Diego Luna Audience in United States

Diego Luna logo

Diego Luna has an estimated audience of 3,519,995 people in United States. 47.8% are female, 52.2% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Gran Torino, Kāhala, Hawaii, Space Hulk, Home construction.

The average Diego Luna fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Gran Torino, Kāhala, Hawaii, with strongest over-indexing on Nationality (8.71× the country average). Demographically, the Diego Luna audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Diego Luna fans

Demographic split for Diego Luna audience in United States
MetricValue
Female47.8%
Male52.2%
Average age39.9
Estimated audience size3,519,995

Audience persona

The typical Diego Luna fan in United States is balanced, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Diego Luna in United States
RegionReachAffinity
California896,5872.32×
Texas588,5391.94×
Florida238,5451×
New York233,4911.19×
Illinois161,9491.38×
Arizona118,4991.65×
Washington98,2401.39×
Georgia90,2990.83×
North Carolina88,8950.84×
Pennsylvania88,6110.75×
New Jersey78,9070.88×
Virginia78,2820.91×
Colorado77,0551.39×
Ohio73,8670.68×
Utah73,4082.33×
Michigan68,4900.74×
Massachusetts63,9790.92×
Oregon59,5711.48×
Indiana54,7120.85×
Tennessee54,1770.77×
Nevada51,3651.51×
Maryland51,2810.85×
Minnesota46,7120.93×
Missouri43,5050.77×
Wisconsin43,3050.82×
Oklahoma37,9830.97×
South Carolina36,2930.69×
Kentucky31,3770.71×
Louisiana30,7810.68×
Alabama30,3400.62×
Connecticut30,2310.86×
New Mexico29,7181.68×
Kansas27,2330.98×
Arkansas24,5170.85×
Iowa23,1760.8×
Idaho21,5571.22×
Mississippi16,7620.58×
Nebraska15,7920.89×
Hawaii14,2970.94×
Washington, District of Columbia12,2661.16×
New Hampshire10,3240.74×
Montana9,3810.96×
West Virginia9,2570.56×
Maine9,2440.73×
Rhode Island9,0020.8×
Delaware6,3510.65×
Alaska6,0960.81×
South Dakota5,6200.69×
North Dakota4,6900.65×
Wyoming4,6900.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diego Luna audience
BrandAffinityCategory
Nationality8.71×Politics & Society
Gran Torino16.39×Movies & TV
Kāhala, Hawaii48.92×Travel & Leisure
Space Hulk44.01×Games
Home construction2.51×Home & Garden
Primos Hunting30.42×Sports
Elsword22.5×Games
Justice2.95×Politics & Society
Israel2.12×Travel & Leisure
Personality5.93×Business & Career
JTV (Indonesia)5.05×
Penn & Teller7.86×Movies & TV
jordy nelson12.77×Sports
Panama2.91×Travel & Leisure
Jab Tak Hai Jaan25.08×Movies & TV
Hog Hunting2.33×Sports
Mad About You8.46×Movies & TV
Buying and Selling Real Estate5.2×Home & Garden
Sugar City, Idaho38.97×Travel & Leisure
Home staging3.4×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diego Luna audience
TraitClusterScore
Luxury OrientationPREMIUM2.34
Risk AppetiteTHRILL2.13
TraditionCONSERVATISM1.69
Urban LifestyleOPEN1.62
TravellingTHRILL1.61
ExtroversionTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Diego Luna
CountryShare
United States52.3%
Mexico12.5%
United Kingdom5.1%

See Diego Luna audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Diego Luna have in United States?

Diego Luna has an estimated audience of 3,519,995 people in United States, concentrated in California and Texas.

What is the gender split and age of Diego Luna fans?

47.8% of Diego Luna fans are female, 52.2% are male, with an average age of 39.9 years.

Which brands do Diego Luna fans like most?

Diego Luna fans show strongest brand affinity for Nationality (8.71×), Gran Torino (16.39×), and Kāhala, Hawaii (48.92×) over the country average.

Where do Diego Luna fans live in United States?

Diego Luna fans in United States are most concentrated in California (reach 896,587), Texas (reach 588,539), and Florida (reach 238,545). These three regions account for the largest share of the active audience.

What other brands do Diego Luna fans also like?

Beyond Diego Luna itself, the audience over-indexes on Gran Torino (16.39×), Kāhala, Hawaii (48.92×), Space Hulk (44.01×), and Home construction (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diego Luna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.