, with strongest over-indexing on Huddle (software) (20× the country average). Demographically, the Wayne Brady audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Wayne Brady fans

Demographic split for Wayne Brady audience in United States
MetricValue
Female53.7%
Male46.3%
Average age45.9
Estimated audience size1,383,938

Audience persona

The typical Wayne Brady fan in United States is balanced, around 45.9 years old, with strong Risk Appetite tendencies and a notable affinity for Huddle (software).

Top regions in United States

Top regions ranked by reach for Wayne Brady in United States
RegionReachAffinity
California135,8680.89×
Texas107,5340.9×
Florida93,2841×
New York87,6361.13×
Pennsylvania55,6801.19×
Georgia52,1561.22×
Ohio51,8521.22×
Illinois49,7901.08×
North Carolina46,3531.11×
Michigan41,3971.14×
New Jersey36,6941.04×
Virginia36,0931.07×
Tennessee31,2491.13×
Maryland29,3461.23×
Indiana28,3941.12×
Arizona26,2020.93×
Missouri26,1861.17×
Massachusetts25,1590.92×
Washington24,5590.88×
South Carolina24,3951.17×
Alabama24,3201.26×
Wisconsin21,8681.05×
Louisiana20,9011.17×
Minnesota19,3420.98×
Kentucky19,0451.1×
Colorado17,7540.81×
Oklahoma16,4991.07×
Oregon14,3180.9×
Connecticut14,1041.02×
Nevada13,5781.01×
Mississippi12,5801.1×
Iowa12,2631.08×
Arkansas11,9561.05×
Kansas10,7090.98×
Utah10,0720.81×
Nebraska6,7280.97×
Hawaii5,9701×
West Virginia5,8530.91×
New Mexico5,7580.83×
Idaho5,6920.82×
New Hampshire5,4631×
Maine4,7640.96×
Delaware4,3431.14×
Rhode Island4,3200.98×
Washington, District of Columbia3,7220.89×
Montana3,1020.81×
South Dakota2,8390.89×
North Dakota2,1720.76×
Alaska2,1360.72×
Vermont1,8380.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wayne Brady audience
BrandAffinityCategory
Huddle (software)20×Technology & Electronics
Israel3.4×Travel & Leisure
Whataburger2.53×Food & Beverages
Jingoism2.03×Politics & Society
Google Photos2.17×Technology & Electronics
Kodiak, Alaska6.87×Travel & Leisure
Jeep Grand Cherokee (WJ)4.86×Cars & Mobility
Home staging3.22×Home & Garden
Brown County, Wisconsin8.04×Travel & Leisure
Kansas1.5×Travel & Leisure
Jeep Wagoneer3.25×Cars & Mobility
Ilya Kovalchuk20×Sports
Layne Staley3.11×Music & Radio
Personalised Gifts2.02×Home & Garden
JamBase5.05×Music & Radio
Hocus Pocus2.06×Movies & TV
Brunello Cucinelli3.17×Fashion & Accessoires
Theocracy3.29×Music & Radio
Isla Holbox10.17×Travel & Leisure
KiwiCo2.8×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wayne Brady audience
TraitClusterScore
Risk AppetiteTHRILL2.29
Luxury OrientationPREMIUM1.92
TraditionCONSERVATISM1.56
Community OrientationOPEN1.31
Urban LifestyleOPEN1.27
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Wayne Brady
CountryShare
United States72.9%
Canada7.0%
United Kingdom6.2%

See Wayne Brady audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Wayne Brady have in United States?

Wayne Brady has an estimated audience of 1,383,938 people in United States, concentrated in California and Texas.

What is the gender split and age of Wayne Brady fans?

53.7% of Wayne Brady fans are female, 46.3% are male, with an average age of 45.9 years.

Which brands do Wayne Brady fans like most?

Wayne Brady fans show strongest brand affinity for Huddle (software) (20×), Israel (3.4×), and Whataburger (2.53×) over the country average.

Where do Wayne Brady fans live in United States?

Wayne Brady fans in United States are most concentrated in California (reach 135,868), Texas (reach 107,534), and Florida (reach 93,284). These three regions account for the largest share of the active audience.

What other brands do Wayne Brady fans also like?

Beyond Wayne Brady itself, the audience over-indexes on Israel (3.4×), Whataburger (2.53×), Jingoism (2.03×), and Google Photos (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wayne Brady. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.