Metaverse Audience in United States
Metaverse has an estimated audience of 1,308,452 people in United States. 41.9% are female, 58.1% are male, average age 33.8. Top regions: California, Texas, New York. Top brand affinities: Wikia, Grinch, Vocal harmony, Goop, Elsword.
The average Metaverse fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wikia, Grinch, Vocal harmony, with strongest over-indexing on Wikia (7.19× the country average). Demographically, the Metaverse audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Metaverse fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 33.8 |
| Estimated audience size | 1,308,452 |
Audience persona
The typical Metaverse fan in United States is more male, around 33.8 years old, with strong Individualism tendencies and a notable affinity for Wikia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 225,272 | 1.57× |
| Texas | 116,773 | 1.04× |
| New York | 104,460 | 1.43× |
| Florida | 98,564 | 1.11× |
| Illinois | 50,034 | 1.15× |
| Georgia | 48,622 | 1.21× |
| Pennsylvania | 45,339 | 1.03× |
| North Carolina | 44,029 | 1.12× |
| New Jersey | 39,679 | 1.19× |
| Ohio | 38,746 | 0.96× |
| Virginia | 38,681 | 1.21× |
| Washington | 37,443 | 1.43× |
| Michigan | 34,286 | 1× |
| Massachusetts | 33,771 | 1.31× |
| Arizona | 30,557 | 1.14× |
| Maryland | 25,927 | 1.15× |
| Tennessee | 23,830 | 0.91× |
| Indiana | 22,573 | 0.94× |
| Missouri | 22,000 | 1.04× |
| Colorado | 20,996 | 1.02× |
| Alabama | 19,969 | 1.09× |
| Oregon | 17,822 | 1.19× |
| Minnesota | 17,748 | 0.95× |
| South Carolina | 17,708 | 0.9× |
| Wisconsin | 17,271 | 0.88× |
| Louisiana | 15,140 | 0.9× |
| Connecticut | 14,417 | 1.1× |
| Oklahoma | 13,975 | 0.96× |
| Kentucky | 13,969 | 0.85× |
| Nevada | 13,653 | 1.08× |
| Utah | 11,118 | 0.95× |
| Arkansas | 9,490 | 0.88× |
| Mississippi | 9,299 | 0.86× |
| Kansas | 8,768 | 0.85× |
| Iowa | 8,733 | 0.81× |
| Washington, District of Columbia | 6,565 | 1.67× |
| Hawaii | 6,040 | 1.07× |
| Nebraska | 5,357 | 0.82× |
| New Mexico | 4,954 | 0.76× |
| Idaho | 4,886 | 0.74× |
| New Hampshire | 4,531 | 0.88× |
| West Virginia | 4,461 | 0.73× |
| Maine | 4,125 | 0.88× |
| Rhode Island | 4,086 | 0.98× |
| Delaware | 3,179 | 0.88× |
| Montana | 2,843 | 0.78× |
| Alaska | 2,485 | 0.89× |
| Vermont | 1,908 | 0.83× |
| South Dakota | 1,871 | 0.62× |
| North Dakota | 1,821 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikia | 7.19× | Internet & Social Media |
| Grinch | 7.73× | Movies & TV |
| Vocal harmony | 7.49× | Music & Radio |
| Goop | 8.63× | Internet & Social Media |
| Elsword | 23.19× | Games |
| Governor of Michigan | 7.8× | Politics & Society |
| Historic site | 4.28× | Arts & Culture |
| Wok | 6.56× | Food & Beverages |
| Google Home | 6.09× | Technology & Electronics |
| Hibachi | 6.78× | Food & Beverages |
| No Escape (1994 film) | 9.1× | Movies & TV |
| La Jolla | 7.04× | Travel & Leisure |
| Grace Slick | 6.6× | Music & Radio |
| Hipster | 6.94× | Politics & Society |
| JDSU | 2.19× | Business & Career |
| Personalised Gifts | 3.06× | Home & Garden |
| 3D printing | 1.68× | Technology & Electronics |
| Home staging | 3.39× | Home & Garden |
| Mathcore | 5.13× | Music & Radio |
| Cherish (group) | 6.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.31 |
| Early Adopter Mentality | POWER | 1.29 |
| Patriotism | CONSERVATISM | 1.27 |
| Convenience Orientation | PREMIUM | 1.24 |
| Extroversion | THRILL | 1.22 |
| Social Media Usage | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| China | 10.2% |
| Germany | 9.5% |
See Metaverse audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Metaverse have in United States?
Metaverse has an estimated audience of 1,308,452 people in United States, concentrated in California and Texas.
What is the gender split and age of Metaverse fans?
41.9% of Metaverse fans are female, 58.1% are male, with an average age of 33.8 years.
Which brands do Metaverse fans like most?
Metaverse fans show strongest brand affinity for Wikia (7.19×), Grinch (7.73×), and Vocal harmony (7.49×) over the country average.
Where do Metaverse fans live in United States?
Metaverse fans in United States are most concentrated in California (reach 225,272), Texas (reach 116,773), and New York (reach 104,460). These three regions account for the largest share of the active audience.
What other brands do Metaverse fans also like?
Beyond Metaverse itself, the audience over-indexes on Grinch (7.73×), Vocal harmony (7.49×), Goop (8.63×), and Elsword (23.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Metaverse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.