Rascasse Audience Intelligence

Match Game Audience in United States

A data profile of the people who buy, follow and care about Match Game in United States — modelled from more than twelve digital signal sources. Match Game has an estimated audience of 725,387 people in United States.

#351among Video / Board Game in United States#612in Games

The average Match Game fan in United States is 35.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Candy Crush Soda Saga, Urban Dictionary, FreeCell, with strongest over-indexing on Candy Crush Soda Saga (42.22× the country average).

Demographically, the Match Game audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Match Game fan in United States is balanced, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Candy Crush Soda Saga.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Match Game profile in United States.

Audience size
725K
in United States
Gender
52.5%♀
47.5% male
Age
35.4
average years
Country rank
#29258
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Match Game fans

52.5% are female, 47.5% are male, average age 35.4.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Match Game audience in United States
MetricValue
Female52.5%
Male47.5%
Average age35.4
Estimated audience size725,387
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Match Game audience in United States
Age bracketShare%
16-1939%
20-2914%
30-3912%
40-4914%
50+21%
Fig. 04

Worldwide distribution

47.6%

of the worldwide Match Game audience comes from United States.

Worldwide audience distribution share by country for Match Game
CountryShare
United States47.6%
India10.2%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Match Game audience in United States is strongest.

Fig. 05

Top regions by affinity

Match Game fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K1.41×
02Arkansas~8K1.36×
03Wisconsin~10K1.32×
04Pennsylvania~30K1.27×
05Indiana~20K1.27×
06Minnesota~10K1.24×
07Kentucky~10K1.24×
08Missouri~10K1.23×
09Nebraska~4K1.23×
10Ohio~30K1.18×
11Iowa~7K1.18×
12Michigan~20K1.16×
13West Virginia~4K1.16×
14New Jersey~20K1.13×
15Delaware~2K1.10×
16Louisiana~10K1.08×
17Kansas~6K1.08×
18North Dakota~2K1.08×
19New Hampshire~3K1.07×
20Massachusetts~20K1.06×
21Alabama~10K1.06×
22Maine~3K1.06×
23Rhode Island~2K1.05×
24Connecticut~8K1.04×
25Tennessee~20K1.03×
26South Carolina~10K1.03×
27Oklahoma~8K1.02×
28South Dakota~2K1.02×
29Illinois~20K1.00×
30North Carolina~20K0.99×
31Vermont~1K0.99×
32New York~40K0.95×
33Maryland~10K0.94×
34Georgia~20K0.93×
35Virginia~20K0.89×
36Idaho~3K0.88×
37Oregon~7K0.87×
38Florida~40K0.86×
39Montana~2K0.84×
40Arizona~10K0.83×
41Utah~5K0.83×
42Alaska~1K0.82×
43Washington~10K0.80×
44Nevada~5K0.77×
45New Mexico~3K0.76×
46California~60K0.74×
47Texas~50K0.74×
48Hawaii~2K0.74×
49Colorado~8K0.72×
50Washington, District of Columbia~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Match Game, United States
0.71×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Match Game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Match Game audience
#·InterestCategoryAffinity×
01Candy Crush Soda SagaGames42.22×
02Deal or No DealMovies & TV37.86×
03Phase 10Games36.54×
04FreeCellGames31.61×
05Second LifeGames26.62×
06The Man in the High Castle (TV series)Movies & TV22.10×
07Revenge (TV series)Movies & TV15.76×
08Urban DictionaryInternet & Social Media15.13×
09Candy Crush SagaGames10.26×
10LotteryGames7.61×
11QVCMovies & TV7.37×
12Puzzle video gamesGames6.70×
13Weather forecastingHome & Garden6.30×
14FedExBusiness & Career4.93×
15Discount storesShopping3.95×
16Mortgage loansBusiness & Career3.29×
17Pizza HutFood & Beverages3.15×
18McDonald'sFood & Beverages3.13×
19SubwayFood & Beverages3.13×
20PinterestInternet & Social Media2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Match Game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Match Game audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.18×
Family OrientationCONSERVATISM1.82×
Price SensitivityPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Match Game audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
Early Adopter MentalityPOWER0.73×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Match Game have in United States?

Match Game has an estimated audience of 725,387 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Match Game fans?

52.5% of Match Game fans are female, 47.5% are male, with an average age of 35.4 years.

03

Which brands do Match Game fans like most?

Match Game fans show strongest brand affinity for Candy Crush Soda Saga (42.22×), Urban Dictionary (15.13×), and FreeCell (31.61×) over the country average.

04

Where do Match Game fans live in United States?

Match Game fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Match Game fans also like?

Beyond Match Game itself, the audience over-indexes on Urban Dictionary (15.13×), FreeCell (31.61×), Puzzle video games (6.7×), and QVC (7.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Match Game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Match Game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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