Rascasse Audience Intelligence

Monster High Target Market in United States

A data profile of the people who buy, follow and care about Monster High in United States — modelled from more than twelve digital signal sources. Monster High has an estimated audience of 1,785,943 people in United States.

#1598among Brand in United States#326in Kids & Family

The average Monster High fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Staples (Canada), United Parcel Service, Panda Express, with strongest over-indexing on Staples (Canada) (6.82× the country average).

Demographically, the Monster High audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monster High fan in United States is more female, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Staples (Canada).

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monster High profile in United States.

Audience size
1.8M
in United States
Gender
65.9%♀
34.1% male
Age
37.9
average years
Country rank
#15559
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Monster High

65.9% are female, 34.1% are male, average age 37.9.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Monster High audience in United States
MetricValue
Female65.9%
Male34.1%
Average age37.9
Estimated audience size1,785,943
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Monster High audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3920%
40-4916%
50+21%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Monster High audience comes from United States.

Worldwide audience distribution share by country for Monster High
CountryShare
United States19.4%
Mexico10.8%
Brazil10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monster High audience in United States is strongest.

Fig. 05

Top regions by affinity

Monster High customers by region in United States
#RegionReachAffinity×
01Delaware~8K1.58×
02New Mexico~10K1.34×
03Texas~200K1.33×
04Arizona~50K1.31×
05Nevada~20K1.27×
06Utah~20K1.22×
07California~200K1.19×
08Oklahoma~20K1.18×
09Florida~100K1.16×
10Georgia~60K1.13×
11Louisiana~30K1.13×
12Kentucky~20K1.11×
13Mississippi~20K1.09×
14Indiana~30K1.08×
15West Virginia~9K1.08×
16Arkansas~20K1.07×
17Illinois~60K1.06×
18North Carolina~50K1.04×
19Tennessee~40K1.03×
20Alabama~20K1.03×
21Kansas~10K1.02×
22Missouri~30K1.01×
23Maryland~30K1.00×
24South Carolina~30K1.00×
25Pennsylvania~60K0.99×
26Colorado~30K0.98×
27Oregon~20K0.97×
28Washington~30K0.96×
29Ohio~50K0.95×
30Michigan~40K0.95×
31Virginia~40K0.95×
32Connecticut~20K0.95×
33Idaho~8K0.95×
34New York~90K0.93×
35New Jersey~40K0.93×
36Nebraska~8K0.93×
37Rhode Island~5K0.92×
38Alaska~3K0.92×
39Hawaii~7K0.90×
40Wisconsin~20K0.87×
41Massachusetts~30K0.86×
42Iowa~10K0.86×
43Minnesota~20K0.84×
44North Dakota~3K0.84×
45South Dakota~3K0.83×
46Montana~4K0.80×
47New Hampshire~5K0.72×
48Maine~4K0.72×
49Vermont~2K0.71×
50Washington, District of Columbia~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Monster High, United States
0.69×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monster High audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monster High audience
#·InterestCategoryAffinity×
01Jewellery chainFashion & Accessoires17.68×
02Goosebumps (film)Movies & TV16.54×
03CasetifyTechnology & Electronics11.44×
04Kay JewelersFashion & Accessoires9.57×
05CanvaTechnology & Electronics7.27×
06Staples (Canada)Business & Career6.82×
07H&R BlockBusiness & Career6.67×
08United Parcel ServiceBusiness & Career6.65×
09southwest airlinesTravel & Leisure6.48×
10Sonic Drive-InFood & Beverages6.36×
11Panda ExpressFood & Beverages5.80×
12IHOPFood & Beverages5.50×
13Office DepotShopping5.43×
14AmtrakCars & Mobility4.55×
15Arby'sFood & Beverages4.11×
16CVS PharmacyShopping3.69×
17WingstopFood & Beverages3.15×
18AutoZoneCars & Mobility3.03×
19United States Postal ServiceBusiness & Career2.51×
20FIFA World Cup 2026Sports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monster High audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monster High audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.52×
TraditionCONSERVATISM1.50×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monster High audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Career OrientationPOWER0.80×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Monster High's target market in United States?

Monster High's target market in United States covers an estimated 1,785,943 people, concentrated in California and Texas.

02

What is the gender split and age of Monster High customers?

65.9% of the Monster High audience are female, 34.1% are male, with an average age of 37.9 years.

03

Which brands do Monster High fans like most?

Monster High fans show strongest brand affinity for Staples (Canada) (6.82×), United Parcel Service (6.65×), and Panda Express (5.8×) over the country average.

04

Where do Monster High fans live in United States?

Monster High fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Monster High fans also like?

Beyond Monster High itself, the audience over-indexes on United Parcel Service (6.65×), Panda Express (5.8×), southwest airlines (6.48×), and Kay Jewelers (9.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Monster High audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster High. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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