Rascasse Audience Intelligence

Metaverse Audience in United States

A data profile of the people who buy, follow and care about Metaverse in United States — modelled from more than twelve digital signal sources. Metaverse has an estimated audience of 1,393,393 people in United States.

#582among Website / Newspaper / Magazine in United States#216in Internet & Social Media

The average Metaverse fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Urban Dictionary, IMVU, Virtual reality, with strongest over-indexing on Urban Dictionary (17.99× the country average).

Demographically, the Metaverse audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Metaverse fan in United States is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Dictionary.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metaverse profile in United States.

Audience size
1.4M
in United States
Gender
52.7%♀
47.3% male
Age
37.4
average years
Country rank
#18747
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Metaverse

52.7% are female, 47.3% are male, average age 37.4.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Metaverse audience in United States
MetricValue
Female52.7%
Male47.3%
Average age37.4
Estimated audience size1,393,393
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Metaverse audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3916%
40-4917%
50+21%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Metaverse audience comes from United States.

Worldwide audience distribution share by country for Metaverse
CountryShare
United States20.4%
China11.6%
Germany9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metaverse audience in United States is strongest.

Fig. 05

Top regions by affinity

Metaverse fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.66×
02Washington~40K1.60×
03Washington, District of Columbia~7K1.56×
04New York~100K1.43×
05Massachusetts~40K1.34×
06New Jersey~40K1.20×
07Oregon~20K1.20×
08Virginia~40K1.18×
09Maryland~30K1.12×
10Illinois~50K1.10×
11Georgia~50K1.10×
12Connecticut~20K1.10×
13Pennsylvania~50K1.06×
14Colorado~20K1.06×
15Hawaii~6K1.04×
16North Carolina~40K1.02×
17Arizona~30K1.02×
18Rhode Island~4K1.02×
19Michigan~40K1.01×
20Florida~90K1.00×
21Minnesota~20K1.00×
22New Hampshire~5K1.00×
23Vermont~2K1.00×
24Texas~100K0.99×
25Nevada~10K0.99×
26Missouri~20K0.98×
27Alabama~20K0.97×
28Alaska~3K0.96×
29Delaware~4K0.95×
30Utah~10K0.94×
31Maine~5K0.94×
32Indiana~20K0.93×
33Wisconsin~20K0.92×
34Ohio~40K0.91×
35Tennessee~30K0.91×
36Oklahoma~10K0.91×
37Kansas~10K0.91×
38Arkansas~10K0.90×
39Louisiana~20K0.89×
40Montana~3K0.89×
41West Virginia~6K0.88×
42North Dakota~2K0.88×
43Nebraska~6K0.87×
44South Carolina~20K0.86×
45Kentucky~10K0.86×
46Mississippi~10K0.86×
47Idaho~6K0.85×
48South Dakota~3K0.85×
49New Mexico~6K0.84×
50Iowa~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Metaverse, United States
0.83×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metaverse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metaverse audience
#·InterestCategoryAffinity×
01IMVUInternet & Social Media30.07×
02TerrariaGames23.36×
03Second LifeGames20.41×
04Urban DictionaryInternet & Social Media17.99×
05Fan fictionLiterature15.00×
06Fry's ElectronicsShopping10.80×
07Felicity JonesMovies & TV10.72×
08Olivia MunnMovies & TV10.70×
09Bob OdenkirkMovies & TV10.69×
10Patricia ArquetteMovies & TV10.59×
11byu basketballSports8.21×
12FirefoxInternet & Social Media7.91×
13Virtual realityTechnology & Electronics6.31×
14City BankBusiness & Career6.13×
15Rachel McAdamsMovies & TV4.66×
16Ready-to-wearFashion & Accessoires4.08×
17Sam's ClubShopping1.83×
18ESPNMovies & TV1.70×
19Pizza HutFood & Beverages1.59×
20SubwayFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metaverse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metaverse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
IndividualismJOY1.37×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metaverse audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
DIY MentalityTHRILL0.83×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Metaverse have in United States?

Metaverse has an estimated audience of 1,393,393 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Metaverse fans?

52.7% of Metaverse fans are female, 47.3% are male, with an average age of 37.4 years.

03

Which brands do Metaverse fans like most?

Metaverse fans show strongest brand affinity for Urban Dictionary (17.99×), IMVU (30.07×), and Virtual reality (6.31×) over the country average.

04

Where do Metaverse fans live in United States?

Metaverse fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Metaverse fans also like?

Beyond Metaverse itself, the audience over-indexes on IMVU (30.07×), Virtual reality (6.31×), City Bank (6.13×), and Olivia Munn (10.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Metaverse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Metaverse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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