Rascasse Audience Intelligence

Diego Luna Audience in United States

A data profile of the people who buy, follow and care about Diego Luna in United States — modelled from more than twelve digital signal sources. Diego Luna has an estimated audience of 4,684,590 people in United States.

#280among Actor Actress or TV Star in United States#801among Person in United States#730in Movies & TV

The average Diego Luna fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Javier Bardem, Penélope Cruz, Pedro Pascal, with strongest over-indexing on Javier Bardem (57.18× the country average).

Demographically, the Diego Luna audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diego Luna fan in United States is balanced, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Javier Bardem.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diego Luna profile in United States.

Audience size
4.7M
in United States
Gender
47.8%♀
52.2% male
Age
39.9
average years
Country rank
#7061
Person in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diego Luna fans

47.8% are female, 52.2% are male, average age 39.9.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Diego Luna audience in United States
MetricValue
Female47.8%
Male52.2%
Average age39.9
Estimated audience size4,684,590
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Diego Luna audience in United States
Age bracketShare%
16-1913%
20-2924%
30-3924%
40-4918%
50+20%
Fig. 04

Worldwide distribution

55.4%

of the worldwide Diego Luna audience comes from United States.

Worldwide audience distribution share by country for Diego Luna
CountryShare
United States55.4%
Mexico10.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diego Luna audience in United States is strongest.

Fig. 05

Top regions by affinity

Diego Luna fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K2.41×
02California~800K2.16×
03Texas~500K1.72×
04New Mexico~30K1.55×
05Arizona~100K1.52×
06Oregon~60K1.42×
07Nevada~50K1.40×
08Washington~90K1.33×
09Colorado~70K1.31×
10Illinois~200K1.29×
11Idaho~20K1.20×
12Washington, District of Columbia~10K1.19×
13New York~200K1.08×
14Florida~200K0.99×
15Kansas~30K0.99×
16New Jersey~90K0.98×
17Virginia~80K0.98×
18Nebraska~20K0.97×
19Massachusetts~70K0.96×
20Maryland~60K0.96×
21Oklahoma~40K0.96×
22North Carolina~100K0.94×
23Connecticut~30K0.94×
24Minnesota~50K0.93×
25Montana~9K0.93×
26Georgia~100K0.90×
27Rhode Island~10K0.90×
28Arkansas~30K0.87×
29Hawaii~10K0.87×
30Alaska~7K0.87×
31Vermont~5K0.86×
32Indiana~50K0.84×
33Missouri~50K0.83×
34Wisconsin~40K0.82×
35Tennessee~60K0.81×
36Maine~10K0.80×
37Delaware~8K0.80×
38Iowa~20K0.79×
39Pennsylvania~90K0.77×
40New Hampshire~10K0.77×
41South Carolina~40K0.76×
42Kentucky~30K0.76×
43Michigan~70K0.74×
44South Dakota~6K0.74×
45Ohio~80K0.71×
46North Dakota~5K0.71×
47Louisiana~30K0.69×
48Alabama~30K0.68×
49Mississippi~20K0.61×
50West Virginia~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Diego Luna, United States
0.61×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diego Luna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diego Luna audience
#·InterestCategoryAffinity×
01Penélope CruzMovies & TV87.18×
02Vicky Cristina BarcelonaMovies & TV68.47×
03Karla SouzaMovies & TV66.07×
04Sebastián RulliMovies & TV58.24×
05Javier BardemMovies & TV57.18×
06Julio IglesiasMusic & Radio42.95×
07Felicity JonesMovies & TV20.91×
08Luka DončićSports20.39×
09Pedro PascalMovies & TV19.76×
10Florida State Seminoles footballSports18.01×
11Carrie FisherMovies & TV17.68×
12Suki WaterhouseFashion & Accessoires17.52×
13Elle FanningMovies & TV15.89×
14Eva LongoriaMovies & TV15.45×
15Charlize TheronMovies & TV14.26×
16Oscar IsaacMovies & TV11.38×
17Liga MXSports10.73×
18Web serverTechnology & Electronics9.69×
19Dakota FanningMovies & TV9.69×
20ArrowMovies & TV8.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diego Luna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diego Luna audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.79×
Urban LifestyleOPEN1.63×
IndulgenceJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diego Luna audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.62×
Healthy LifestyleBALANCE0.72×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diego Luna have in United States?

Diego Luna has an estimated audience of 4,684,590 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diego Luna fans?

47.8% of Diego Luna fans are female, 52.2% are male, with an average age of 39.9 years.

03

Which brands do Diego Luna fans like most?

Diego Luna fans show strongest brand affinity for Javier Bardem (57.18×), Penélope Cruz (87.18×), and Pedro Pascal (19.76×) over the country average.

04

Where do Diego Luna fans live in United States?

Diego Luna fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Diego Luna fans also like?

Beyond Diego Luna itself, the audience over-indexes on Penélope Cruz (87.18×), Pedro Pascal (19.76×), Luka Dončić (20.39×), and Sebastián Rulli (58.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Diego Luna audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diego Luna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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