Monster High Audience in United States

Monster High logo

Monster High has an estimated audience of 1,733,806 people in United States. 65.9% are female, 34.1% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: United Parcel Service, Staples (Canada), Panda Express, southwest airlines, Kay Jewelers.

The average Monster High fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include United Parcel Service, Staples (Canada), Panda Express, with strongest over-indexing on United Parcel Service (6.65× the country average). Demographically, the Monster High audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Monster High fans

Demographic split for Monster High audience in United States
MetricValue
Female65.9%
Male34.1%
Average age37.9
Estimated audience size1,733,806

Audience persona

The typical Monster High fan in United States is more female, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for United Parcel Service.

Top regions in United States

Top regions ranked by reach for Monster High in United States
RegionReachAffinity
California242,7551.27×
Texas207,4621.39×
Florida144,5121.23×
New York92,7570.96×
Illinois64,5571.12×
Georgia61,0981.14×
Pennsylvania58,8191.01×
North Carolina55,5551.06×
Ohio51,2240.96×
Arizona48,3121.36×
Michigan43,9800.97×
New Jersey43,7340.99×
Virginia41,4250.98×
Tennessee36,0891.04×
Washington35,1701.01×
Indiana34,1551.08×
Maryland30,5111.02×
Massachusetts29,2070.86×
Missouri29,0291.04×
Colorado27,1590.99×
South Carolina26,9891.03×
Louisiana24,8991.11×
Alabama23,8330.98×
Kentucky23,4361.08×
Wisconsin23,2360.89×
Oklahoma22,4941.17×
Nevada21,5051.28×
Minnesota21,0490.85×
Oregon19,5510.98×
Utah18,8351.21×
Connecticut16,9110.97×
Mississippi14,7941.04×
Arkansas14,7861.04×
Kansas14,1011.03×
Iowa12,1920.85×
New Mexico11,3781.31×
West Virginia8,4731.05×
Idaho8,1370.94×
Nebraska7,8750.91×
Delaware6,9851.46×
Hawaii6,6950.9×
Rhode Island4,9850.9×
New Hampshire4,7350.69×
Maine4,2970.69×
Montana3,6620.76×
Washington, District of Columbia3,2990.63×
South Dakota3,0620.76×
Alaska3,0580.82×
North Dakota2,8170.79×
Wyoming1,9500.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monster High audience
BrandAffinityCategory
United Parcel Service6.65×Business & Career
Staples (Canada)6.82×Business & Career
Panda Express5.8×Food & Beverages
southwest airlines6.48×Travel & Leisure
Kay Jewelers9.57×Fashion & Accessoires
IHOP5.5×Food & Beverages
Canva7.27×Technology & Electronics
CVS Pharmacy3.69×Shopping
AutoZone3.03×Cars & Mobility
Office Depot5.43×Shopping
H&R Block6.67×Business & Career
Sonic Drive-In6.36×Food & Beverages
Jewellery chain17.68×Fashion & Accessoires
Goosebumps (film)16.54×Movies & TV
Wingstop3.15×Food & Beverages
Casetify11.44×Technology & Electronics
Amtrak4.55×Cars & Mobility
United Airlines3.18×Travel & Leisure
United States Postal Service2.51×Business & Career
Arby's4.11×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monster High audience
TraitClusterScore
Luxury OrientationPREMIUM2.42
ExtroversionTHRILL1.49
TraditionCONSERVATISM1.43
Risk AppetiteTHRILL1.32
MindfulnessBALANCE1.28
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Monster High
CountryShare
United States19.3%
Brazil10.7%
Mexico10.6%

See Monster High audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Monster High have in United States?

Monster High has an estimated audience of 1,733,806 people in United States, concentrated in California and Texas.

What is the gender split and age of Monster High fans?

65.9% of Monster High fans are female, 34.1% are male, with an average age of 37.9 years.

Which brands do Monster High fans like most?

Monster High fans show strongest brand affinity for United Parcel Service (6.65×), Staples (Canada) (6.82×), and Panda Express (5.8×) over the country average.

Where do Monster High fans live in United States?

Monster High fans in United States are most concentrated in California (reach 242,755), Texas (reach 207,462), and Florida (reach 144,512). These three regions account for the largest share of the active audience.

What other brands do Monster High fans also like?

Beyond Monster High itself, the audience over-indexes on Staples (Canada) (6.82×), Panda Express (5.8×), southwest airlines (6.48×), and Kay Jewelers (9.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster High. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.