Rascasse Audience Intelligence

Monster High Target Market in Germany

A data profile of the people who buy, follow and care about Monster High in Germany — modelled from more than twelve digital signal sources. Monster High has an estimated audience of 378,063 people in Germany.

#1867among Brand in Germany#297in Kids & Family

The average Monster High fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monster High profile in Germany.

Audience size
378K
in Germany
Gender
56.5%♀
43.5% male
Age
35.5
average years
Country rank
#14668
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Monster High

56.5% are female, 43.5% are male, average age 35.5.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Monster High audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age35.5
Estimated audience size378,063
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Monster High audience in Germany
Age bracketShare%
16-1938%
20-2912%
30-3912%
40-4922%
50+16%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Monster High audience comes from Germany.

Worldwide audience distribution share by country for Monster High
CountryShare
United States19.4%
Mexico10.8%
Brazil10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monster High audience in Germany is strongest.

Fig. 05

Top regions by affinity

Monster High customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.16×
02Sachsen-Anhalt~10K1.11×
03Niedersachsen~40K1.10×
04Rheinland-Pfalz~20K1.10×
05Brandenburg~10K1.10×
06Bremen~3K1.06×
07Sachsen~20K1.00×
08Mecklenburg-Vorpommern~7K0.98×
09Berlin~20K0.97×
10Thüringen~9K0.97×
11Bayern~60K0.96×
12Hessen~30K0.96×
13Schleswig-Holstein~10K0.95×
14Baden-Württemberg~50K0.94×
15Hamburg~8K0.94×
16Saarland~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Monster High, Germany
0.73×1.00×1.16×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Monster High audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Monster High. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →