Rascasse Audience Intelligence

Fan fiction Audience in United States

A data profile of the people who buy, follow and care about Fan fiction in United States — modelled from more than twelve digital signal sources. Fan fiction has an estimated audience of 976,254 people in United States.

#57among Literary genre in United States#8757among Topic in United States#498in Literature

The average Fan fiction fan in United States is 31.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Allegiant (novel), Harry Potter, New-adult fiction, with strongest over-indexing on Allegiant (novel) (17.82× the country average).

Demographically, the Fan fiction audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fan fiction fan in United States is more female, around 31.7 years old, with strong Tradition tendencies and a notable affinity for Allegiant (novel).

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fan fiction profile in United States.

Audience size
976K
in United States
Gender
68.3%♀
31.7% male
Age
31.7
average years
Country rank
#24072
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fan fiction fans

68.3% are female, 31.7% are male, average age 31.7.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Fan fiction audience in United States
MetricValue
Female68.3%
Male31.7%
Average age31.7
Estimated audience size976,254
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Fan fiction audience in United States
Age bracketShare%
16-1938%
20-2926%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Fan fiction audience comes from United States.

Worldwide audience distribution share by country for Fan fiction
CountryShare
United States17.8%
Indonesia12.3%
China7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fan fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Fan fiction fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~6K1.40×
02Kentucky~20K1.29×
03Alaska~3K1.29×
04South Dakota~3K1.24×
05Missouri~20K1.20×
06Arkansas~10K1.20×
07Maine~4K1.19×
08Alabama~20K1.17×
09North Dakota~2K1.17×
10Oregon~10K1.13×
11Washington~20K1.12×
12Michigan~30K1.10×
13Tennessee~20K1.10×
14Mississippi~9K1.10×
15New Mexico~5K1.10×
16Oklahoma~10K1.09×
17Nevada~10K1.09×
18Idaho~5K1.09×
19Wyoming~2K1.09×
20Utah~9K1.08×
21Indiana~20K1.03×
22Iowa~8K1.03×
23Georgia~30K1.01×
24Illinois~30K1.00×
25Texas~80K0.99×
26Pennsylvania~30K0.99×
27Kansas~8K0.99×
28Virginia~20K0.98×
29Louisiana~10K0.97×
30Ohio~30K0.95×
31North Carolina~30K0.94×
32Minnesota~10K0.93×
33Nebraska~5K0.93×
34Hawaii~4K0.93×
35California~100K0.92×
36Arizona~20K0.92×
37New Hampshire~4K0.92×
38Montana~2K0.92×
39Wisconsin~10K0.87×
40Massachusetts~20K0.86×
41Florida~60K0.85×
42New York~50K0.85×
43Maryland~10K0.84×
44Colorado~10K0.83×
45South Carolina~10K0.80×
46Rhode Island~2K0.80×
47Washington, District of Columbia~2K0.79×
48Delaware~2K0.79×
49New Jersey~20K0.76×
50Connecticut~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Fan fiction, United States
0.74×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fan fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fan fiction audience
#·InterestCategoryAffinity×
01Throne of GlassLiterature40.00×
02Young Adult BooksLiterature35.90×
03Second LifeGames28.77×
04Sarah J. MaasLiterature28.47×
05Percy Jackson MoviesMovies & TV26.16×
06Bitten (TV series)Movies & TV23.67×
07Brandon SandersonLiterature19.60×
08Kaya ScodelarioMovies & TV19.17×
09New-adult fictionLiterature18.06×
10Allegiant (novel)Literature17.82×
11Divergent (novel)Literature16.15×
12Dark fantasyLiterature14.90×
13Ralph FiennesMovies & TV13.78×
14Urban fantasyLiterature11.06×
15Bill SkarsgårdMovies & TV8.91×
16Web fictionLiterature8.80×
17Harry PotterMovies & TV6.11×
18Scooby-DooMovies & TV4.63×
19SupermanMovies & TV2.71×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fan fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fan fiction audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.44×
ExtroversionTHRILL1.34×
Pet OwnershipJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fan fiction audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
IndulgenceJOY0.77×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fan fiction have in United States?

Fan fiction has an estimated audience of 976,254 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fan fiction fans?

68.3% of Fan fiction fans are female, 31.7% are male, with an average age of 31.7 years.

03

Which brands do Fan fiction fans like most?

Fan fiction fans show strongest brand affinity for Allegiant (novel) (17.82×), Harry Potter (6.11×), and New-adult fiction (18.06×) over the country average.

04

Where do Fan fiction fans live in United States?

Fan fiction fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Fan fiction fans also like?

Beyond Fan fiction itself, the audience over-indexes on Harry Potter (6.11×), New-adult fiction (18.06×), Throne of Glass (40×), and Sarah J. Maas (28.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Fan fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fan fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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