Monster High Audience in Germany
Monster High has an estimated audience of 378,113 people in Germany. 56.5% are female, 43.5% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Monster High fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Monster High audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Individualism.
Category: Kids & Family · Type: Brand
Demographics of Monster High fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 35.5 |
| Estimated audience size | 378,113 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,968 | 1.21× |
| Bayern | 59,490 | 0.98× |
| Baden-Württemberg | 49,709 | 0.96× |
| Niedersachsen | 41,587 | 1.13× |
| Hessen | 27,838 | 0.97× |
| Rheinland-Pfalz | 21,508 | 1.14× |
| Sachsen | 18,115 | 0.98× |
| Berlin | 16,871 | 1× |
| Schleswig-Holstein | 13,202 | 0.97× |
| Brandenburg | 13,036 | 1.11× |
| Sachsen-Anhalt | 10,837 | 1.11× |
| Thüringen | 9,140 | 0.95× |
| Hamburg | 8,174 | 0.96× |
| Mecklenburg-Vorpommern | 6,885 | 0.95× |
| Bremen | 3,316 | 1.03× |
| Saarland | 2,628 | 0.57× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.11 |
| Individualism | JOY | 1.51 |
| DIY Mentality | THRILL | 1.51 |
| Creativity | OPEN | 1.48 |
| Family Orientation | CONSERVATISM | 1.43 |
| Community Orientation | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Brazil | 10.7% |
| Mexico | 10.6% |
See Monster High audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Monster High. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.