Match Game Audience in United States

Match Game logo

Match Game has an estimated audience of 724,774 people in United States. 52.5% are female, 47.5% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Candy Crush Saga, Phase 10, Urban Dictionary, Revenge (TV series), Second Life.

The average Match Game fan in United States is 35.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Candy Crush Saga, Phase 10, Urban Dictionary, with strongest over-indexing on Candy Crush Saga (11.94× the country average). Demographically, the Match Game audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Match Game fans

Demographic split for Match Game audience in United States
MetricValue
Female52.5%
Male47.5%
Average age35.4
Estimated audience size724,774

Audience persona

The typical Match Game fan in United States is balanced, around 35.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Candy Crush Saga.

Top regions in United States

Top regions ranked by reach for Match Game in United States
RegionReachAffinity
California62,2980.78×
Texas47,1430.76×
Florida46,5300.95×
New York38,6290.95×
Pennsylvania32,5341.33×
Ohio27,6191.24×
Illinois25,0491.04×
Michigan22,1991.17×
North Carolina22,0821.01×
New Jersey21,7521.18×
Georgia19,7640.89×
Indiana18,5941.4×
Virginia16,5990.94×
Wisconsin16,4091.5×
Massachusetts15,5851.09×
Tennessee15,2631.05×
Missouri14,2991.22×
Minnesota14,1781.37×
Maryland12,8051.03×
Arizona12,3560.83×
Kentucky11,7841.3×
Washington11,7310.81×
South Carolina11,3371.04×
Alabama10,9671.08×
Louisiana10,2581.1×
Colorado8,3990.74×
Oklahoma7,9480.99×
Connecticut7,5451.04×
Iowa7,1991.21×
Oregon6,6260.8×
Arkansas6,3901.07×
Mississippi6,0821.02×
Kansas5,9821.05×
Utah5,3810.83×
Nevada4,8300.69×
Nebraska4,6141.27×
West Virginia4,3041.28×
Idaho2,9260.8×
New Hampshire2,7750.97×
Rhode Island2,6631.15×
Maine2,6301.01×
Delaware2,3991.2×
New Mexico2,3830.66×
Hawaii1,6870.54×
South Dakota1,6600.99×
North Dakota1,5991.07×
Montana1,4910.74×
Washington, District of Columbia1,3220.61×
Vermont1,0760.85×
Alaska8750.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Match Game audience
BrandAffinityCategory
Candy Crush Saga11.94×Games
Phase 1046.85×Games
Urban Dictionary9.76×Internet & Social Media
Revenge (TV series)13.86×Movies & TV
Second Life24.83×Games
Candy Crush Soda Saga18.81×Games
Deal or No Deal26.28×Movies & TV
Wheel of Fortune (U.S. game show)5.76×Movies & TV
Scooby-Doo3.21×Movies & TV
FreeCell14.73×Games
Fox News Channel1.7×Movies & TV
The Man in the High Castle (TV series)19.32×Movies & TV
Cast Away17.91×Movies & TV
Puzzle video games3.06×Games
Solitaire4.06×Games
Family Feud6.92×Movies & TV
The Price Is Right13.22×Movies & TV
Gambling1.99×Games
Local news1.83×News
Breaking news1.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Match Game audience
TraitClusterScore
Price SensitivityPREMIUM1.15
Pet OwnershipJOY1.14
Convenience OrientationPREMIUM1.04
Community OrientationOPEN1.02
TraditionCONSERVATISM1.01
CreativityOPEN0.99

Worldwide distribution

Worldwide audience distribution share by country for Match Game
CountryShare
United States47.6%
India10.1%
United Kingdom5.5%

See Match Game audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Match Game have in United States?

Match Game has an estimated audience of 724,774 people in United States, concentrated in California and Texas.

What is the gender split and age of Match Game fans?

52.5% of Match Game fans are female, 47.5% are male, with an average age of 35.4 years.

Which brands do Match Game fans like most?

Match Game fans show strongest brand affinity for Candy Crush Saga (11.94×), Phase 10 (46.85×), and Urban Dictionary (9.76×) over the country average.

Where do Match Game fans live in United States?

Match Game fans in United States are most concentrated in California (reach 62,298), Texas (reach 47,143), and Florida (reach 46,530). These three regions account for the largest share of the active audience.

What other brands do Match Game fans also like?

Beyond Match Game itself, the audience over-indexes on Phase 10 (46.85×), Urban Dictionary (9.76×), Revenge (TV series) (13.86×), and Second Life (24.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Match Game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.