Divergent (novel) Audience in United States

Divergent (novel) logo

Divergent (novel) has an estimated audience of 2,465,970 people in United States. 72.6% are female, 27.4% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Dog breed, Mothercare, Racing, Bank account.

The average Divergent (novel) fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Dog breed, Mothercare, with strongest over-indexing on Combat sport (3× the country average). Demographically, the Divergent (novel) audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of Divergent (novel) fans

Demographic split for Divergent (novel) audience in United States
MetricValue
Female72.6%
Male27.4%
Average age31.5
Estimated audience size2,465,970

Audience persona

The typical Divergent (novel) fan in United States is more female, around 31.5 years old, with strong Mindfulness tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Divergent (novel) in United States
RegionReachAffinity
California292,1111.08×
Texas240,4151.13×
Florida169,1121.01×
New York122,7810.89×
Illinois83,1141.01×
Georgia80,3741.06×
North Carolina76,8831.04×
Ohio76,3151×
Pennsylvania75,9730.91×
Michigan64,9421.01×
Arizona59,3651.18×
Virginia58,1330.97×
New Jersey55,4460.88×
Tennessee53,3611.08×
Washington52,5781.06×
Indiana48,4541.08×
Missouri43,8521.1×
Massachusetts42,9790.88×
Colorado42,6561.1×
Alabama39,7211.15×
Maryland38,3160.9×
South Carolina37,6561.01×
Minnesota37,3221.06×
Wisconsin37,0571×
Oklahoma33,8941.24×
Kentucky33,3571.08×
Louisiana31,1220.98×
Oregon29,7291.05×
Utah29,0151.31×
Arkansas22,9111.13×
Nevada21,9630.92×
Iowa21,4351.06×
Kansas21,2321.09×
Mississippi20,1110.99×
Connecticut16,5220.67×
Idaho14,9991.21×
Nebraska12,4451.01×
New Mexico11,9160.96×
West Virginia10,6170.92×
Hawaii10,4280.98×
New Hampshire10,2441.05×
Maine7,8700.89×
Montana6,7850.99×
Rhode Island6,1990.79×
Washington, District of Columbia5,5850.75×
Alaska5,3561.02×
South Dakota5,2760.93×
Delaware5,1660.76×
North Dakota4,5080.89×
Vermont3,5520.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Divergent (novel) audience
BrandAffinityCategory
Combat sport3×Sports
Dog breed2.1×Pets & Animals
Mothercare2.12×Kids & Family
Racing1.68×Cars & Mobility
Bank account1.55×Business & Career
Mortgage insurance2.74×Business & Career
Panama1.88×Travel & Leisure
Lindsey Shaw4.47×Movies & TV
Monroe Carell Jr. Children's Hospital at Vanderbilt9.04×Travel & Leisure
Fox & Friends2.02×Movies & TV
Monroe Carell Jr. Children's Hospital at Vanderbilt8.23×Travel & Leisure
Arnold Palmer2.39×Sports
Cachorro2.07×Pets & Animals
Temple Grandin2.82×Literature
Temple Grandin2.7×Literature
Voltron: Legendary Defender5.68×Movies & TV
WFTS-TV2.05×Movies & TV
WFTV1.9×Movies & TV
Newtown, Bucks County, Pennsylvania6.73×Travel & Leisure
Assassin's Creed II2.05×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Divergent (novel) audience
TraitClusterScore
MindfulnessBALANCE2.16
ExtroversionTHRILL1.57
TraditionCONSERVATISM1.26
LGBTQ+ IdentityOPEN1.24
SustainabilityBALANCE1.22
Pet OwnershipJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Divergent (novel)
CountryShare
United States36.1%
Canada7.3%
United Kingdom6.5%

See Divergent (novel) audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Divergent (novel) have in United States?

Divergent (novel) has an estimated audience of 2,465,970 people in United States, concentrated in California and Texas.

What is the gender split and age of Divergent (novel) fans?

72.6% of Divergent (novel) fans are female, 27.4% are male, with an average age of 31.5 years.

Which brands do Divergent (novel) fans like most?

Divergent (novel) fans show strongest brand affinity for Combat sport (3×), Dog breed (2.1×), and Mothercare (2.12×) over the country average.

Where do Divergent (novel) fans live in United States?

Divergent (novel) fans in United States are most concentrated in California (reach 292,111), Texas (reach 240,415), and Florida (reach 169,112). These three regions account for the largest share of the active audience.

What other brands do Divergent (novel) fans also like?

Beyond Divergent (novel) itself, the audience over-indexes on Dog breed (2.1×), Mothercare (2.12×), Racing (1.68×), and Bank account (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Divergent (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.