Fan fiction Audience in United States

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Fan fiction has an estimated audience of 976,254 people in United States. 68.3% are female, 31.7% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Allegiant (novel), Harry Potter, New-adult fiction, Throne of Glass, Sarah J. Maas.

The average Fan fiction fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Allegiant (novel), Harry Potter, New-adult fiction, with strongest over-indexing on Allegiant (novel) (17.82× the country average). Demographically, the Fan fiction audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Fan fiction fans

Demographic split for Fan fiction audience in United States
MetricValue
Female68.3%
Male31.7%
Average age31.7
Estimated audience size976,254

Audience persona

The typical Fan fiction fan in United States is more female, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Allegiant (novel).

Top regions in United States

Top regions ranked by reach for Fan fiction in United States
RegionReachAffinity
California102,5270.95×
Texas87,6821.04×
Florida58,0700.88×
New York46,7150.86×
Illinois33,9671.04×
Pennsylvania32,8901×
Georgia30,6481.02×
North Carolina29,3881×
Ohio28,5930.95×
Michigan28,0051.1×
Virginia24,6111.03×
Washington23,4161.2×
Tennessee23,2781.19×
Missouri18,7891.19×
Indiana18,7381.05×
New Jersey18,7310.75×
Arizona18,4800.93×
Massachusetts17,0500.89×
Kentucky16,7671.37×
Alabama16,3741.2×
Maryland14,4310.86×
Colorado13,9010.9×
Minnesota13,3680.96×
Wisconsin13,1070.89×
Oregon12,6441.13×
Louisiana12,3710.98×
Oklahoma12,0501.11×
South Carolina11,9130.81×
Utah10,0041.14×
Nevada9,9651.06×
Arkansas9,6571.2×
Iowa8,4671.05×
Mississippi8,1311.01×
Kansas7,8251.02×
Connecticut6,9980.71×
West Virginia6,3181.39×
Idaho5,4361.11×
New Mexico4,7250.97×
Nebraska4,4020.9×
Maine4,2471.21×
Hawaii3,5310.84×
New Hampshire3,4370.89×
South Dakota2,6071.16×
Alaska2,5651.23×
Montana2,5040.92×
Washington, District of Columbia2,4650.84×
Rhode Island2,0680.67×
North Dakota2,0381.02×
Delaware1,9900.74×
Wyoming1,2890.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fan fiction audience
BrandAffinityCategory
Allegiant (novel)17.82×Literature
Harry Potter6.11×Movies & TV
New-adult fiction18.06×Literature
Throne of Glass40×Literature
Sarah J. Maas28.47×Literature
Superman2.71×Movies & TV
Dark fantasy14.9×Literature
Ralph Fiennes13.78×Movies & TV
Second Life28.77×Games
Kaya Scodelario19.17×Movies & TV
Web fiction8.8×Literature
Scooby-Doo4.63×Movies & TV
Divergent (novel)16.15×Literature
Bill Skarsgård8.91×Movies & TV
Percy Jackson Movies26.16×Movies & TV
Brandon Sanderson19.6×Literature
Young Adult Books35.9×Literature
Food and drink1.7×Food & Beverages
Bitten (TV series)23.67×Movies & TV
Urban fantasy11.06×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fan fiction audience
TraitClusterScore
Early Adopter MentalityPOWER1.78
ExtroversionTHRILL1.67
LGBTQ+ IdentityOPEN1.64
DIY MentalityTHRILL1.39
Sports ActivityPOWER1.34
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Fan fiction
CountryShare
United States17.9%
Indonesia12.4%
China7.9%

See Fan fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Fan fiction have in United States?

Fan fiction has an estimated audience of 976,254 people in United States, concentrated in California and Texas.

What is the gender split and age of Fan fiction fans?

68.3% of Fan fiction fans are female, 31.7% are male, with an average age of 31.7 years.

Which brands do Fan fiction fans like most?

Fan fiction fans show strongest brand affinity for Allegiant (novel) (17.82×), Harry Potter (6.11×), and New-adult fiction (18.06×) over the country average.

Where do Fan fiction fans live in United States?

Fan fiction fans in United States are most concentrated in California (reach 102,527), Texas (reach 87,682), and Florida (reach 58,070). These three regions account for the largest share of the active audience.

What other brands do Fan fiction fans also like?

Beyond Fan fiction itself, the audience over-indexes on Harry Potter (6.11×), New-adult fiction (18.06×), Throne of Glass (40×), and Sarah J. Maas (28.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fan fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.