Metaverse Audience in United States

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Metaverse has an estimated audience of 1,308,452 people in United States. 41.9% are female, 58.1% are male, average age 33.8. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Autism Awareness, Diabetes mellitus awareness, Indeed.com.

The average Metaverse fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Autism Awareness, with strongest over-indexing on Google Maps (8.17× the country average). Demographically, the Metaverse audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Metaverse fans

Demographic split for Metaverse audience in United States
MetricValue
Female41.9%
Male58.1%
Average age33.8
Estimated audience size1,308,452

Audience persona

The typical Metaverse fan in United States is more male, around 33.8 years old, with strong Individualism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Metaverse in United States
RegionReachAffinity
California225,2721.57×
Texas116,7731.04×
New York104,4601.43×
Florida98,5641.11×
Illinois50,0341.15×
Georgia48,6221.21×
Pennsylvania45,3391.03×
North Carolina44,0291.12×
New Jersey39,6791.19×
Ohio38,7460.96×
Virginia38,6811.21×
Washington37,4431.43×
Michigan34,2861×
Massachusetts33,7711.31×
Arizona30,5571.14×
Maryland25,9271.15×
Tennessee23,8300.91×
Indiana22,5730.94×
Missouri22,0001.04×
Colorado20,9961.02×
Alabama19,9691.09×
Oregon17,8221.19×
Minnesota17,7480.95×
South Carolina17,7080.9×
Wisconsin17,2710.88×
Louisiana15,1400.9×
Connecticut14,4171.1×
Oklahoma13,9750.96×
Kentucky13,9690.85×
Nevada13,6531.08×
Utah11,1180.95×
Arkansas9,4900.88×
Mississippi9,2990.86×
Kansas8,7680.85×
Iowa8,7330.81×
Washington, District of Columbia6,5651.67×
Hawaii6,0401.07×
Nebraska5,3570.82×
New Mexico4,9540.76×
Idaho4,8860.74×
New Hampshire4,5310.88×
West Virginia4,4610.73×
Maine4,1250.88×
Rhode Island4,0860.98×
Delaware3,1790.88×
Montana2,8430.78×
Alaska2,4850.89×
Vermont1,9080.83×
South Dakota1,8710.62×
North Dakota1,8210.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metaverse audience
BrandAffinityCategory
Google Maps8.17×Internet & Social Media
Capital One8.16×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Indeed.com7.52×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
CarGurus7.74×Cars & Mobility
Beetlejuice6.05×Movies & TV
Circle K8.37×Shopping
DeviantArt8.09×Internet & Social Media
Enterprise Rent-A-Car6.79×Cars & Mobility
Kia Sportage23.19×Cars & Mobility
Income tax13.19×Business & Career
AccuWeather6.56×Home & Garden
Bruce Willis7.35×Movies & TV
Khan Academy8.48×Business & Career
Google News5.93×News
Aaron Rodgers6.45×Sports
ICloud9.02×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metaverse audience
TraitClusterScore
IndividualismJOY1.31
Early Adopter MentalityPOWER1.29
PatriotismCONSERVATISM1.27
Convenience OrientationPREMIUM1.24
ExtroversionTHRILL1.22
Social Media UsageJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Metaverse
CountryShare
United States21.8%
China10.2%
Germany9.5%

See Metaverse audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Metaverse have in United States?

Metaverse has an estimated audience of 1,308,452 people in United States, concentrated in California and Texas.

What is the gender split and age of Metaverse fans?

41.9% of Metaverse fans are female, 58.1% are male, with an average age of 33.8 years.

Which brands do Metaverse fans like most?

Metaverse fans show strongest brand affinity for Google Maps (8.17×), Capital One (8.16×), and Autism Awareness (19.03×) over the country average.

Where do Metaverse fans live in United States?

Metaverse fans in United States are most concentrated in California (reach 225,272), Texas (reach 116,773), and New York (reach 104,460). These three regions account for the largest share of the active audience.

What other brands do Metaverse fans also like?

Beyond Metaverse itself, the audience over-indexes on Capital One (8.16×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Indeed.com (7.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metaverse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.