Second Life Audience in United States

Second Life logo

Second Life has an estimated audience of 976,460 people in United States. 64.5% are female, 35.5% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Barbie, The Sims, IMVU, Meta Quest 3, The Sims (video game).

The average Second Life fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barbie, The Sims, IMVU, with strongest over-indexing on Barbie (13× the country average). Demographically, the Second Life audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Metaverse

Demographics of Second Life fans

Demographic split for Second Life audience in United States
MetricValue
Female64.5%
Male35.5%
Average age41.4
Estimated audience size976,460

Audience persona

The typical Second Life fan in United States is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Barbie.

Top regions in United States

Top regions ranked by reach for Second Life in United States
RegionReachAffinity
California87,9110.82×
Texas79,1500.94×
Florida73,2021.11×
New York49,7530.91×
Georgia41,5661.38×
Pennsylvania37,6701.15×
Ohio36,4451.21×
Michigan33,9401.33×
Illinois32,9771.01×
North Carolina32,5361.11×
Tennessee26,9031.37×
Indiana24,4381.37×
Washington24,0551.23×
Virginia22,3070.94×
Alabama21,3521.57×
New Jersey19,1490.77×
Arizona18,7780.94×
Massachusetts17,5650.91×
Oklahoma17,3531.6×
Missouri15,9061.01×
Maryland15,3300.91×
South Carolina14,6581×
Wisconsin14,3330.98×
Kentucky13,6091.11×
Oregon13,2261.18×
Louisiana12,2090.97×
Colorado12,0250.78×
Iowa10,3921.29×
Mississippi9,3831.17×
Kansas8,2811.08×
Nevada8,2030.87×
Arkansas8,1791.02×
Minnesota7,6840.55×
Connecticut7,5000.77×
Utah5,6370.64×
West Virginia4,5771.01×
Maine4,4181.26×
South Dakota3,8271.7×
Nebraska3,7070.76×
Idaho3,6160.74×
New Mexico3,4880.71×
New Hampshire2,7380.71×
Delaware2,6921×
Hawaii2,5980.62×
Vermont2,4401.42×
Washington, District of Columbia2,3900.81×
Rhode Island2,0840.67×
Montana1,8230.67×
Alaska1,7910.86×
North Dakota1,1770.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Second Life audience
BrandAffinityCategory
Barbie13×Movies & TV
The Sims18.57×Games
IMVU26.98×Internet & Social Media
Meta Quest 314.01×Technology & Electronics
The Sims (video game)18.88×Games
Metaverse20.41×Internet & Social Media
Tile-matching video game11.78×Games
Match Game26.62×Games
Tuckernuck14.7×Shopping
Kate Upton12.28×Fashion & Accessoires
Pixiv9.95×Internet & Social Media
Virtual machine13.03×Technology & Electronics
Harry Potter1.86×Movies & TV
Tasha Smith17.75×Movies & TV
Monster High12.01×Kids & Family
Financial economics16.02×Business & Career
quora8.65×Internet & Social Media
Haven (TV series)5.8×Movies & TV
Hollywood Game Night38.82×Movies & TV
Aldi1.79×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Second Life audience
TraitClusterScore
SustainabilityBALANCE1.19
Community OrientationOPEN1.17
IndulgenceJOY1.17
Convenience OrientationPREMIUM1.16
IndividualismJOY1.15
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Second Life
CountryShare
United States13.5%
Japan9.1%
France9.0%

See Second Life audiences in other countries

More Metaverse audiences in United States

Frequently asked questions

How many fans does Second Life have in United States?

Second Life has an estimated audience of 976,460 people in United States, concentrated in California and Texas.

What is the gender split and age of Second Life fans?

64.5% of Second Life fans are female, 35.5% are male, with an average age of 41.4 years.

Which brands do Second Life fans like most?

Second Life fans show strongest brand affinity for Barbie (13×), The Sims (18.57×), and IMVU (26.98×) over the country average.

Where do Second Life fans live in United States?

Second Life fans in United States are most concentrated in California (reach 87,911), Texas (reach 79,150), and Florida (reach 73,202). These three regions account for the largest share of the active audience.

What other brands do Second Life fans also like?

Beyond Second Life itself, the audience over-indexes on The Sims (18.57×), IMVU (26.98×), Meta Quest 3 (14.01×), and The Sims (video game) (18.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Second Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.