Rascasse Audience Intelligence

Second Life Audience in United States

A data profile of the people who buy, follow and care about Second Life in United States — modelled from more than twelve digital signal sources. Second Life has an estimated audience of 974,258 people in United States.

#275among Video / Board Game in United States#503in Games

The average Second Life fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Barbie, The Sims, IMVU, with strongest over-indexing on Barbie (13× the country average).

Demographically, the Second Life audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Second Life fan in United States is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Barbie.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Second Life profile in United States.

Audience size
974K
in United States
Gender
64.5%♀
35.5% male
Age
41.4
average years
Country rank
#24108
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Second Life fans

64.5% are female, 35.5% are male, average age 41.4.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Second Life audience in United States
MetricValue
Female64.5%
Male35.5%
Average age41.4
Estimated audience size974,258
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Second Life audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3916%
40-4921%
50+29%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Second Life audience comes from United States.

Worldwide audience distribution share by country for Second Life
CountryShare
United States13.2%
France9.0%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Second Life audience in United States is strongest.

Fig. 05

Top regions by affinity

Second Life fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.54×
02Maine~5K1.54×
03South Dakota~3K1.50×
04Alabama~20K1.48×
05Vermont~2K1.38×
06Tennessee~30K1.34×
07Indiana~20K1.33×
08Iowa~10K1.33×
09Michigan~30K1.28×
10Georgia~40K1.27×
11Washington~20K1.27×
12Kentucky~20K1.23×
13Louisiana~20K1.21×
14Mississippi~10K1.20×
15Florida~80K1.14×
16Ohio~30K1.12×
17Missouri~20K1.11×
18Arkansas~9K1.11×
19Oregon~10K1.09×
20Delaware~3K1.09×
21Wisconsin~20K1.05×
22Kansas~8K1.04×
23West Virginia~5K1.04×
24Pennsylvania~30K1.03×
25North Carolina~30K1.02×
26New Hampshire~4K0.98×
27South Carolina~10K0.97×
28Illinois~30K0.95×
29Maryland~20K0.91×
30Massachusetts~20K0.90×
31Texas~70K0.88×
32Virginia~20K0.88×
33Arizona~20K0.87×
34Alaska~2K0.87×
35New York~50K0.84×
36Nevada~8K0.83×
37California~90K0.81×
38Colorado~10K0.78×
39Nebraska~4K0.78×
40Rhode Island~2K0.78×
41Montana~2K0.78×
42Idaho~4K0.77×
43Connecticut~7K0.76×
44New Mexico~4K0.76×
45Washington, District of Columbia~2K0.74×
46New Jersey~20K0.73×
47North Dakota~1K0.69×
48Hawaii~3K0.65×
49Utah~6K0.64×
50Minnesota~8K0.55×
Fig. 06

Affinity by region

Affinity by region — Second Life, United States
0.55×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Second Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Second Life audience
#·InterestCategoryAffinity×
01Hollywood Game NightMovies & TV38.82×
02IMVUInternet & Social Media26.98×
03Match GameGames26.62×
04MetaverseInternet & Social Media20.41×
05The Sims (video game)Games18.88×
06The SimsGames18.57×
07Financial economicsBusiness & Career16.02×
08Cry-BabyMovies & TV15.66×
09TuckernuckShopping14.70×
10Meta Quest 3Technology & Electronics14.01×
11Virtual machineTechnology & Electronics13.03×
12BarbieMovies & TV13.00×
13Kate UptonFashion & Accessoires12.28×
14Monster HighKids & Family12.01×
15Tile-matching video gameGames11.78×
16quoraInternet & Social Media8.65×
17DumboMovies & TV7.47×
18Diego LunaMovies & TV6.70×
19Haven (TV series)Movies & TV5.80×
20Harry PotterMovies & TV1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Second Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Second Life audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.13×
ExtroversionTHRILL0.93×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Second Life audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.51×
Convenience OrientationPREMIUM0.57×
Career OrientationPOWER0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Second Life have in United States?

Second Life has an estimated audience of 974,258 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Second Life fans?

64.5% of Second Life fans are female, 35.5% are male, with an average age of 41.4 years.

03

Which brands do Second Life fans like most?

Second Life fans show strongest brand affinity for Barbie (13×), The Sims (18.57×), and IMVU (26.98×) over the country average.

04

Where do Second Life fans live in United States?

Second Life fans in United States are most concentrated in California (reach ~90K), Florida (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Second Life fans also like?

Beyond Second Life itself, the audience over-indexes on The Sims (18.57×), IMVU (26.98×), The Sims (video game) (18.88×), and Meta Quest 3 (14.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Second Life audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Second Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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